Instead of a runway show this year, creative director Demna Gvasalia headed to the streets to recruit fellow citizens of Zurich (he moved his headquarters to Switzerland last year – for the previous post click here), to model for VETEMENTS‘ S/S 2018 lookbook. The casting was done by Swiss agency streetcasting.ch. Everyone seemed enthusiastic about the idea, with models including sulky teenagers, an accountant, an heiress and a motorbike enthusiast, to name a few.
Each “model” struck a pose in the designer’s latest creations and was photographed by himself, including various logo-printed pieces such as jeans and plateau ankle boots, and stand-out styles from the label’s latest collaborations with DHL, Tommy Hilfiger and Umbro. Try mixing one of the long dresses with a pair of oversized sneakers and a cap for a lookbook-worthy style. Oh, and don’t forget socks. To shop, click on the highlighted text to be transfered to the respective online shop.
Vetements x DHL, from left to right: DHL printed cotton shirt dress and DHL printed cotton T-shirt.
Vetements x Tommy Hilfiger, from left to right: Oversized hoodie in red and white.
Vetements Zürich, on her from left to right: Hooded contrast-panel emoji-print dress and embroidered cotton-blend sweatshirt.
Vetemens x Reebok, from left to right: Hooded emoji-print crepe de Chine dress, Granny small bag and x Reebok cotton-blend socks.
Vetements x Umbro: long-sleeved cotton-jersey top.
THE VETEMENTS STORY
VETEMENTS is the tongue-in-cheek design collective that shot to world renown and cult status thanks to its reputation as the ultimate «fashion disruptor». Led by creative director Demna Gvasalia, the troupe of talents are putting a new spin on chic. Having honed their friendship as well as their craft at Margiela, they are using VETEMENTS to question the very essence of fashion.
Even that I haven’t understood it yet, meaning I have not even one VETEMENTS piece in my closet, I think, Demna is a genius and I adore his work for Balenciaga incredibly.
TO SHOP VETEMENTS ONLINE, CLICK HERE PLEASE.
VETEMENTS IS ALSO AVAILABLE IN SWITZERLAND AT TROIS POMMES.
Enjoy some more photos of the S/S 2018 lookbook below. I am just wondering how foreigners will picture Swiss people after having seen this.
LoL (this week for the second time laughing out loud literally), Sandra
Photos: Courtesy of VETEMENTS, © Demna Gvasalia
