Gucci presents Gucci Summer Stories, a collection designed to capture the spirit of summer, exploration, and escape. Summer Stories evokes the collective joy that accompanies this season’s longer days and warmer nights.
Icons of the House such as the Jackie 1961 and the Horsebit 1955 are presented in woven raffia with leather details. The refined combination of textures is repeated on a timeless classic, the Horsebit loafers, declined in soothing earth tones. Weather it’s a weekend getaway or a long-haul holiday, the curated selection envisions solutions to travel in comfort and style. Jumbo GG leather duffle and tote bags of different sizes and colors from the Gucci Valigeria selection combine the House’s beloved motifs with its heritage, creativity, and innovation.
The collection will be distributed through designated stores and on Gucci.com. Additionally, special Pop-Ups inspired by beachside cabanas will also showcase the product offering in select resort locations.
CLICK HERE TO SHOP GUCCI SUMMER STORIES.
LoL, Sandra
Photos: © Gucci
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CREDITS: Art Director: Kevin Tekinel & Charles Levai – Director: Harley Weir – Photographer: Harley Weir – Make up: Diane Kendal – Hair: Mustafa Yanaz Models: Sora Choi
Today, I would like to introduce you to Gucci Après-Ski – a selection of pieces envisioned for mountain leisure and beyond. Drawing from the easygoing allure of winter getaways, the offering expands upon the House’s vision of a travel-minded lifestyle while continuing the strand of surprise that runs through its collections.
Gucci Après-Ski encompasses the duality of sportier and refined aesthetics often seen off- piste, showcased in an assortment of skiwear-inspired coordinated sets, updated iterations of signature handbag lines including the Gucci Horsebit 1955, Gucci Diana, and GG Marmont, lug-soled boots inspired by cold-weather footwear, and ski mask silhouettes from Gucci Eyewear among other styles.
The lineup also introduces a special preview of ready-to-wear and accessories from a forthcoming chapter of adidas x Gucci as well as a set of aluminum hard-sided trolleys, created in collaboration with the Italian luxury luggage maker FPM Milano, in a continuation of the House’s Gucci Valigeria travel narrative.
The Gucci Après-Ski selection is captured through stills by Mark Peckmezian and a film by Akinola Davies Jr. in a new campaign that follows a cast of characters as they embark on an alpine escape. The friends unwind against the backdrop of scenic peaks and charming chalets within a retro-tinged film and imagery that embody the cozy conviviality of the offering.
Gucci Après-Ski will be available in Gucci boutiques, as well as on gucci.com, with special Pop-Ups in Courmayeur, Cortina, Courchevel, Verbier, and Kitzbühel.
LoL, Sandra
Photos: © Gucci #GucciApresSki
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Campaign Credits: Art Director: Christopher Simmonds – Photographer: Mark Peckmezian – Director: Akinola Davies Jr – Make up: Daniel Sallstrom – Hair: Shiori Takahashi
