A year of events in celebration of Gucci’s 90th anniversary culminated last week. During Milan fashion week, Gucci hosted a party at their Via Montenapoleone store. For this evening, a new limited edition canvas bag (see photo above) was launched that will only be available there.
Party guests were able to explore the shoe artisan corner where you could watch the different steps of manufacturing a pair of Gucci loafers live. Shoes bought that night were personalised with the buyer’s initials.
Photos: © Sandra Bauknecht
In Florence Monday night, Gucci partied on and opened their new GUCCI MUSEO inside the historic Palazzo della Mercanzia located in Florence’s Piazza Signoria. It was in 1921 that Guccio Gucci opened his company and first store in Florence with a dream and a vision that still lives on today through a heritage of icons and values that continue to inspire the House.
Conceived by Gucci Creative Director Frida Giannini, the GUCCI MUSEO is a living space encapsulating the House’s “Forever Now” philosophy. A permanent exhibition from its rich and culturally significant archive, which has been preserved and amplified throughout the years, will be juxtaposed with contemporary art installations supported by the Pinault Foundation. An icon store, bookshop, caffè and gift shop complement the exhibition spaces to create a destination location for visitors. The museum will be open from today all year round.
LoL, Sandra
Photos: © Getty Images
As part of Gucci’s 90th anniversary celebration this year, the Italian fashion house is taking a stylish spin with another titan of Italian design, Fiat.
Gucci creative director Frida Giannini in collaboration with Fiat’s design office has customized the iconic Fiat 500, or as it’s known in Italian, “cinquecento”.
“When the Fiat 500 first hit the road in the fifties it created a style revolution.” says creative director Frida Gianinni. “Gucci’s history has always been about traveling in style so when this collaboration came up, it struck me as the perfect opportunity to create a new modern travel statement.”
Called 500 by Gucci, the special edition car, which comes in glossy black and white, will be presented from March 3rd to March 13th at the Geneva Motor Show. Be the first to shift into high gear by pre-ordering the 500 by Gucci from April 1st to June 30th exclusively on 500byGucci.com. (Recommended list price in Italy €17.000). Road trip anyone?
Throughout the sporty car, you’ll find distinctive Gucci elements starting with the iconic green and red stripe, which runs along the exterior and also appears inside on the seats, gearshift, carpet, and seatbelt. The interlocking GG makes an appearance on hubcaps, and topping off the design is the cursive Gucci signature, which you’ll find on the hatchback as well as the doorpost.
Complementing that statement is an exclusive 500 by Gucci collection of travel accessories, leather goods, track suits, driving accessories and sunglasses, all of which will be available in select Gucci stores and on gucci.com starting this April.
Hit the road in true Italian style!
LoL, Sandra
