Tribute to Alber Elbaz and AZ Factory

I am still so in shock. One of my favorite designers, especially because of his amazing character, Alber Elbaz, died Saturday in Paris from Covid-19. He was such a warm-hearted person, always thinking about his employees. Instantly recognisable for his broad smile and distinctive personal uniform of bow ties and thick-rimmed glasses, he was best known for his star turn leading couture house Lanvin. At their peak, sales were as high as €235 million. He definitely died too young, in June he would have turned 60.

Born in Morocco and educated in Israel, Elbaz climbed the ranks of the fashion industry from a small dressmaker’s shop in New York City to serve at the helm of Guy Laroche. Then appointed by Pierre Bergé, Elbaz next worked as creative director of Yves Saint Laurent from 1998 until he was fired after three seasons when Gucci bought the company and put Tom Ford in charge.

Designer Alber Elbaz walks down the runway at the S/S 2004 Lanvin show in Paris.

Elbaz began designing for Lanvin in 2001. He also held a minority stake in the company of nearly 18 percent. During his 14-year tenure, he was credited with the house’s renewed appeal thanks to Elbaz’s «classic with a twist» takes on silk cocktail dresses and other feminine designs, often playing with color or other unusual variations on hallmark elegance.

Alber’s sketches for Lanvin

His humorous sketches of everything from lollipops to his own face became a brand signature, also remember the amazing collaboration he did with Lancôme. Elbaz’s simple, feminine clothing, which has been compared to Lanvin’s 1920s outfits, was lauded by the fashion press. In 2005 Suzy Menkes wrote: «Elbaz is every woman’s darling. And that includes Nicole, Kate, Chloë Sevigny, Sofia Coppola and a slew of rising movie names

In October 2015, Elbaz announced that he had been let go from Lanvin after disagreements with the company’s major shareholder, Shaw-Lan Wang. He then took some time off until he launched a new label together with Swiss luxury group Richemont, AZ Factory, in January.

A tribute to Alber today on the AZ Factory homepage.

The following text has been written months ago but sometimes time flies and I always postponed to post it. It feels so bizarre to show it to you now post mortem. However, it is a tribute to Alber, to his latest venture in fashion, that hopefully will also have a great input how the world consumes fashion. It is all about inclusivity and diversity. I invite you to get your last piece designed by Alber…

In a Zoom call with Alber in January…

So let me introduce you to AZ Factory, the eagerly awaited fashion concept from Alber Elbaz. Launched at Paris Haute Couture Week in January, it had not only marked the comeback of Elbaz but also Richemont’s first foray into launching a fashion label from scratch, a €25 million investment, that is focusing on online distribution.

Described as Elbaz’ «dream factory» and created with «women of our times» in mind, the label is an expansion of the playful, confident pieces that have become his calling card through the years. This is a marvellous fashion moment! Neither a revolution nor an evolution but a refreshing reset! AZ Factory might change the face of luxury fashion as long as we’ve known it and Alber Elbaz might have become the new «Hervé Leger». Over the next few months a six part capsule collection will be launching.

Alber wanted to design for «All Women».

And one of the most exciting elements surrounding this new brand is the diversity in its sizing, with an emphasis placed on the fact that this entire six capsule series is inclusive for «All Women placing importance on body positivity and inclusivity. Sizing ranges from XXS-4XL or FR34 – FR48.

MyBody ribbed stretch-knit mini dressicon and MyBody paneled stretch-knit leggingsicon

MyBody
The essence of the MyBody capsule is bodycon styles made from a technical weave fabric that sculpt the female form. The AnatoKnit technology provides hugging tension that shapes your natural curves. The boning at the back supports your posture and the ergonomic design features allow for movement and breathability. The idea behind this is functional fashion that has been made for «women on the move» and Alber wanted to encourage us to wear these with their sneakers. I think they’d look perfectly splendid with heels too.

Your Body color-block ribbed stretch-knit mini dressicon and Your Body striped stretch-knit leggingsicon

MyBody 2.0
The sporty edition of MY BODY. This additional story features colourblock designs paired with matching leggings. It’s the next level of athleisure.

Pijama Valentine printed silk-twill shirticon and Pijama Valentine printed silk-twill wide-leg pantsicon

Switchwear Pyjamas
Uplifting printed silk pyjamas are equally suited for sleep or for styling your look day or night. Made in collaboration with several artists and designers, which Alber found on Instagram due to the pandemic, these touching visuals reflect the emotions of our times and the wish to spread messages of hope, love and togetherness.

Switchwear recycled duchesse-satin maxi skirt
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Switchwear
From bed, Zoom, to yoga, to the supermarket, to couch, to date night – Switchwear takes you from cozy to couture (and back!) in under 60 seconds. Upgrade your supremely soft Switchwear Prime-layers with the iridescent, satin-like Switchwear Duchesse Add Ons.

Neoprene and mesh sneakers
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Pointy Sneakers
Hybrid footwear that combines the comfort and function of a sneaker with the elongating benefits of a pointy-toe shoes. Performance sneaker construction so you don’t have to trade off all-day comfort and stability.

In light of this, I was invited by Alber Elbaz and NET-A-PORTER to a live launch celebration for AZ Factory in the end of January. I also received a spectacle in a box to open during the event that included sweets, a puzzle, ….

Alber is such a sweet human being. He told us that he started his new venture by thinking: «How can I hug women? Who’s my customer? Is she an architect, who’s her mother, does she have kids?» He went on: «I wanted to create something for all of them. I never had one muse. I have never understood how to design for only one woman. It is the variety that counts. The world doesn’t exist of one song, one book or just one woman. Life is not black and white. I wanted to find something in the middle without being mediocre. I thought due to my own body shape that you have to hide who you are if you are a plus size. And the tiny women are sent to the children’s department. I wanted to change that. I also created the long zip opener so that women are not dependent on a man to open their dress. My sneakers are hybrid footwear, pointed like pumps to elongate the legs with all-day comfort. SwitchWear plays a key role for me. For example you wear leggings for travel and once you arrive, you just put a skirt over it. It’s modular dressing and also includes pyjamas. It is comfort, technology and a couture dream in one

Creativity? «The moment I feel and don’t be asked…» Az Lazy, Az Crazy

Thank you, Alber, for your creativity, your positivity and for making us dream… you will never be forgotten!

TO SHOP AZ FACTORY, CLICK HERE PLEASEicon.

LoL, Sandra

Photos: © AZ Factory, Net-à-Porter, © Sandra Bauknecht
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The Passing of Leïla Menchari

After the announcement of Sergio Rossi’s death, another creative mastermind has left us. This morning, I received the announcement that «it is with great emotion and sadness that the House of Hermès learned on the 4th of April 2020 the passing of Leïla Menchari, the Queen of Enchantment as Michel Tournier called her.»

The book in English entitled «Leïla Menchari, the Queen of Enchantment» can be ordered online on the Hermès website and shows most of her works for the French Maison.

Born in 1927 in Tunis, Leïla was a trained painter at the Beaux Arts School of fine arts in Tunis, then the Beaux Arts School of fine arts in Paris, she was a model for Guy Laroche for a while, before entering the Annie Beaumel‘s decoration team at Hermès in 1961.

Window display S/S 1995 with a sculpture by Christian Renonciat

An outstanding dreamer and storyteller, she was the Artistic Director of the windows of 24 Faubourg, the Hermès flagship store in Paris. Her visual concepts never ceased to arouse curiosity, astonishment and surprise to the amazement of passers-by, creating windows that opened to another realm. «Thanks to Leïla, exoticism found a home, happily and permanently, in Rue du Faubourg Saint-Honoré», says Axel Dumas.

The glass green grotto from 1992 was among of Leïla’s highlights.

In 2017, Hermès à tire-d’aile, les Mondes de Leïla Menchari, an exhibition which celebrated her vision at the Grand Palais, allowed a wider audience discover her unique and poetic universe.
Leïla Menchari has long been the driving force behind the House’s Colours Committee, leaving a legacy through her elegance and her extraordinary sense of nuance evident in the Women’s Silk collection.

Sandy dreams from the land of the pharaohs in 2005.

«Many of us at Hermès have learned a lot from Leïla. She taught us to look at the world through the prism of color. She was a storyteller without equal that enchanted the world. We are infinitely grateful to her for all that she has done for us, that she passed on to us», adds Pierre-Alexis Dumas.

Primary colors in 1982.

An open, generous, resolutely modern woman, she was a woman of freedom. Her passing leaves to all those who had the joy of knowing and working with her, on both sides of the Mediterranean, the memory of a perpetual quest for beauty, a boundless passion for creation and craftsmanship.

Rest in Peace, Leïla Menchari! Below you can enjoy more of her amazing creations that might inspire you to redecorate your home …

LoL, Sandra

Leïla working in the windows on a display.

Photos: © Hermès

Alber Elbaz Teams Up with Richemont

Great news for the fashion world: luxury conglomerate Richemont is teaming up with former Lanvin designer Alber Elbaz for a new venture at a time when luxury goods groups are vying to make star hires.

«I am very happy to partner with Richemont and to establish my ‘dream factory,’ which will focus on developing solutions for women of our times,» Elbaz said in a statement.

Me with Alber Elbaz in 2015

Elbaz was born in Casablanca, Morocco, in 1961 to a Moroccan Jewish family. He immigrated to Israel with his family at the age of ten and grew up in Holon. After his studies at Shenkar College of Engineering and Design, he had jobs at Geoffrey Beene, Guy Laroche, Yves Saint Laurent where he designed the Rive Gauche collection under Saint Laurent himself, and Krizia.

Lanvin F/W 2012 campaign

He then began designing for Lanvin, France’s oldest fashion house, in 2001 and transformed the Maison from a small label with only 15 wholesale accounts to a global fashion house known for feminine, comfortable and clever ready-to-wear that earned the approval of celebrities, critics and customers alike. Elbaz’s simple, feminine clothing, which has been compared to Lanvin’s 1920s outfits, has been lauded by the fashion press. Suzy Menkes wrote: «Elbaz is every woman’s darling. And that includes Nicole, Kate, Chloë Sevigny, Sofia Coppola and a slew of rising movie names.» In 2010, Elbaz launched for Lanvin a mass-market collection with H&M, and proved to be one of the retailer’s most popular annual runway collaboration series. In 2013, he created a much anticipated make-up collection for Lancôme.

Therefore the shock was huge when the announcement came that Elbaz had been let go from the fashion house due to major disagreements on strategy and targeted investment in 2015 with major shareholder Taiwanese businesswoman Shaw-Lan Wang. The house has since changed hands and failed to find its footing.

Shaw-Lan Wang and Alber Elbaz in happier times. Photo: BFA / The Cut

After Elbaz was abruptly fired from Lanvin, the industry has wondered when and how he might return to design full-time. Between then and now, he has turned his hand to designing accessories for LeSportsac, collaborated on a fragrance with luxury perfumer Frédéric Malle, and mentored at prestigious design schools. Recently, the star designer had his comeback For Elbaz, after having skipped several years of shows, watching the fashion industry shift from the sidelines. He designed a capsule collection of bags and shoes for luxury Italian brand Tod’s, called «Happy Moments.» Known for his charming and emotional personality, it couldn’t be a better match.

Alber Elbaz lives it up at Tod’s Happy Moments launch. Photo: Tod’s / Getty

«I like fashion, I like fashion people. But after Lanvin, I did not like fashion,» he told Elle Magazine in September 2019, «I needed to fall in love with fashion again.» To fall back in love with fashion took a lot of time. «Because you have to take a few years distance,» Elbaz continues earnestly.

A shoe from Tod’s Happy Moments collection created by Elbaz.

Now Elbaz has a partner for his next chapter. Today, Richemont  announced an agreement to form a joint venture with the designer, calling it AZfashion, which the Swiss luxury conglomerate described as «an innovative and dynamic start-up, meant to turn dreams into reality

As much as the fashion industry has anticipated Elbaz’s return, he and Richemont have their work cut out for them. The announcement about the new brand indicates a completely different approach in this new brand, which the designer told the New York Times will be project-based.

Feminine and dreamy designs: Lanvin F/W 2011 by Alber Elbaz

«Upon hearing Alber Elbaz describe his vision for fashion and the projects it inspires in him, I was again struck by his creativity and insight,» Richemont Chairman Johann Rupert said in a statement. «His talent and inventiveness, with his sensitivity towards women and their wellbeing, will be of great value to our group and its maisons.»

We will all be watching how Elbaz’ vision will transform… I am sure he will let us dream again… something that is desperately needed in today’s fashion world. Fashion should be fun and Elbaz will teach us!

LoL, Sandra

Me in a Lanvin by Alber Elbaz dress, click here for the post.

 Photo: © David Biedert Photography
Photos: Courtesy of the Brands, or otherwise mentioned