Introducing an iconic new designer collaboration … Mugler is teaming up with H&M to celebrate an ode to curves and lines of the body, with each piece possessing the incomparable Mugler appeal. Consisting of sheer details, reworked denim and sharp tailoring, and the usual suspects of sensual bodysuits and cut-outs, the collaboration will not skimp on the brand’s extravagance and its inclusive and boundary-pushing aesthetic. Having broken ground just before the house’s founder, Manfred Thierry Mugler, passed away in January 2022, the project was given an especially significant purpose in realising and honouring his vision.
Casey Cadwallader, who has lead the brand as creative director since 2018, has designed a dramatic and empowering collection that celebrates freedom, self-expression and diversity, featuring a mix of stunning new pieces and signature Mugler looks, including several archive remakes.
Amaarae, Shygirl, Eartheater and Arca worked with producer Ashland Mines to create an exclusive campaign anthem — a reimagined version of Stardust’s 1998 hit ‘Music Sounds Better with You’. The star-studded music video, featuring a brilliant cast of icons, artists and friends of the brand, was directed by Torso and styled by Haley Wollens.
Ann-Sofie Johansson and Casey Cadwallader
«We are proud to celebrate the legacy of Manfred Thierry Mugler with this collection,» says Ann-Sofie Johansson, creative advisor at H&M. «We were all honoured to get to know Manfred, and it feels very special that he was involved at the initial stages together with Casey and the house of Mugler. Casey has done such an incredible job at paying homage to history, and to the archive, while making the collection totally contemporary. Under him, Mugler has become one of the most innovative and exciting houses on today’s fashion landscape.»
Mugler H&M will give fashion lovers a chance to own a piece of the brand’s legendary history and become a part of its dynamic present.
«I was determined that this collection be true Mugler,» Casey Cadwallader emphasized. «The details and quality of every piece had to be exactly as we do them, and I wanted to showcase the energy of Mugler, which has always been about clothes that allow for personal liberation. You can be so many different versions of yourself in Mugler.»
Save the date: Mugler H&M launches globally at selected stores and hm.com on May 11, 2023 (local release dates may vary).
LoL, Sandra
Photos: © H&M
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