Any idea what Emilio Pucci, Barbara Bui, Hervé Leger, Michael Kors, Proenza Schouler and the Russian star designer Igor Chapurin might have in common?
They are all available in Zurich’s new shop Bloom’s. After Ruth Reinger’s success with her Designer am See store in Kilchberg, she decided to open a second one, located in the center of the city close to Paradeplatz at Poststr. 10.
Have fun shopping!
LoL, Sandra
Ruth Reingers and her team
Our time machine is moving further. After the glam references of the past decades, some designers also saw the impact of architectural purity during the 90s and there is something intrinsically cool about today’s new minimalism.
The creations are great investment pieces, very versatile, less extreme and more functional. You could go through decades wearing the same thing and looking great.
If you want to add some 90’s minimalist sophistication to your wardrobe, think more about tailored silhouettes in superb quality. Draping, asymmetry and unusual fabrics give maximum choice for minimal style.
The colour palette is mostly muted with a lot of white, camel, grey and black. But if you love the bright hues, it does not mean that you cannot buy into minimalism. There were lots of beautiful choices on the runways.
To conclude our trip through time, those pure outfits have more longevity than any other seasonal looks. But wether or not, trends never really go out of fashion, it just takes a while for them to resurface and each decade has the same key factor, the need to be fashionable.
With this in mind, enjoy the comeback of 90’s great fashion moments!
LoL, Sandra
Photos: Courtesy of the Brands
This week, award-winning actress Natalie Portman was annonced as new face of Christian Dior Parfums. Although no specific mention of any particular perfume has been made yet. It is her first time to collaborate with a cosmetics brand.
She will join the very exclusive club of beautiful celebrities who have starred in the house`s different ad campaigns including Charlize Theron (J`Adore), Monica Bellucci (Hypnotic Poison), Eva Green (Midnight Poison), Elvis Presley`s granddaughter Riley Keough (Miss Dior Chérie), Sharon Stone (Capture Totale) and Sophie Marceau (Capture Total One Essential). I am a big fan of the radiant and fresh beauty who is a Harvard graduate with a degree in psychology! Natalie is a true icon of elegance and modernity along with Dior`s other faces.
I put some gorgeous outfits together for you. Find out which of those women symbolizes your style the most. Enjoy!
LoL, Sandra
My favourite “Desperate Housewife” Eva Longoria Parker arrived at the Côte d`Azur last Wednesday to celebrate the 63rd Cannes Annual Film Festival in great style. No doubt was she aware of the many photographers awaiting her touchdown at Nice Airport when she tottered on her blue suede “Tribtoo” pumps by Yves Saint Laurent out of the gate, well accessorized with her Hermès bangles and Birkin bag. Her assumingly travel-weary eyes covered with a pair of Ray-Ban wayfarer sunglasses.
At the opening night premiere of “Robin Hood”, Eva caused a stir in a white silk chiffon gown by Emilio Pucci. Her long train added the right amount of red carpet drama. A silver Swarovski clutch and coral jewelry by De Grisogno completed her breathtaking look. Absolutely gorgeous was that she kept the make-up natural and her updo classy-elegant. She looked so radiant without trying too hard.
The next day, Eva went shopping swarmed by paparazzi and fans. When it is time to pose and show, Eva delivers. The petite actress was very fashion-forward and enhanced her toned small body in a gray Hervé Léger by Max Azria F/W 2010 bandage dress with beautiful details like peplums on the hips and a lace-up neckline. Her Birkin bag and her YSL pumps that she had already worn upon her arrival, along with classic aviator-style shades topped off her look perfectly.
In the evening, the lovely Mrs. Longoria Parker wowed again at the “On Tour” Premiere at the Palais des Festivals in a nude crystal-encrusted gown by Indian-born designer Naeem Khan. Eva is known to be a huge fan of his ornate, intricately detailed works.
Eva with me
To me, Eva was one of the best dressed actresses at the opening days of the Cannes Film Festival. But not only the stunning outfits made me think that as they would look probably great on others as well. It was more her pose and striking attitude that demonstrated her powerful allure. My Fashion Award goes to little Eva!
LoL, Sandra