In NYC for Kenzo x H&M

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We wanted to really tell the story of the brand and of us.“
HUMBERTO LEON, CREATIVE DIRECTOR, KENZO

Hello from NYC where I am for the launch event of Kenzo x H&M and I couldn’t be anymore excited about it. First of all, I truly love what I have seen so far and second of all, H&M throws the best parties for their designer collaborations.

Do you remember…
2011 H&M x Versace in NYC
2012 H&M x Maison Martin Margiela in NYC
2013 H&M x Isabel Marant in Paris
2014 H&M x Alexander Wang in NYC
2015 H&M x Balmain in NYC

img_3648A little surprise waiting in my room…

This time, I am staying at The Roxy Hotel Tribeca which is the partner hotel of the iconic Soho Grand that opened in September 2015. Walking into the lobby, the space feels a bit more like a movie theater than a typical hotel lobby, with brick walls and a huge restaurant setting the tone.

entranceroxytribeca_kenzoxhmThe entrance of The Roxy Hotel Tribeca…

I am on the top floor and have a beautiful view over the neighborhood. So far, I am very happy and will be heading out now to enjoy the beautiful and sunny weather…

img_3646My view

theroxytribeca-kenzoxhmInside the hotel…

img_3681My room…

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carol_lim_sandra_bauknecht_kenzoxhm With Carol Lim, Creative Director Kenzo, backstage at her first Opening Ceremony show in 2013.

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Now, I am about to leave my hotel for the interview with Carol Lim, Humberto Leon of Kenzo and Ann-Sofie Johansson of H&M. Enjoy some of my first impressions and stay tuned for more coming up from NYC. Don’t forget to follow me on Instagram @sandrascloset for live updates! The show will be taking place on Wednesday evening at 7.45pm local time.

Below you can see some of my personal must-haves of the collection that will hit the stores on November 3, 2016.! Enjoy!

LoL, Sandra

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Photos: Courtesy of H&M and © Sandra Bauknecht

Kenzo x H&M Lookbook Revealed

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Yesterday, I just got back from NYC and next week, I will be going there again for the launch party of Kenzo x H&M and I couldn’t be more excited. This morning, in advance of the New York show, I received the full preview of the collaboration that will be arriving in 250 H&M stores around the world on November 3, 2016.

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For the lookbook, Carol Lim and Humberto Leon of Kenzo went for an eclectic global cast. The ambassadors featured in the lookbook are: writer and activist Amy Sall, photographer Youngjun Koo, artist and DJ Juliana Huxtable, musician and performance artist Oko Ebombo, fashion editor Harriet Verney, make-up artist Isamaya Ffrench, artist Ingrid, musician Anna of the North, model and rapper Le1f, as well as models Mae Lapres, Hao Liu, Selena Forrest, Tom Gaskin, Julia Banas and Pierre Painchaud.

Shot me an e-mail and let me know what you think about the collaboration!

LoL, Sandra

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Photos: Courtesy of H&M, Photographer: Oliver Hadlee Pearch

First Look at Kenzo x H&M

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H&M has unveiled today the first three looks of its new designer collaboration with KENZO.
The big reveal is still months away as the collection will hit the stores on November 3, 2016. The pieces are colorful, vibrant and extremely individual. In fact, the tiger stripes that figure in all of these images are based on archival prints.

The looks are presented by friends of the brands, not models. Pictured here are Amy Sall, an activist and founder of SUNU: Journal of African Affairs, Critical Thought + Aesthetics, and artist and poet Juliana Huxtable; Oko Ebombo, a music and performance artist; and Isamaya Ffrench, a makeup artist and member of the London-based collective Theo Adams Company.

LoL, Sandra

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Photos: Courtesy of Kenzo x H&M

Kenzo x H&M

Unknown Carol Lim_Ann Sofie Johansson_Humberto LeonFrom left: Carol Lim, Ann-Sofie Johansson and Humberto Leon

Today, H&M has announced that its next designer collaboration which will be with KENZO, the vibrant and playful Parisian house that captures the energy of global culture to create its unique, youthful spirit. Creative Directors Carol Lim and Humberto Leon will bring this vibe to H&M, creating collections for women and men as well as accessories. KENZO x H&M will be available in over 250 selected H&M stores worldwide, as well as online, from November 3, 2016.

TO SHOP KENZO’S RECENT PRÊT-À-PORTER COLLECTION, CLICK HERE PLEASE!
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LoL, Sandra

Photo: Courtesy of H&M

Merry Perry

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It is a Monday evening and I am at home when my phone rings. It is Katy Perry from Rio de Janeiro where she is currently on her Prismatic World Tour 2015. A lovely chat about fashion, style and her collaboration with H&M for Christmas!

Katy Perry is one of the highest paid celebrities in the world and was the first artist to surpass 75 million digital downloads, and the only female singer to have five Billboards no1s from the same album (California Gurls, Teenage Dream, Firework, E.T. and Last Friday Night). The 31-year-old has the most Twitter followers as a single person with over 78 million and 33 million Instagram fans. This holiday season, the pop sensation, who writes most of her songs herself, has teamed up with H&M for a collection that offers all you can dream of for the Christmas season.

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How were you involved in the creative process of the collaboration with H&M?
Cozy and cool are the key words. H&M approached me to be the face and represent the holidays for them. I wasn’t involved in the design process but I put the actual looks together.
For me it was an easy decision as I am so into all of the fall holidays, such as Halloween, Thanksgiving and Christmas. 

It felt also very authentic to me because at the age of 13/14/15 I was starting my own style and I was always mixing H&M with my vintage clothes.

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What is your favourite piece of the collection and why?
I actually have three. First I love the «elfie selfie» sweater, it is a funny, great piece with lots of embellishments and shows the outline of an elf.
Then there is a beautiful well-fitted black suit jacket that has sleeves like a kimono and the red dress that I wore for one of the shots with black dangling earrings. I have this latin flair in the photo which I like.

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You are definitely no wallflower when it comes to fashion and trends. It seems like you truly enjoy dressing up. You are always catching eyes. Was your style always that eccentric? How did it evolve?
For me it is either dressing all the way up or a black and white tracksuit. It is never inbetween. It is a hundred percent or zero percent. In my teenage years or even in my twenties, I had always been very colourful and looked like in a cartoon. I never wore black as this is very boring to me. Lately, I started to wear a little black like black leather pants.

How do you dress when you are at home?
At home, I like being casual. I wear a tracksuit or my Calvin Klein top and bottom. But I always wear a lot of different stuff when I go out. I take a lot of chances not to be nominated for the best dressed lists but I like to have fun.

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What does fashion mean to you?
It is just another way to express my creativity and how I feel about myself. So many times, I am out in public to do something but I don’t get to meet people. I don’t get to shake everybody’s hand, but fashion is a way to present myself. What I wear gives everyone a feeling of how I feel that day. Sometimes it is fun, sometimes it is flirty but ninety percent of the time my outfit has a sense of humour.

What is favourite piece of clothing in your closet and why?
Not a favourite piece but I find that really nice jewellery never goes out of style. I have a big wardrobe and I go through it maybe twice a year and pull out all the stuff that doesn’t make sense to me anymore but I my jewellery tends to stand the test of time.

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Three pieces of clothes or accessories every woman should own?
A nice pair of diamond earrings and they don’t have to be real. A little sparkle close to your face always highlights your face. A nice corset underwear. One of those pieces with a bra and undies that shapes your waist and a timeless black jacket that can go on for ten years.

Do you have a style icon? Somebody whom you admire for her or his looks? If yes, who and why.
Yes, I do. Two people come to my mind. I like Chloë Sevigny, the American actress, she can go in between, very chic and very hipster. Grunge, a little bit of 70s, she tries a lot of different things.
And my friend Rihanna. It is so fun to see her walk out of her hotel room in something that you never thought it could be wearable and she pulls it of so well without trying too hard.

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You have changed your hair colour so many times. How do you keep your hair looking healthy despite all the colour treatments?
Whenever I die it, I will take a long time to get to the new colour. I would never go overnight! I play with a lot of a wigs that make it look like I am dying my hair all the time. I also trim my hair a lot along the way and luckily I am able to work a lot with super professionals.

Do you have a personal stylist? If yes, how do you work together. If not, how do you choose and get your looks?
I work with a couple different stylists for different themes. For the H&M campaign for example together with B. Åkerlund, Jonas Åkerlund’s wife, who shot the commercial. They are a team. She helped style it and was extremely creative. She is very costumy and knows how to put an outfit together. She is larger than life and works with the likes of Beyoncé and Madonna.

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How would you describe your personal style?
It is all about having fun and expressing myself, not about playing a political fashion game. I don’t play by the rules, I don’t care if I make it to the best dressed list. If I feel my best, that is the list I want to make!

Thank you, Katy, for this very refreshing interview!

I still cannot believe that Katy Perry called me at home on a Monday night… this is just too cool!
The Katy Perry x H&M Christmas collection is in stores now.

LoL, Sandra

Photos: Courtesy of H&M
This interview is now also available in German and French in the recent L’Officiel Switzerland issues!

My Look: With Love From Karl

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Last week, I received a fabulous surprise from the House of KARL LAGERFELD for the launch of their new ONLINE SHOP. This extremely sweet postcard clutch which is part of the «Karl around the World» collection adds this certain twist to every look and is sure to draw attention. It easily fits your cell phone, credit cards and lipstick. Moreover, it looks great with an evening gown as well combined with jeans and a sweater as I did for this shoot that was all about hearts and love.

My look: Double breasted tweed coat and lace-up leather pumps, both by Saint Laurent
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by H&MPedal Icon ’85 Indigo Denim jeans by Closed, With Love from Karl postcard clutch by Karl Lagerfeld, vintage heart earrings by Chanel, diamond ring by Vainard Fine Jewellery and Portofino Midsize Automatic watch with diamonds and grey alligator bracelet by IWC Schaffhausen.

LoL, Sandra

Sandra Bauknecht with Karl Lagerfeld Postcard Clutch

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Saint Laurent Heels and Karl Lagerfeld Clutch

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Saint Laurent Heels
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I Love Sequined Sweater H&M

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Karl Lagerfeld Postcard Clutch

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iconPhotos: © Sandra Bauknecht

My Look: #HMBalmaination

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Last night, I attended the Balmain x H&M pre-shopping event in Zurich hosted by Friday Magazine. I was very honored to wear some of the best pieces of the designer collaboration as one of the first ones. The collection sold out in a minute…

My look: Garbadine jacket, green sequined dress, suede over-the-knee boots, suede bag, wide belt, statement necklace and cocktail ring, all by Balmain x H&M.

LoL, Sandra

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A huge thank you to the H&M team for another amazing experience!

Which ones were your favorite pieces of the collection. Drop me an e-mail to .

LoL, Sandra

Photos: © Sandra Bauknecht

My Look: New York Nights

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New York nights are truly special. The city that never sleeps has that certain vibe that let’s you be full of energy. Here you see me leaving to the H&M x Balmain launch party. I wore this Balmain dress which is one of the iconic vintage pieces that inspired Olivier Rousteing for his designer collaboration with the Swedish fashion brand. I got a lot of compliments for it that night!

My look: Feather cape and embellished metallic jacquard mini dress, bothicon by Balmain, studded bucket bag by Miu Miu, suede overknee boots and earrings, both by Dior, Limelight Gala watch by Piaget and diamond ring by Vainard Fine Jewellery.

LoL, Sandra

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Photos: © Sandra Bauknecht

Ready for #HMBalmaination

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Hello from New York City where I arrived yesterday. Tonight is the night: H&M x Balmain‘s launch ​party celebration will take place starting at 7pm local time with cocktails, followed by the fashion show, a concert and of course the pop-up store where guests are able to shop the collection before it will officially hit the stores on November 5, 2015.

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I will be attending the event tonight and keep you updated on instagram @sandrascloset but you can also watch the live stream HERE or follow the #HMBalmaination hashtag to see whats happening at the show!

Below are some of my first impressions:

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Still breathtaking: the first view on NYC when you come from the airport.

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My hotel: The Nomo Soho, the former Mondrian Hotel, where I also stayed three years ago for the H&M x Maison Martin Margiela launch event.

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The view from my hotel room.

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A gift: the beautiful scarf.

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Now, I am on my way to preview the collection ahead of the show and to interview Olivier Rousteing, Creative Director of Balmain and the fashion designer with the most instagram followers on earth.

Stay tuned for my report from the event coming up soon…

LoL, Sandra

Photos: Courtesy of H&M and © Sandra Bauknecht

Next Stop: NYC for #HMBalmaination

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On Monday morning, I will be on my way to NYC for the launch event of H&M x Balmain and I couldn’t be anymore excited about it. First of all, I love the French Maison as you know and second of all, H&M throws the best parties for their designer collaborations.

Do you remember…
2011 H&M x Versace in NYC
2012 H&M x Maison Martin Margiela in NYC
2013 H&M x Isabel Marant in Paris
2014 H&M x Alexander Wang in NYC

Below you can take a peek at what’s to come. I included for you photos of the campaign and the lookbook. You will be absolutely amazed!

From draped satin skirts to skintight pants, from embellished dresses to the iconic wide belts, all pieces are shockingly affordable Balmain signatures that are as desirable as the runway collections Olivier Rousteing shows on the Paris catwalk season after season.

Balmaination 4A little preview of the collection that took place in May 2015 Balmain designer Olivier Rousteing showed up with models Jourdan Dunn and Kendall Jenner, all wearing Balmain x H&M, at the 2015 Billboard Music Awards at the MGM Grand Garden Arena in Las Vegas, Nevada.

Many of those must-haves are reimaginings of the French Maison’s classics, here are some examples:

Balmaination-Look 1Left: H&M x Balmain – Right: Balmain F/W 2013 Look 8

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Enjoy the whole collection below and stay tuned for more coming up from NYC. Don’t forget to follow me on Instagram @sandrascloset for live updates!

LoL, Sandra

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Photos: Jason Merritt/Getty Images, via Vogue.com and Courtesy of H&M