Isabel Marant x H&M Launch Party in Paris

Cover Isabel Marant for H&M Launch Party in Paris - Sandra Bauknecht

Yesterday I flew to Paris to attend the launch event of the amazing collaboration between the Queen of Cool Isabel Marant and H&M.

January Jones-IsabelMarant-Freida PintoJanuary Jones, Isabel Marant and Freida Pinto

In the evening, the major Paris fashion party took place and I couldn’t have been more excited to join in the fun. Celebritites such as Audrey Tautou, January Jones, Freida Pinto, Alek Wek and Olga Kurylenko entered the red carpet and partied in a lively urban atmosphere catching Marant’s bohemian energy until late.

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The ambiance was outstanding, being transported into a street slice of Paris, in the early 90s, the time when Isabel debuted her eponymous line: bars, night clubs, brasseries, neon signs, pizza shops, souvenir shops, epiceries, street vendors and people casually enjoying a stroll in the outdoors.

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There was even a roller skating rink.

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“I design for everybody and am constantly inspired by the world I see around me, so it felt natural to have an urban setting as the backdrop of the event. And it had to be Paris, because the city is part of my DNA,” says Isabel Marant here with Olga Kurylenko.

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The collection was presented in a cinematic setting that mixed images, films and models. The minute the DJ played the sounds of La Boum I went straight to heaven, or let me say travelled back in time… “Dreams are my reality. The only kind of real fantasy…”

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The live music performance by Grandmaster Melle Mel and Rappers Delight, originally of Sugarhill Gang, lifted the atmosphere of this bohemian style party even more.

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For actress Freida Pinto was it the second H&M collaboration she attended and for her “it’s important to collaborate with designers who young girls aspire to, but it’s also for girls like me who love shopping at H&M – to make fashion that is not just beautiful and classy but also affordable.”

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Later at night, the pop-up store opened and we were able to shop the collection before it will officially hit the stores on November 14, 2013. Believe me, it felt like a war scenario…

Sandra Bauknecht attends the Isabel Marant for H&M Launch Party in Paris

During the day, I had already had the chance to explore the collection up close and to interview the charming French designer. A post about which pieces have to be on your shopping list will be coming up shortly.

It was THE party and I had an amazing time! During my ride home, I heard that the contract for the next collaboration had already been signed and that it will be something very special…

LoL, Sandra

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Photos: © Sandra Bauknecht

My Look: Vermillion

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The colour vermilion is nowadays commonly called ‘China red’. The perfect hue to be worn in Sanya, where I am at the moment. The South China Sea, which is part of the Pacific Ocean, is absolutely beautiful and was the perfect backdrop to take the photos.

I have truly enjoyed the last days here in paradise, no make-up, just a little lipstick, my hair not straightened, with my natural waves, just living for the moment.

My look: Louise dress, Fatal sleeves and Lucent belt, all three by Wolford, hat by H&M and Melt black powder pumps by Minna Parikka.

LoL, Sandra

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Photos: © Sandra Bauknecht

Sightseeing in Beijing

Sightseeing Beijing Sandra Bauknecht

Beijing, the heart of China, is definitely worth a visit. After having been the host city of the 2008 Olympic Games and compared to 1994 when I had been here the last time, it has completely changed. But some things always remain the same and today’s sightseeing tour around the metropole’s most traditional must-sees was proof of that.

My look: We T by Boss Orange (Such a fun initiative, join to find your T-shirts Buddy here), printed pants with side stripe (very similar to Louis Vuitton’s Stephen Sprouse print) by Zara, flats by H&M, bangles by Sal y Limon and sunglasses by Katie Grand ♥ HOGAN. The cap is a souvenir from Beijing.

Temple of Heaven Sandra Bauknecht

I started my tour with a visit to the famous Temple of Heaven, where the Emperors paid homage to the glory of heaven, is the largest group of structures in the country dedicated to rituals. Therefore its name is a little misleading because it is definitely more than just a temple, it is a huge park as well. Many local people have yearly tickets to access the area and they enjoy outdoor activities such as dancing or playing games, especially like today on a Sunday morning.

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This sign freaked me out a little. Do you remember exactly when I survived the hail storm in Wyoming exactly one year ago? I am still a little traumatized…

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A Chinese lunch with an interesting view…

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Tiananmen Square Sandra BauknechtThe very impressive and respectful Tiananmen Square is the largest central city square in the world. This immense courtyard is surrounded by a variety of significant edifices such as the Tiananmen Tower, Great Hall of the People, Mao Zedong Memorial Hall, Monument to the People’s Heroes and National Museum. For security reason, Tiananmen Square is fenced and you have to pass a security check before entering.

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Forbidden City Sandra Bauknecht

The magnificent Forbidden City is the largest and the best-preserved imperial palace complex in the world. For five centuries, this palace functioned as the administrative center of the country. Such an impressive treasure to visit.

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I had a day filled with amazing impressions. As you see in the pictures, the smog is pretty bad but it also keeps the sun away which might not be the worst. The humidity is high and you really have to get used to the oppressive weather. Next stop, the Great Wall!

LoL, Sandra

Photos: © Sandra Bauknecht

My Look: My Summer Anthem

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Due to another amazing project that will be revealed soon, I had to cancel a very interesting trip to Grande Champagne with LOUIS XIII for the launch of their highly exclusive Rare Cask 42,6 cognac (one bottle is €18.000). Sometimes, I would love to clone myself…

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For the first time in weeks, I had an afternoon free that I spent with a good book at my pool. It feels so great that we finally have summer in Zurich and being outside in your own garden is for me one of the most luxurious things on earth. It was a great opportunity to try my new retro-style bathing suit. In general, I like to wear bikinis as you saw me last year in Maui or in 2011, but this one-piece looks great and is perfect during those cooler days.

My look: Embellished bathing suit and sarong, both by WolfordBowletto bag by Karl LagerfeldTribute Two textured-leather pumps by Saint Laurent, Audrey wayfarer sunglasses by Céline, earrings by H&M and bangles by Sal y Limon.

LoL, Sandra

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Photos: © Sandra Bauknecht

My Look: Love What You Do – That’s Chic

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I love what I do and that makes me happy. If you find the thing you really enjoy doing, work will not be work anymore, it will become pleasure. Sandra’s Closet is my passion, my addiction and my daily dose of fulfillment. I hope that you enjoy reading it as much as I enjoy posting it.

Here you see me on my way to one of my favourite sushi places in Zurich: GINGER. I included some photos of my beloved dishes below.

My look: Trompe l’oeil dress with oversized sweater top and leather skirt by Closed, blue long sleeve top by H&MH Hobo Grande soft off-white nubuck leather bag by Hogansilk scarf and cross necklace, both by Gabriele Frantzenbangles by Sal y LimonKate ankle boots by De SienaTank Americaine watch by Cartier and Mat Opaque 80 tights in black iconby Wolford.

LoL, Sandra

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Beef filet with ponzu sauce

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Salmon carpaccio with egg

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Kingfish carpaccio

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Photos: © Sandra Bauknecht

René Zibold: Paris

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The PR and Communication Manager for H&M Switzerland has great style and many loyal followers on instagram (@monsieurené) who enjoy his daily fashion updates. Being fluent in four languages, he loves to travel. Other places inspire him, with the City of Light leading the way.

Your favourite city? La merveilleuse ville lumière: PARIS!
It’s the most beautiful city in the world, where I can find everything I really love!

Your favourite hotel? HOTEL ATHÉNÉE, a small, romantic and very elegant boutique hotel in the center of Paris. If you love Jacques Garcia’s interiors, you’ll adore it!

Your favourite restaurant? The CAFÉ RUC, in the beautiful neighborhood of Saint Honoré. The interior is also made by Jacques Garcia. The Suprême de volaille “minute” with “purée maison” is a must have! Dessert? Of course the Gâteau au chocolat!

Your favourite bar or nightclub? The GEORGES at the Centre Pompidou, also excellent for dinner. The view over Paris by night is breathtaking!

Your favourite sightseeing spot? The LOUVRE. I can spend hours in front of each masterpiece of Eugène Delacroix!

Your favourite park? The JARDIN DES TUILERIES next to the Louvre and after a walk I always enjoy a coffee and the delicious “tarte fine aux pommes“ at CAFE MARLY.

Your favourite shop? The DRIES VAN NOTEN men’s store at the Quai Malaquais. I just love the interior of the store and of course Van Noten’s beautiful men’s collections. Can’t wait to buy there the Fall 2013 collection!!!

Your must-have accessory? No matter if it’s summer or winter and where I am… I usually wear ETRO SCARVES. They really are my must-have accessory!

The best soundtrack for this destination? Jean-Claude Pascal: PARIS AU MOIS DE SEPTEMBRE. I’m in love with this song!

The best book to read while being on vacation there? I always buy ART or FASHION BOOKS in Paris. The BOOKSHOP at the PALAIS DE TOKYO has a fantastic selection.

Thank you, René, for sharing your insider scoop on Paris with us!

LoL, Sandra

Fashion’s Night Out in Zurich

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Last night, Zurich’s first Fashion Night Out took place, so-called “Die lange Nacht der Mode”. Unfortunately, it doesn’t sound so fashionable in German. But I had a lot of fun at three different events that I am showing you below:

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First Stop: Jelmoli
Press conference with Ilaria Venturini Fendi

Founded in 2006 by Ilaria Venturini Fendi, who is part of the Fendi family empire, Carmina Campus is the brand that focuses on handbags, jewels and furniture out of reused materials. Each handcrafted item is a unique one of a kind piece. All of Illaria’s sustainable creations are made with care and consideration for the environment. The designer used her natural aversion to waste and her innate understanding of fashion to start an eco conscious label with a distinctive style. Therefore she is only working with already-existing materials either living their second life or unused but out of production.

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With projects in Kenia addressing poverty, she helps women to start their own business, proclaiming: “It’s not charity, it’s work.” I was truly impressed by her spirit and creativity, she designs bags made out of trash bags, shower curtains, old school uniforms and so on. She even collaborated with Mini for a collection made out of color samples, material offcuts, and other castoffs from the production of the British-built convertible. Under Fendi’s direction, 50 one-of-a-kind bags were manufactured.

Carmina Campus is available at Jelmoli in Zurich. You can also shop the collection online here.

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Second stop: H&M Showroom
Presentation of the new fall 2013 collection

The lovely H&M teamed welcomed me to their new showroom. On display was the beautiful runway collection that had been presented during Paris Fashion Week. Dubbed “Modern Drama,” the color palette was mainly about black and white with a few vibrant key pieces, like this bright red dress, very much reminiscent of the ’70s, edgy and feminine in one.

Sandra_Bauknecht_Rene_ZiboldRené Zibold, PR and Communication Manager H&M Switzerland, with me outside on the balcony…

Fashion_Parade…overlooking the fashion parade.

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Third stop: Vestibule
Late night shopping

At Vestibule, fashionistas mingled to shop the new season must-haves to the sound of DJ Annina Frey. I fell in love with this amazing faded botanical printed canvas Polly small flap clutch by 3.1 Phillip Lim and the Donna hobo bag in vine green by Alexander Wang.

What a great night!

LoL, Sandra

Sandra_Bauknecht_Laurence_AntiglioLaurence Antiglio, owner of Vestibule, with me
Photos: © Sandra Bauknecht

Super Cute

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How cute is this outfit for little princesses?! When I saw the photo, I had to share it with you. I am sure all mums among you will also love it.

The pieces are in stores now: Gold lace dress (CHF 14.90), fake fur muff (CHF 12.90) and black shoes with bows (CHF 19.90), all by H&M.

LoL, Sandra

Photo and stills: Courtesy of H&M

Up Close: Maison Martin Margiela with H&M

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Here we go: Your exclusive preview of Maison Martin Margiela with H&M really up close! Today, I was able to browse through and try on the amazing collection at Mondrian Soho‘s penthouse suite. Personally speaking, I was truly impressed.

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Before talking you through the collaboration, let me tell you a little more about the house of Margiela: The influential Belgian designer Martin Margiela founded his brand Maison Martin Margiela in 1988. He is the fashion scene’s ghost, compared to other eccentric designers, he has never granted an interview or even considered to being photographed. His employees are wearing lab coats and have also never been seen in pictures. I met some of them today. You will see their white uniform in the photos but I am not allowed to show you their faces. Margiela’s main focus is on the product and not on the individual behind it.

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The label on his clothes is equally anonymous, a blank white rectangle and a circled number from 0 to 23 that corresponds to one of various lines in the Margiela range. Of course, the white stitches used to affix his label—often visible at the back of the garment—have become funilly enough an internationally recognized icon. Margiela has pushed fashion boundaries with clothes made of trash bags or vintage home furnishings  such as car seats or seat belts. In 2002, he sold a majority stake to Renzo Rosso, owner of Diesel.

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The collaboration between Maison Martin Margiela and H&M presents a re-edition of iconic Margiela garnets and accessories for men and women. It consists of around 100 pieces. Each of them is specifically labelled with a unique tag indicating the season from which it originated, spanning 23 years. The most representative pieces of Margiela’s archive are reproduced in updated shapes and materials and offered to the broad public as an exclusive synopsis of their history. I think that is a very interesting approach of H&M. They are bringing fashion history to the masses which I adore.

The entire collection is divided into five groups:

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Shape & Volume: Masculine shapes are adjusted to frame the female body.

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Oversized: Pieces of the masculine and feminine wardrobe are presented in oversized versions of themselves.

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Ambiguity: Conveyed through the use of trompe l’oeil.

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Transformation: This occurs in different ways. Offering a new use and shape to otherwise typical objects and materials.

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My favourites: The adjusted biker jacket and the amazing candy clutch in pink.

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The adjusted biker jacket for women also looks great on men as René sports it in perfection. If you like his style, follow him on instagram @renewho.

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Gray of Bootiesonmyfeet looks stunning in the belted Maison Martin Margiela with H&M leather jacket.

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The candy clutches SS2010. A candy bar packaging is enlarged and transformed into an evening clutch bag.

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Process of Tailoring: Traditional finishings and tailoring procedures are visible. Similarly, more specific sartorial concepts, particular to the world of couture are exposed.

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Margareta van den Bosch, H&M’s Creative Advisor, with me

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The accessories are absolutely divine. Now, I am getting ready for tonight’s party where we can also shop the new collection before it will officially hit the stores on November 15, 2012 worldwide.

Stay tuned for more.

LoL, Sandra

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Good Morning from NYC!

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Good morning from NYC! The sun is shining and I am awake early due to the time difference. This is the view of my beautiful hotel, the MONDRIAN SOHO.

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I am typing this while I am enjoying my healthy breakfast in bed, some fresh pineapple with a soy cappuccino (actually three). This feels like heaven on earth.

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The reason for my trip to NYC is an amazing invitation from H&M for their upcoming collaboration with Maison Martin Margiela. Tonight, on Tuesday October 23 at 8.30pm EST (Wednesday October 24 at 2.30am CET/1.30am GMT) the big launch party will take place here in New York. There will be an exclusive live footage from the red carpet on Facebook!

And of course, lots of photos from the event, the celebrities and my look here on Sandra’s Closet during the next days! Can you believe that it was one year ago, that I was here for the Versace for H&M launch party…?!

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In the meantime, I have some beautiful photos of the hotel and my room for you:

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To embellish the lobby walls, Mondrian SoHo has collaborated with NYC-based painter and photographer Marilyn Minter in presenting a wallpaper installation of her famous Kicksilver photograph, that captures a pair of Jimmy Choo stilettos in a splash of metallic vodka.

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Here you see my room that offers some very sweet details. I love the colour combination of creamy blue and white.

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A little surprise was waiting for me on the desk…

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So excited for tonight…

LoL, Sandra

Photos: © Sandra Bauknecht