HUBLOT Big Bang All Black Zermatt

HUBLOT sets out to reconquer the Matterhorn the world-famous emblem of Switzerland. The manufacture has unveiled a new Big Bang «All Black» model. Swiss downhill and slalom champions Corinne Suter and Tanguy Nef represent its two proud faces.

The Matterhorn is the iconic emblem of Switzerland, and brilliantly captures the contrasting faces of its identity. The mountain’s faceted pyramidal form makes it instantly recognisable among the thousands of other Alpine peaks. It is one of the toughest climbs in the world, yet has become synonymous with Alpine family leisure pursuits. Immaculate white slopes gild the hulking mass of rock, born in the first convulsions of the Big Bang and standing defiant against the ravages of time. To celebrate it, HUBLOT created a limited edition loaded with ceramic, a truly extraordinary mineral material.

Underpinned by HUBLOT‘s «invisible visibility» philosophy, only a Big Bang «All Black» could apply to the unfathomable personality of the Matterhorn. To pay tribute to this complexity, HUBLOT presents two versions of the Big Bang All Black Zermatt. The men’s and women’s models are different yet complementary. They represent the two sides of a single identity, a single horological vision, like two faces of the same mountain.

The 44 mm men’s version is available in 100 individually numbered pieces. The microblasted black ceramic case houses the manually wound HUB4100 chronograph, which is visible through the sapphire case back. The Matterhorn’s identity is captured on the dial side: the small seconds hand at 9 o’clock sits atop a relief rendering in immaculate white. The perfect symbol of passing time and absolute, unchanging eternity, soaring above the Matterhorn without ever altering it. A bold, striking contrast that draws the eye to the centre of the anthracite grey sunray dial.

Faithful to the All Black aesthetic, the timepiece is dressed exclusively in black and grey tones: Anthracite applied indices, two broad hands imprinted with black luminescent material, black resin lugs and a black rubber strap with grey calf inserts and deployant buckle.

The 41 mm women’s version symbolises the opposite face, with the Matterhorn emblazoned at 3 o’clock. Available in just 50 individually numbered pieces, it is distinctive for its bezel set with 36 black diamonds. These also beautifully embody the All Black’s characteristic duality, harnessing the customary snow-white sparkle of the diamond and translating it into the deepest black for this ultra-contrasted version. The model features a manually wound chronograph calibre with a 42-hour power reserve and a date window at 4:30.

Wouldn’t it be such a cute Christmas gift idea to get the watch together for each other?! Or for a proposal in the Swiss Alps… a modern way to say yes to each other.

Personally speaking, I love the watch. It is so versatile, it looks great with sporty looks and adds an edge to any sparkling outfit.

Stay tuned for many outfit posts coming up featuring this new black beauty.

LoL, Sandra

Photos: © Hublot and © David Biedert Photography
DISCLOSURE: This post is sponsored.
@hublot #HublotCheerfulGreetings #HublotPerfectGift
 

Hublot Takashi Murakami Sapphire Rainbow

Hublot and Takashi Murakami unveil the second timepiece of their collaboration: the Classic Fusion Takashi Murakami Sapphire Rainbow. This new watch takes the smiling flower, the iconic theme of the Japanese artist’s work, and transforms it into a whirlwind of transparency and colour. Hublot loves Art!

After launching the first timepiece at the beginning of the year – an All Black watch, which became an instant collector’s item – Hublot and Takashi Murakami are continuing to transpose the Japanese artist’s Kawaii world into horology, by introducing the Classic Fusion Takashi Murakami Sapphire Rainbow watch. This new piece, still based on the smiling flower, the iconic theme of Murakami’s work, has moved from black to colour with transparent effects.

The technicians in Hublot’s workshops have created a unique setting with this new work of art, a transparent background through which we can contemplate both the artist’s work and the intricate mechanics of the watchmakers in Nyon. Reusing the characteristic features of the Classic Fusion model, this 45mm-diameter case is cut from sapphire crystal, a technological feat pioneered by Hublot.

«This partnership with Hublot has enabled me to express my creativity in what is a totally new medium for me. The mastery of the watchmaker’s technicians has opened up new fields of possibilities for my inspiration. The result is this new watch in the colours of the rainbow
Takashi Murakami

The smiling flower presents a mischievous smile on a three-dimensional face that literally emerges from the watch dial, extending out beyond the sapphire crystal. 12 colourful petals rotate around this face, and their polychromatic effect is achieved by setting 487 stones representing the colours of the rainbow: rubies, pink sapphires, amethysts, blue sapphires, tsavorites, yellow and orange sapphires. Thanks to an ingenious ball-bearing system specially developed by Hublot’s engineers, the petals start turning under the watch crystal and bring Takashi Murakami’s smiling flower to life.

In the beating heart of the watch, the Nyon watchmakers have placed the company’s HUB1214 calibre, here without the stopwatch function. This movement has a power reserve of 72 hours.
Targeting Contemporary Art insiders, the Classic Fusion Takashi Murakami Sapphire Rainbow watch is available in a limited edition of 100 numbered pieces.

LoL, Sandra

Photos: © Hublot
#Hublot #ClassicFusionTakashiMurakami

Fusion in Spanish Haute Cuisine

Hublot welcomes one of the best chefs in the world, Eneko Atxa, who holds five Michelin stars with his various restaurants, to its «family». Born in Amorebieta (Vizcaya, Basque Country, Spain), he became one of the youngest chefs to be awarded three Michelin stars at his restaurant Azurmendi. His cuisine continues to grow and evolve, giving way to new proposals such as international projects ENEKO and BASQUE or the Eneko Shop, a delivery service through which the chef has adapted to the new ways of living and working in times of pandemic. With Eneko Atxa, who perfectly embodies the values Hublot holds most dear, namely passion, excellence and creativity, the brand further strengthens its ties with the leading visionaries of the world of gastronomy.

Conquering the world, with restaurants in Larrabetzu (Bilbao), Tokyo, Karuizawa, London, Lisbon, Seville and Brussels, his creative cuisine, inspired by his surroundings, always weaves in an unwavering commitment to sustainability and the environment. In this context of social responsibility, the Basque chef has won the Repsol Guide Sustainable Sun award, which values harmonious coexistence with nature, using proximity resources, working together with local producers and strongly advocating sustainability as part of the business approach.

The chef and his flagship restaurant, Azurmendi, lead the way in these matters, having been awarded 3 Suns by the Repsol Guide and 1 Michelin Green Star for his commitment to sustainability, at his restaurant Eneko. True to its philosophy of «First, Unique and Different», Hublot has boldly explored ground-breaking expertise while preserving classic Swiss watchmaking traditions. The Maison is constantly pushing the boundaries of watchmaking and traditional concepts to create futuristic masterpieces with unique craftsmanship and cutting-edge design.

«I use gastronomy to achieve a more sustainable, healthier and fairer society, but also to spark emotions. In this sense, as a member of the great Hublot family, I feel fortunate to be able to merge my culinary art with this manufacture in which all the talents and skills work in unison to create unique timepieces that unleash strong emotions». Eneko Atxa

At 44, the chef has already built a long career. He trained at the Catering School in Lejona (Vizcaya, Basque Country, Spain). He later worked in various restaurants in the Basque Country, such as Baserri Maitea and Martín Berasategui‘s restaurant Andra Mari in Galdácano. He is the Spanish champion of signature cuisine for young chefs. His restaurant Azurmendi, which opened its doors in 2005, has twice been considered the most sustainable restaurant in the world and has 3 Michelin stars. It was also named the “Best Restaurant in Europe” by to OAD (Opinionated About Dining) and designated the “Best Restaurant in the World” by the luxury magazine Elite Traveler. He has received the Madrid Fusión Sustainability Award, the 2015 National Gastronomy Award, the 2018 National Healthy Gastronomy Award in the Outstanding Personality category, was named 2019 European Chef of the Year by Madrid Fusión, and has been a member of the European Young Leaders Programme. Hublot welcomes Eneko Atxa, who next year will return to Bilbao in style, to the Hublot family of great international chefs. The new restaurant will be a fusion of Basque and Japanese cuisine, whose name will use the phonemes that make up Eneko’s name, with an oriental ring to it. This same concept of a Basque-Japanese fusion restaurant will also move to Madrid next year under the umbrella of the Radisson Hotel Group chain.

I will definitely go there soon as I love gastronomic experiences and will surely keep you posted.

LoL, Sandra

Photos: © Hublot

Launch Event of Hublot x DJ Snake in Paris

Last month, I had the absolute pleasure to fly to Paris with Hublot for the launch event of the House’s collaboration with DJ Snake, who has such a huge presence in today’s musical landscape that he needs no introduction. The electronic music star first came to public attention with the track «Turn Down For What», released in 2013. Since then, the hits have racked up: «Lean On», «Loco Contigo», «Let Me Love You» with Justin Bieber, and «Selfish Love» with Selena Gomez. Diplo, Kanye West, Lil Jon… the collaborations keep on coming!

Framed by Ricardo Guadalupe to the left and DJ Snake to the right.

He became the first French artist to have two songs with over a billion plays on Spotify, and the awards have rained down: Billboard Music Awards, MTV Music Awards, and no fewer than three NRJ Music Awards. Hublot and DJ Snake have been partners since January 1st 2018, when he presided over the decks at Hublot’s closing evening during the FIFA World Cup in Russia.

There is something else that needs no further introduction… when Hublot invites, there is always a dazzling party. The evening started with a cocktail reception at the Accor Arena in Paris.

The big reveal during the cocktail reception.

The exclusive Hublot Big Bang DJ Snake was revealed at exactly at 9:30 p.m., when Hublot CEO, Ricardo Guadalupe and the watch’s namesake, DJ Snake, presented the 100-piece limited model for the first time to the invited guests, among them Adriana Lima, Iris Mittenaere, Didi Stone and Richard Orlinski.

Afterwards, DJ Snake, the most streamed French artist in world and Hublot ambassador since 2018, heated up the crowd with his international hits.

«To be able to wear – and also offer my fans – a watch which reflects my personality is something that has been very important to me since the start of my partnership with Hublot. I am delighted to have been able to combine my inspiration with the expertise of the fantastic watchmakers and technicians at this Swiss brand
DJ Snake

The Big Bang DJ Snake is a vibrant watch boasting myriad facets, just like the talented artist who inspired it. The instantly recognisable iconic design of the Big Bang here gleams with a thousand coloured reflections. The bezel and the six titanium components of the 45-mm case are adorned with a «Newton’s Rings» effect. This process, which is technically similar to a black PVD treatment, is achieved through charging with colours and precisely orienting the components to a certain position to obtain the required colour.

At the DJ put: DJ Snake wearing the Big Bang DJ Snake and me wearing the Big Bang Unico Summer.

The result is an optical effect in which the colors change depending on the light and when viewed from different angles. Not only that, but the surface of the parts was hardened before the iridescent treatment in order to improve its adherence. This operation is a complex one as it is difficult to obtain the same gradation of colour on each of the 100 watches being produced. The cut-outs on the outer edge of the bezel were designed by DJ Snake himself. These notches make the Big Bang DJ Snake immediately recognisable, distinguishing it from other collections. An illustration of the «Art of Fusion» philosophy so dear to Hublot!

The upper face of the sapphire dial features a map of the world in the same colours as the case. This globe acts as DJ Snake’s signature. A nod both to his travels across the planet for his concerts and to the fact that his hits have made the world his home. The lower section is skeletonised and treated to create sections with a black fumé finish.

This semi-transparent finish allows a glimpse of the famous calibre HUB1242 UNICO movement, a flyback chronograph with a power reserve of 72 hours.

Limited to 100 pieces, the Big Bang DJ Snake will be supplied with two straps which are easily interchangeable thanks to the patented One Click system. The first is made from rubber, with a grey, black and purple camouflage pattern which echoes the myriad colours reflected by the watch case. The second, also rubber, has a black ribbed structure. The clasp on these straps also features the same «Newton’s Rings» effect as the case and bezel.

I am loving it and hope, that you will do too. Please enjoy more impressions of that fantastic night below. I feel so honored to be photographed by famous photographer German Larkin for Hublot.

LoL, Sandra

With German Larkin who photographed…

Adriana Lima and…

and my humble self for Hublot! I love those photos.

Photos: © Sandra Bauknecht, © Hublot, © German Larkin

Hublot’s Take on Rainbow Maximalism

You know that I have a big thing for rainbow watches and today I would like to present a new one that has absolutely caught my eye.
Since 2017, Hublot has been setting its watches with all the colours of the rainbow. However, the watch brand has never combined all of its seven colours in one piece. Until now! Two exceptional High Jewellery pieces adorned with the full rainbow spectrum, from the case to the dial and to the bracelet. Two Big Bang Tourbillon models made from King Gold or white gold, which allow a glimpse beneath the sapphire to reveal the fascinating automatic tourbillon manufacture movement.

While Hublot is now completely synonymous with its Art of Fusion, the watch brand is also a master of the Art of Colour. It excels at imbuing all the materials it uses with colour, from those it has built expertise in, such as sapphire, to those it has patented, like vibrantly coloured ceramic.

Polishing of the stone

With a Pop Art spirit and a penchant for bright tones, Hublot loves its watches to really show their colours. Juxtapositions, gradations, contrasts, no Pantone is out of reach – not even the palette required for «Rainbow Maximalism». While the Rainbow trend has recently taken the fashion world by storm, for Hublot, this love of polychromy is anything but fleeting – unlike the rainbow itself – with the first Big Bang Rainbow released in 2017.

Stone heating

This piece totals almost 36 carats, with 484 invisibly set baguette-cut stones of seven different types to echo the seven visible colours of the spectrum: bright red rubies, fuchsia pink sapphires, ultraviolet amethysts, topaz in Klein blue, leaf green tsavorites, lemon yellow sapphires and bright orange sapphires. Two striking creations with generous dimensions of 43 mm; two unique pieces crafted from King Gold or white gold, with the integrated bracelet further reinforcing the visual impact, as the graduated spectrum of colours radiates outwards from the bezel to the bracelet.

Gem setting

The colour gradation is expertly executed, subtle yet captivating. It would be impossible to choose a favourite colour or stone. It must be said that, when it comes to perfectly combining and harmonising colours, nature knows best. The continuous transition between the seven types of stones further accentuates the piece’s artistic appeal. To reproduce the perfection of nature takes 1200 hours of work, selecting the stones, choosing their colours, cutting them and setting them to ensure the perfect gradation of colours. Nothing is left to chance in this work of art, including its mechanism, a manufacture movement entirely designed and manufactured in-house. It features a tourbillon at 6 o’clock which is no less striking than the piece itself: self-winding, with a micro-rotor visible on the dial side, and three bridges made from transparent sapphire. Once again, Hublot has fused innovation with expertise, combining Haute Horlogerie and Haute Joaillerie in a truly stunning watch.

Multicoloured is no longer a fashion faux pas; rather a deliberate multifaceted style. With all the colours of the rainbow combined in a single watch, are you ready for a look versatile enough for your every mood?

LoL, Sandra

Photos: © Hublot

Hublot Spirit of Big Bang Gold Crystal

It is often said that what nature creates cannot be reproduced, as natural processes require both time and a complexity which are beyond the realms of human endeavour. Once again, Hublot has made the impossible possible by transmuting gold into its rarest and most exclusive form: gold crystal. This form of gold is unique, since it is impossible to reproduce two identical gold crystals. Beyond the fascination that gold has exerted on man since the dawn of time, it embodies everything that makes Hublot so distinctive: materials, minerals, metals; their fusion and their transformation into new forms of expression, unique and quite unexpected. An alchemy expressed both in the transmutation of the raw material and in the chemistry created by the spirit of the watch itself. This is the Spirit of Big Bang Gold Crystal.

THE MYSTERIES OF GOLD CRYSTAL
Hublot invites you into the heart of a unique form of expertise, into the mysteries of the most precious and fascinating metal, as well as one of the oldest, born as the universe was created during the Big Bang, 13.8 billion years ago.

The natural crystallisation of gold dates back tens of millions of years, to the time when the mountain ranges were formed. It was in these crevices in the earth that jets of pressurised heated water extracted the gold, redepositing it within seams in the rocks. As the rocks eroded, these seams were carried away by rain and water and deposited in the beds of rivers, creating nuggets of gold. On rare occasions, the right natural conditions would allow the gold to remain in its natural state: gold crystals, the rarest form of gold on earth.

A true alchemist for our times, Hublot has now mastered a unique technique allowing natural crystallisation to be reproduced almost exactly. By heating the purest 24-carat gold to its melting point of 1064.18 degrees Celsius, its atoms are vaporised into a gaseous mixture before interlocking as the temperature is lowered, forming an open angular structure. Thousands of small crystals join together to create an architecture which is random, unique, and impossible to reproduce. The most perfect of these crystals are then carefully selected, with no more than 20% of the crystals produced making the grade.

A GOLD AND LACQUERED DIAL
The expert hands of the master dial-maker apply the gold crystals to a black dial covered with a fine layer of transparent lacquer; the manufacturing process took this craftsman a year to research and develop, and the application must be undertaken in a controlled atmosphere to ensure no air bubbles can form on the surface. It takes around twenty layers of lacquer to encapsulate the gold crystals, and the dial is then polished to render the lacquer invisible, and perfectly smooth and uniform.

SPIRIT OF BIG BANG GOLD CRYSTAL
The Spirit of Big Bang is Hublot’s tonneau-shaped watch, and it adopts all of the design codes of the iconic Big Bang: the six H-shaped screws on the bezel, the lugs either side of the case, the overmoulded rubber screw-down crown decorated with the iconic H, the sandwich type construction. To provide a perfect contrast with the gold of the crystals, the Spirit of Big Bang Cristal d’Or’s case is covered in black ceramic and paired with a black alligator strap stitched onto rubber. Available in 39 and 42 mm, it will display the time for 50 hours without any winding of its Caliber HUB1710 automatic mechanical movement.

When Hublot gold sets the tone and rewrites the rules, the result is pure alchemy.

LoL, Sandra

Photos: © Hublot
@Hublot #Hublot #SpiritOfBigBang #GoldCrystal

Hublot Big Bang Unico Summer

Perfect memories of summer – it is the dazzling blues that nature creates, transformed by the summer light, and so hypnotic that they seem unique and impossible to reproduce, that we would most like to bring back with us. Through its expertise in materials technology, Hublot is immortalising this perfect simplicity with the creation of the Big Bang Unico Summer. The 42-mm case is made anodized satin-finished and polished aluminum, a modern, lightweight colored material.

This technical feat creates a uniform blue; turquoise like the deepest lagoons.

Just 200 of these unisex pieces are being released, initially available on the e-commerce site and in the Mediterranean boutiques in Capri, Forte dei Marmi, Mykonos, Ibiza, Bodrum, Saint-Tropez and Monaco. Available for CHF 19.000.

The places we visit remain forever in our minds… and in our hearts. Like a souvenir from our travels, the Big Bang Unico Summer keeps their memory alive.

Reminiscent of the holidays of our dreams, the Big Bang Unico Summer features a unique turquoise blue, which shimmers as its satin and polished finishes catch the light. Anodisation was used to colour the case and its components this very special pastel shade. This process guarantees remarkable longevity and protects the case from scratches and impacts. This lightweight timepiece, with its 42-mm diameter, is designed to suit every wrist. At its heart beats the UNICO manufacture calibre (HUB1280), featuring a 72-hour power reserve, and an oscillating seconds clutch, a chronograph friction system with ball-bearing adjustment, and a column wheel that can be seen through its dial. The hands shimmer in luminescent white and turquoise as they move around the dial to the rhythm of the hours and minutes. The movement is just 6.75 mm thick, allowing for a thinner case measuring just 14.5 mm.

Equipped with the patented interchangeable «One Click» attachment system, the Big Bang Unico Summer comes with two straps in this same radiant colour: one Velcro strap with matching stitching and one natural rubber strap. The sports buckle (for the Velcro strap), and the decorative plate on the deployant clasp (for the rubber strap), are also made from turquoise anodised aluminium with the HUBLOT logo engraved and lacquered in brilliant white.

The places we visit remain forever in our minds… and in our hearts. Like a souvenir from our travels, the Big Bang Unico Summer keeps their memory alive.

LoL, Sandra

Photos: © Hublot

HUBLOT CF Takashi Murakami All Black

When a watch becomes a work of art: The Classic Fusion Takashi Murakami All Black blurs the lines! For its first collaboration with a Japanese contemporary artist, Hublot has pushed at the boundaries of creation by developing a new dynamic on the theme of Murakami’s artistic emblem, the smiling flower.

Hublot loves Art! Before we know how to talk, we sing. Before we know how to write, we draw. We can barely stand up and we dance. Art is at the very foundation of human beings, a truth that has been embraced by the Hublot manufacture through its «The Art of Fusion» motto. The watchmaking manufacture regularly draws on great creative spirits. Their team of ambassadors is now joined for the first time by one of the most internationally renowned living artists and my personal favorite: Takashi Murakami. His visually very modern style offers a subtle reflection between Japanese tradition and pop culture. He masterfully achieves this result by combining leading-edge multimedia tools with traditional Japanese techniques such as gold leaf. A real rock star in the contemporary art world, he coined the name Superflat for the artistic movement he began.

Takashi Murakami visits the manufacture

An initial visit to the Hublot manufacture in February 2020 enabled Takashi Murakami to familiarise himself with the work of a watchmaker and timepiece design. This triggered a creative process that resulted in the very innovative Classic Fusion Takashi Murakami, inspired by Murakami’s icon, the smiling flower. Here, it is present both in and on the watch. Thanks to an ingenious ball-bearing system developed by Hublot’s engineers, its petals start turning. The center of the smiling flower is inserted onto the sapphire glass, creating a unique three-dimensional effect to go along with its wide prominent smile.

The Classic Fusion Takashi Murakami All Black takes up one of the most evocative Hublot signatures, the All Black! Invented by Hublot in 2006, it turns out that the «All Black» style is also one of Murakami’s artistic signatures. For an even more pronounced effect, the petals (456 brilliants) and face (107 brilliants) are here set with black diamonds.

The watchmakers in Nyon have installed their manufacture Unico calibre in the case with its Classic Fusion emblematic design, a movement offering a 72-hour power reserve. As the first collaboration between Hublot and a Japanese artist, the Classic Fusion Takashi Murakami All Black will quickly become a real collector’s item since it is limited to only 200 models.

LoL, Sandra

Takashi Murakami wearing the Classic Fusion Takashi Murakami All Black

Photos: © Hublot
#Hublot #ClassicFusionTakashiMurakami 

Hublot Big Bang Unico High Jewelry Rainbow

When the art of jewellery-making encounters that of watchmaking, poetry is never far away. Like a summer sky after a storm, the Big Bang Unico High Jewelry Rainbow is embodied in a rainbow of brightly coloured gemstones on a backdrop of 18ct pink gold. When scarlet blends into fuchsia to become ultraviolet, a tiny bit Klein blue, turquoise, then sky, the green is shaded in chlorophyll to become soft, seize upon a vibrant yellow and blossoms in a warm orange. In an invisible closed 24 carats setting, 290 precious and fine gemstones draw an audacious, vibrant and joyful spectrum around the dial where the House’s iconic movement is revealed. The coordination and mastery of exceptional skills—selecting, cutting, sorting and setting—which totally encompass the radical plans of Hublot micromechanics.

«It requires meticulousness, expertise and dexterity to obtain this harmonious gradation of the gemstones and create a perfect connection between the emotion they arouse and the watchmaking technique. Draughtsmen, gemologists and setters worked together to achieve this setting in which pink gold is present only to gently emphasise the contours. The Big Bang Unico High Jewelry Rainbow condenses the purity and precision of these incredible professions
Ricardo Guadalupe
HUBLOT CEO

A symbol heralding optimism, wisdom and balance, the rainbow stretches across the entire 45-mm case; one hundred rubies, pink sapphires, amethysts, blue sapphires, blue topazes, tsavorites, and yellow and orange sapphires line up in a radiant chromatic composition. 112 baguette-cut gemstones edge its bezel in studied hues that echo the subtle shades of the 48 gemstones set on the dial and the indexes. The UNICO manufacture HUB1242 chronograph flyback mechanism with double clutch mechanism and column wheel appears in contrast. Putting the finishing touches to this jewellery piece, the celestial phenomenon unfolds across the alligator and natural rubber strap and illuminates the buckle clasp set with 30 other gemstones. Available for CHF 330.000.

LoL, Sandra

Photos: ©Hublot #Hublot #HublotHighJewellery

Hublot Big Bang Camo Yohji Yamamoto

THE BIG BANG DRESSED IN CAMOUFLAGE

For 50 years, Yohji Yamamoto has been offering a timeless style that transcends established notions. Like the monochrome featured on the Big Bang GMT All Black Yohji Yamamoto, Yohji Yamamoto’s iconic textiles and daring approach to motifs set the tone for the Big Bang Camo Yohji Yamamoto.

In May 2020, Hublot celebrated the grand opening of its new flagship Boutique on Chuo-dori Street in Ginza, Tokyo with this limited edition Big Bang GMT All Black Yohji Yamamoto.

Launching this month: a camouflage timepiece with a gritty vibe, as though deciphering a code that exists between paradox and homage, the new Big Bang Camo Yohji Yamamoto.

«I am powerfully drawn to a cutting-edge approach, in the sense that it expresses a point of view that is slightly removed from traditional values. Each collection incorporates a message about what I am feeling right now. It is a way to invite people to question what is already there, which is something I value greatly. »
Yohji Yamamoto – Fashion Designer

The Big Bang Camo Yohji Yamamoto is released as a limited edition of 200 pieces. Its 45 mm case is cut from matt black ceramic and its sapphire dial features superimposed outlines which form biomorphic patches in an echo of the artist’s camouflage motif, with his signature at 6 o’clock. The original construction of the camouflage motif extends onto the strap where each of the constituent shapes of the outline is cut out individually, assembled, and then fused together using the vulcanisation process. This is brand new technology for the watchmaking sector, reinforcing Hublot’s position as the first brand to use vulcanisation in the creation of its straps. The second strap is a black fabric option. The Big Bang Camo Yohji Yamamoto houses the Unico manufacture movement, with a 72-hour power reserve.

Yohji Yamamoto

The Yohji Yamamoto signature
Tagged as anti-fashion, Yohji Yamamoto’s creations are designed to raise questions, and all his collections contain this message. A master of contradiction and antagonism, Yohji Yamamoto sees the camouflage motif as the epitome of paradox, present and future clashing strikingly or blending seamlessly. As well as the initial message delivered by the camouflage print, he is reclaiming the values behind the clothes. The values of a rebellious spirit, a strong will, and cutting-edge individuality.

Decoding
An intellectual rebel at heart, designer Yohji Yamamoto has revolutionized fashion and design. Fabrics woven by artisans in Japan, mostly in black, which Yamamoto deems both modest and arrogant, are an important part of the garment making process. This camouflage print harks back to his previous work wear collection and highlights the fact that the act of choosing our clothing is an expression of our role and recognition in society. The use of this textile is a statement of respect for the artisans and contains a message about the value and preservation of the beautiful work performed by the hands and the body.

LoL, Sandra

Photos: © Hublot and © Yohji Yamamoto