For F/W 2022, British designer Ian Griffiths, who joined Max Mara in 1987, seeked inspiration after seeing the major retrospective of the work of Sophie Taeuber-Arp at the Tate Modern in London. She was not only an artist, but also an architect, a dancer and a designer at the same time. During the turbulent early decades of the twentieth century, she met at Cabaret Voltaire in Zurich, with fellow artists of the avant-garde including Wassily Kandinsky, Paul Klee, Giorgio de Chirico, Max Ernst and Guillaume Apollinaire night after night. Their performances, publications, recitals and readings produced an astonishing new aesthetic: Dada, a call for peace corresponding with the outbreak of World War I, which resonates with the times we are living in now.
Max Mara F/W 22
From the beginning, Max Mara’s ethos has been to turn ideas into garments that women will not only desire but want to live in: an all-round wardrobe for the modern, stylish yet elegant strong woman. Always respecting the philosophy and iconic elements of the brand, the colour camel, for example, Ian Griffiths is constantly looking for styles that show self-expression. Whimsy was the desired effect of the teddy bear material for F/W 2022, which the designer cut not just into oversized enveloping coats, but also full skirts both short and long, dresses and even sweatpants.
Personally speaking, I was immediately drawn to the Mito camel hair maxi dress, «the teddy dress». This long dress comes with fitted sleeveless bodice in double pure camel fabric, with a slightly low waist. The wide skirt is made of pure camel teddy fabric, with slant pockets on the sides. It is lined with monogram fabric and comes with a concealed back zip fastening. For me, a must-have for my museum. Stay tuned to see me wearing it very soon!
LoL, Sandra
Photos: © Max Mara and © Sandra Bauknecht
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