On November 9 and 10, 2022 Prada will present the eighth iteration of Prada Mode in Dubai featuring an installation by artist Damien Hirst. A traveling social club with a focus on contemporary culture, Prada Mode provides members with a unique art experience along with music, dining, and conversations.
In Dubai, Prada Mode will feature a new edition of Pharmacy by Damien Hirst, following the iteration presented at Prada Mode Moscow in 2021. Hirst created the Pharmacy restaurant in Notting Hill, London in 1998, six years after the inaugural installation of the same name at the Cohen Gallery New York. Pharmacy was conceived as a fully functioning restaurant and bar in an installation of Hirst’s floor- to-ceiling medicine cabinets, and specially made butterfly paintings. Hirst designed furniture, architectural details such as a huge molecular model in its window, light boxes, and a wallpaper design taken from a catalogue of prescription medicine. It is fitting for this to be made especially for Prada Mode: the artist’s long-time friend Miuccia Prada designed the staff uniforms for the original restaurant.
«I’m thrilled and honoured to be invited by Miuccia Prada to recreate Pharmacy for Prada Mode in Dubai after our successful collaboration in Moscow,» said the Damien Hirst. «I’m working really hard with a complicated but beautiful space, ICD Brookfield Place, to create harmony between the inside and outside of the new building. Once again, Prada have found a space that will provide the perfect place for it.
I’m so excited to be doing this! I’ve always thought great restaurants can be seen as art, and art without the evidence as we always remember great meals on great evenings with great people in great places and in this way Pharmacy is definitely a kinetic artwork, that works best filled with people and art existing and living and breathing and eating and drinking and enjoying themselves as one.»
For Prada Mode Dubai, Damien Hirst will transform a dedicated space at the landmark ICD Brookfield Place, the newest landmark building in Dubai designed by Foster + Partners. The building has become a lifestyle and business destination and home to some of the world’s leading corporations and an array of high-end restaurants and bars, representing the development of a cultural epicentre in the heart of Dubai International Financial Centre district (DIFC).
On November 9 and 10, early access to the club will be available for members to participate in morning and afternoon panels and discussions as well as nightly events, sampling specialty cocktails and dining throughout.
LoL, Sandra
Photos: ©Prada
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