“Shine that lasts until removed!” – OPI launches a revolution in nail color with NEW Infinite Shine Gel Effects Lacquer System, that is offering the rich color, intense shine and lasting wear of gels – without the need for LED-light curing or soak-off removal. Available in 30 new shades (plus Primer base coat and Gloss top coat), Infinite Shine utilizes a three-step system to deliver a high-shine classic crème finish for nails that lasts up to 10 days.
“Infinite Shine was developed to meet consumer demand for a nail lacquer with a gel-like finish that also boasts the exceptional formula, on-trend colors and iconic names for which OPI is best known,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “Infinite Shine shades are applied and removed like traditional lacquer, but they provide the high-shine and long-wear typically reserved for gel formulas, for shine that lasts until you take it off!”
Infinite Shine includes a full range of fashion-forward shades ranging from neutrals to bright reds, oranges and pinks to dark gray, blue and black hues. It is applied via a three-step system; first, apply Infinite Shine Primer (Step 1) to prevent staining and increase lacquer durability. Next, select one of 30 shades (Step 2) and paint two thin, even coats for richly-pigmented, vivid color. Finally, finish with Infinite Shine Gloss (Step 3), which features a state-of-the-art gel polymer formula that cures in natural light. Product can be removed easily with Expert Touch Nail Lacquer Remover; no soaking is required.
Infinite Shine products feature a proprietary formula and each bottle includes OPI’s exclusive ProWide™ Brush for the ultimate in application. In Switzerland available from April 10 for CHF 24.90 each shade, PRIMER, LACQUER und GLOSS.
LoL, Sandra
Photos: Courtesy of OPI
