Let me introduce you to the world’s 1st hair and scalp super serum, inspired by 24 years of stem cell research, INITIALISTE by Kérastase. It helps you to reveal hair that feels thicker, looks shinier and is more resistant to breakage*.
Since a couple of weeks, I have been using it now and am completely convinced. My hair feels thicker and smoother. Moreover, through the application, I achieve more volume at the roots.
Benefits
With INITIALISTE, revealing a more beautiful hair fibre is now possible.
– HAIR FEELS THICKER
Hair thickness feels boosted and is lusciously soft
– HAIR LOOKS SHINIER
Hair has a lustrous-looking shine
– HAIR IS MORE RESISTANT
Hair is more resistant – up to 93% less breakage*
(*Breakage to brushing. Instrumental test: classic shampoo and Initialiste vs. classic shampoo alone).
Application
INITIALISTE can be applied directly to the scalp after washing and towel drying the hair. Leave-in treatment: 2 pipettes for fine hair and 4 for normal to thick hair. After applying, delicately massage the serum with the tips of your fingers to evenly distribute the serum over the whole scalp.
Technology
The unique knowledge of L’Oréal Advanced Research combined with the mastery of plant-based biotechnology has inspired Kerastase’s revolutionary formulation INITIALISTE, enriched with Vegetal Plant cells.
After a rigorous selection process that examined different kinds of plants, researchers focused their efforts on the native plant cells of the Malus Domestica, a variety of apple.; the extracts of which were infused in INITIALISTE’s Complexe Régénérateur®.
INITIALISTE is available for € 42.00 / CHF 56.00 (60ml). (In Switzerland in January 2013).
LoL, Sandra
Photos: Courtesy of Kérastase
