Prada announces the tenth installment of their Timecapsule NFT Collection. The drop on March 2nd, which is the final release in a three-part series of shirts, features special prints by Italian photographer Enzo Ragazzini from his archives of the 1960s’ and 1970s’.
Titled INTERFERENZA OTTICA ART PRINT BY ENZO RAGAZZINI, 1969, the March shirt will feature a design made in 1969 for the Enzo Ragazzini exhibition at the Institute of Contemporary Arts in London (ICA) with the optical interference technique, using mechanical devices of his own invention (the «rotating plane» for the circular patterns and the «rotating drum» for horizontal ones). This work was then digitized in 2017.
The shirt is in popeline, featuring the Prada enameled triangle logo with «MARCH» transferred on the back of the shirt. Each shirt comes accompanied by its own gifted NFT, which serves as an invitation to join Prada’s exclusive Crypted NFT community.
Prada is continuing to expand their Web3 community to those who purchased a Prada Timecapsule prior to the NFT initiative, launched back in June 2022. First launched in December 2019 and now marking its 39th iteration, Timecapsule collection holders can claim their own Timecapsule NFT, in sync with their existing physical product. More details can be found on the Prada Crypted Community on Discord.
The drop is limited to 50 items, for 24 hours only, starting from March 2nd, 2023 at 3pm CET.
LoL, Sandra
Photos: ©Prada
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Prada announces the eighth installment of their Timecapsule NFT Collection. The drop on January 5th follows a successful 2022 campaign where Prada embraced the Web3 community and opened their reach to new audiences, allowing for unique experiences for NFT holders.
The latest NFT drop is #37 in the Timecapsule collection. Kicking off the new year, the first three months will present a series of shirts featuring special prints by Italian photographer Enzo Ragazzini from his archive from the late 60s’ and early 70s’.
Titled INTERFERENZA OTTICA ART PRINT BY ENZO RAGAZZINI 1969, the January shirt will feature a design made in 1969 on the occasion of the Enzo Ragazzini exhibition at the Institute of Contemporary Arts in London (ICA) with the optical interference technique, using mechanical devices of his own invention (the «rotating plane» for the circular patterns and the “rotating drum” for horizontal patterns). This work was then digitized in 2017.
The poplin shirt’s front pocket features the Prada enameled triangle logo and a transfer on the back with the word «JANUARY». Each shirt comes accompanied by its own gifted NFT, which serves as an invitation to join Prada’s exclusive Crypted NFT community.
As with their S/S 2023 fashion show, one Prada Timecapsule NFT Holder and a guest will be offered the opportunity to be hosted in Milan for a Prada exclusive experience including an invitation to the Prada Menswear F/W 2023 fashion show on January 15. More details will be shared on the Prada Crypted Community on Discord.
LoL, Sandra
Photos: ©Prada
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise!