Isabel Marant x H&M Launch Party in Paris

Cover Isabel Marant for H&M Launch Party in Paris - Sandra Bauknecht

Yesterday I flew to Paris to attend the launch event of the amazing collaboration between the Queen of Cool Isabel Marant and H&M.

January Jones-IsabelMarant-Freida PintoJanuary Jones, Isabel Marant and Freida Pinto

In the evening, the major Paris fashion party took place and I couldn’t have been more excited to join in the fun. Celebritites such as Audrey Tautou, January Jones, Freida Pinto, Alek Wek and Olga Kurylenko entered the red carpet and partied in a lively urban atmosphere catching Marant’s bohemian energy until late.

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The ambiance was outstanding, being transported into a street slice of Paris, in the early 90s, the time when Isabel debuted her eponymous line: bars, night clubs, brasseries, neon signs, pizza shops, souvenir shops, epiceries, street vendors and people casually enjoying a stroll in the outdoors.

Roller H&M Isabel Marant

There was even a roller skating rink.

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“I design for everybody and am constantly inspired by the world I see around me, so it felt natural to have an urban setting as the backdrop of the event. And it had to be Paris, because the city is part of my DNA,” says Isabel Marant here with Olga Kurylenko.

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The collection was presented in a cinematic setting that mixed images, films and models. The minute the DJ played the sounds of La Boum I went straight to heaven, or let me say travelled back in time… “Dreams are my reality. The only kind of real fantasy…”

Ambiance 6 Isabel Marant & H&M

The live music performance by Grandmaster Melle Mel and Rappers Delight, originally of Sugarhill Gang, lifted the atmosphere of this bohemian style party even more.

Sandra Bauknecht- Freida PintoGorgeous Freida Pinto with me

For actress Freida Pinto was it the second H&M collaboration she attended and for her “it’s important to collaborate with designers who young girls aspire to, but it’s also for girls like me who love shopping at H&M – to make fashion that is not just beautiful and classy but also affordable.”

Isabel Marant & H&M Shop Event

Later at night, the pop-up store opened and we were able to shop the collection before it will officially hit the stores on November 14, 2013. Believe me, it felt like a war scenario…

Sandra Bauknecht attends the Isabel Marant for H&M Launch Party in Paris

During the day, I had already had the chance to explore the collection up close and to interview the charming French designer. A post about which pieces have to be on your shopping list will be coming up shortly.

It was THE party and I had an amazing time! During my ride home, I heard that the contract for the next collaboration had already been signed and that it will be something very special…

LoL, Sandra

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Photos: © Sandra Bauknecht

Georgia May Jagger – Fall Beauty

Get the Look Fall BeBeauty

The youngest daughter of Jerry Hall and Mick Jagger, Georgia May Jagger, shows us how the perfect transition from summer to fall works. The English model looks adorable in Christopher Kane‘s floral print, enchanting not only the fashion crowd.

Get her look: Floral-print silk-organza topicon and matching skirt, both by Christopher KaneScarlet leather, suede and calf hair wedge boots by Isabel Marant and The Lure of Long Beach embroidered clutch iconby Olympia Le-Tan.

LoL, Sandra

Greetings from Reykjavík

Greetings from ReykjavikOn Saturday morning, I flew to Reykjavík, the largest city in Iceland. The world’s northernmost capital of a sovereign state has been on my “places to see” list since a very long time.

Iceland Arrival

I have completely underestimated the climate. The city’s coastal location makes it prone to wind and it is freezing cold here. As I spent the last weeks only in hot temperatures, it feels even worse. During my first few hours in this beautiful and very colorful city , I went shopping and got myself a wool hat and sweater.

Sandra Bauknecht reykjavik

My look: White padded gilet iconby Moncler Grenoble, green sweater by Abercrombie & Fitch, 620 Photo Ready mid-rise leggings-style jeans iconby J Brand, large studded backpack iconby MCM, sunglasses by Marc Jacobs and Jenny brushed-suede ankle boots iconby Isabel Marant. The hat is a souvenir from Iceland.

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Here in Reykjavík, there are many things to do and explore. One of the big highlights is whale watching.

Whale dinner

The meat of this large mammal can be found on almost every menu in this country.

Reykjavik Port

View of Harpa concert and conference center from the old harbour.

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City center

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Panorama of the city and the largest church in Iceland

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Central Reykjavík seen from…

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… the top of Hallgrímskirkja Church.

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Colorful rooftops line Reykjavík.

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Blue Lagoon

Approximately 45 minutes’ drive from Reykjavik is the famous Blue Lagoon, a place that you don’t want to miss. Set in the pure heart of the Icelandic landscape, it offers a complete spa experience. The warm waters are rich in minerals like silica and sulphur and bathing is reputed to help some people suffering from skin diseases such as psoriasis. I felt too cold to go swimming but the scenery itself has been worth the visit.

Now, I am off to see some geysers and more…

LoL, Sandra

Blue Lagoon 1

Photos: © Sandra Bauknecht

Isabel Marant for H&M

IsabelMarant for H&M

Today, I have some breaking fashion news for you: H&M‘s newest collaboration has been revealed. It is no other than ISABEL MARANT who will bring her French touch to the Swedish brand. With her effortless style, the French designer has created a widely influential and successful take on Paris chic. Mixing urban attitude, boho elegance and rock ‘n’ roll spirit, she delivers a genuine French allure. For H&M, Isabel Marant will create a wardrobe of must-have pieces inspired by her signature style. Available from November 14, 2013, in around 250 stores worldwide and online, the collection features clothing and accessories for women and teenagers. Isabel will also, for the first time, create a collection for men.

Isabel Marant for HM-logo

“I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality” says Isabel Marant.

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ABOUT ISABEL MARANT

Born and raised in Paris, she started customising her own clothes while still at high school. A graduate of the famed Studio Berçot, Marant worked her way up the fashion system starting with a jewelry line, then adding knitwear, finally launching her eponymous collection in 1994. Today she runs an internationally successful fashion powerhouse with a string of boutiques worldwide. Her Parisian chic style, a mix of bohemia and masculine tailoring, grows in popularity season after season.

I am truly excited for this collaboration!

LoL, Sandra

Photos: Courtesy of H&M and Isabel Marant

Celebrity Style: The Perfect Leather Dress

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Isabel Marant‘s Dreamy studded stretch-leather mini dress for S/S 2013 is a must for every fashion lover. Obiviously the Parisian-based designer loves a bit of Americana and took inspiration from Elvis and his passion for rhinestones and leather.

It was already seen on Blake Lively who combined it with cage sandals by Christian Louboutin.
TO SHOP THE DRESS PLEASE CLICK HERE.

LoL, Sandra

Fash Friday: The End of the World

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Today it marks the 21st of December, 2012 – apparently judgment day, the date Mayans predicted to be the end of the world. An eternal scare story that leaves only one thing for certain, it won’t be the last apocalyptic prophecy.

Personally speaking, the 21st of December has always been my lucky day, it was my beloved grandmother’s birthday, it is the day my husband and I came together (which might have been already his personal Armageddon, haha).

Nevertheless, if the world goes down today, I will definitely go shopping before and get this outfit: Madame cotton-blend terry sweatshirt iconby Zoe Karssen, Natalie embroidered twill and satin mini skirt by Peter PilottoBekket leather and suede sneakers iconby Isabel Marant and Pashli shark-embossed leather trapeze toteicon by 3.1 Phillip Lim.

LoL, Sandra

Shopping Alert: Isabel Marant F/W 2012

Isabel Marant F:W 2012

Wander West with Isabel Marant this fall, be the first to get your hands on her cool, city-ready cowboy shirts, embroidered jeans and more covetable footwear.

For the next three days, you have the privilege to shop exclusively these F/W 2012 runway items before they are available to all customers.

Just click on the highlighted product description below each item.
Happy shopping!

LoL, Sandra

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Primo printed fur jacket

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Kurt suede cut-out pumps

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Rodwell tasseled mid-rise skinny jeans

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Manet cropped jeans

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Lauryn embroidered blouse

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Berry ankle boots with cut-out appliqué

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Lauryn embroidered blouse

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Eminoy cropped suede trousers

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Loli mini skirt

Photos: Courtesy of Mytheresa

Must-Have: Footwear by Isabel Marant

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It’s time to put the latest Isabel Marant shoes on your radar for fall. The designer, who’s credited with knowing what women want before they know it themselves, scores again with covetable footwear, including those must-have wedge trainers in new hues and high-kicking boots, like the fringed rodeo-inspired pair.

This is your chance to shop them for three days before they are available to all mytheresa.com customers. Just click on the highlighted text below each shoe to be transferred directly.

In case that you are not fast enough, go to matchesfashion.com iconfor another great selection or net-a-porter.com iconwhich will receive a great delivery this week.

LoL, Sandra

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Jacob fringed wedge boots

IM2 Bird wedge sneakers

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Dicker suede ankle boots

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Lazio wedge boots

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Jenny suede ankle boots

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Bekett suede wedge sneakers

A Perfect Trio: Silver, White and Blue

Balmain Trio Silver White Blue

I am in love with this outfit. The cropped metallic leather motocross pants by Balmain look so cool with a white tank top iconand the ivory wool tuxedo jacket. Opposite to the French house’s runway look, I would add an eyecatching pair of shoes in blue and match my nails. Make an unforgettable impression with a bold clutch like this appliquéd metallic leather one by Miu Miu.

Get the look by clicking on the links below, happy shopping!

LoL, Sandra

S/S 2011: Punk Rock

PunkRock SS2011

On the S/S 2011 runways, there was a large variety of punk-rock styles to cater all tastes. Featuring more safety pins than stitches, the Balmain models strutted down the catwalk in ripped tees, studded biker jackets and stained red jeans.

The theme here is sexy and tough. All in all, to exude the correct punk-rock look, go for the glam feel and add studs, zips, skulls and leather. This season, it doesn’t need to be all black, there was a lot of red going on as well. The core essence of punk-rock is rebellion and controversy, in 2011 it seems as if this trend has come to a full blown. But careful don’t overdo it, this one is more of a mix and match to create an edge. Work your way with details and pay attention to your accessories.

Sassy and chic, loved by all free-spirited fashionistas.

LoL, Sandra

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