In New York for Alexander Wang x H&M

Wang x H&m First Look

Greetings from New York City where I am at the moment for the launch event of Alexander Wang x H&M. The highly anticipated collection which had been announced back in April, will finally hit H&M stores around the world on November 6, 2014.

View from Soho Grand

While I am writing this post, I am enjoying the view from my room at the Soho Grand hotel.

Wang HM Invite

The invitation says it all. Tonight, the cocktail reception will start at 7.30pm, followed by the show, a pop-up store where we can buy the collection first hand and a live performance which I am absolutely convinced will be amazing.

Do you remember Nicki Minaj and Prince playing at the Versace x H&M launch in 2011 or the amazing party to celebrate Maison Martin Margiela x H&M two years ago in NYC? We always talk superlatives. Be sure to follow me tomorrow on instagram @sandrascloset for live updates.

Wang x H&M Preview

By now you might have seen some sneak previews of the very sporty collection. The press release reveals that Alexander Wang X H&M captures the speed of the city, mixing sports and performance of everyday life. The pieces are meant to be worn on the street, in the gym, at the club – the way women and men live their lives today.

Rihanna-in-Alexander-Wang-x-HM-portrait

Rihanna led the way and was already spotted in a look from the collection: a stretchy crop top and leggings emblazoned with Wang’s blocky logo.

In addition to apparel for both women and men, the collection includes shoes and bags, as well as “objects,” a selection of everyday items that are infused with a sense of humor and irony, as for example mini sized boxing gloves as key-rings or a whistle on a two-finger ring and for the victor, a magnetized Alexander Wang trophy cup.

Below you can enjoy a sneak preview of the advertising campaign shot by Mikael Jansson for Wang’s one-off collaboration with H&M that features sports gear like a hockey stick and boxing gloves plus real athletes, soccer player Andy Carroll and kickboxer Rivaldino dos Santos.

6104_201_pr_article_gallery_portrait

6104_202_pr_article_gallery_portrait

The female models are Joan Smalls, Raquel Zimmermann and Isabeli Fontana.

6104_101_pr_article_gallery_portrait

We wanted to take certain elements of each sport and portray the ultimate warrior,” Wang told WWD. “The girls had to feel big and heroic, and Mikael used sunlight glares to heighten that effect against a stark white backdrop.

I am truly excited for tonight’s event! Stay tuned for more!

LoL, Sandra

6104_103_pr_article_gallery_portrait

6104_105_pr_article_gallery_portrait

Photos: © Sandra Bauknecht and Courtesy of H&M

At Anna Dello Russo’s Paradise Ball

Paradise Ball

Thursday night, during Paris fashion week, an extravagant party launched the AdR at H&M collection with theatrical flair. Hosted by H&M together with fashion icon Anna Dello Russo, the Paradise Ball took place in Paris famed cabaret nightclub Paradis Latin.

ADR Party

The glitzy party married fashion, performance and a live showcase by music star Azealia Banks. Staying true to AdR’s belief that fashion is something that makes you dream, the eccentric party was all about fantasy and decoration.
Excess for me means success”, said the fashion icon.

ADR11

ADR- Sandra bauknecht

ADR12

Caroline, René , SandraCaroline Piccinin (Le Matin), René Zibold (H&M) with me

ADR18

ADR22

Wigs and paper masks transformed the fashionable crowd all into Mini-Annas.

ADR25

Cabaret Paradise Ball

Cabaret-style “vogueing performances” as Anna described them, presented the collection in a very distinctive truly Parisian way.

ADR29

ADR30

Sandra Bauknecht-ADR Party

My look: Powder gun dress by Mary Katrantzou, head piece by Christian Dior, pink bag by Lanvin and Tribtoo textured leather pumps iconby Yves Saint Laurent.

ADR23

ParadisLatin Celebs

Friends and fashionistas, including Olivier Theyskens, Rachel Zoe, Poppy Delevingne, and super models Karlie Kloss, Constance Jablonski, and Liya Kebede among many others gathered to celebrate. There were so many famous people at the Paradis Latin as you can see below:

Renzo and Anna dello RussoRenzo Rosso and Anna Dello Russo in a dress by Fausto Puglisi

Sandra Bauknecht - Thomas HayoThomas Hayo (Germany’s Next Topmodel) and me

Sandra bauknecht - Mary KatrantzouMy beloved Mary Katrantzou

Sandra bauknecht-Jeremy ScottFashion designer Jeremy Scott with me

Sandra Bauknecht-Peter DundasPeter Dundas, Creative Director of Emilio Pucci, with me

It was a very fun night, the Paradise Ball was such a glamorous way to launch such an eye-catching collection. The playful line of jewelry, shoes and accessories that Anna Dello Russo designed for H&M, will be on sale from October 4, 2012, in 140 stores worldwide and online. Below are some of my favourite pieces.

LoL, Sandra

Anna Dello Russo H&M PiecesPhotos in the first and last collage: Courtesy of H&M – All other photos: © Sandra Bauknecht

Louis Vuitton – The Art of Fashion

57673337

Last week in Milan, there was quite a party stress going on.
Across from the Gucci party on Via Montenapoleone, Louis Vuitton celebrated the re-opening of their shop on the famous street, followed by a dinner and later a party with cocktails and music to toast the exhibition “The Art of Fashion” curated by Katie Grand which is on show at La Triennale di Milano until October 9th, 2011.

57679366The interior of the Louis Vuitton Via Montenapoleone store.

IMG_9944Gorgeous decoration.

IMG_9940Party people

The GuestsLots of celebrities were there.

IsabeliBeautiful Isabeli Fontana (right) in a sequined dress from the Louis Vuitton Pre-fall 2011 collection.

IMG_9933

Anna LV Anna dello Russo in a head-to-toe look from the Louis Vuitton F/W 2011 runway

IMG_9938

The Art of Fashion

Enjoy those photos from the exhibition:

57681281

57662537

57662481

57662544Photos: Courtesy of Louis Vuitton, © Sandra Bauknecht

LoL, Sandra

New Fragrances for Fall 2011

Sensuous Nude.Model Shot.ExpiresDec2011

For F/W 2011, many new fragrances will or have already hit the market just recently. Today, I would like to give you a brief summary of what is worth getting your nose on. Enjoy!

423362_Sensous_Product_F10_v10.psd

SENSOUS NUDE – Oriental Floral

Sensuous Nude is a new version of the original perfume Sensuous from 2008 and a fragrance reminiscent of the summer due its beautiful coconut accord.

Top Notes: Bergamot, pink and black pepper and mandarin

Middle Notes: Lily of the Valley, jasmine, coconut water, white honey and musk

Base Notes: Sandalwood, vanilla, amber, helioptrope and woody notes (that were created with a new technology, so-called Melted Wood Nature Print, for a more natural scent experience)

Sensuous Nude EDP, 30ml (CHF 60), 50ml (CHF80), 100ml (CHF114)
Sensuous Nude
Body Veil – rich body cream 200ml (CHF 60)
Sensuous Nude Touch On Fragrance – light silky serum 10ml (CHF 54).

Advertising campaign was designed and executed by photographer Craig McDean, and advertising face is Brazilian model Isabeli Fontana, who posed on Californian beaches for this campaign (first photo on top). The fragrance is in stores now.

Violet Blonde Double Page AD

VIOLET BLONDE – Floral Woody Musk

Tom Ford has launched a new fragrance, named Violet Blonde which is based on powdery notes of violet and iris.

Top Notes: Violet leaf, pink pepper and Italian mandarin

Middle Notes: Tuscan iris absolute, Tuscan orris butter and jasmine

Base Notes: Musk, vetiver, suede, cedar and benzoin.

Tom Ford Violet Blonde EDP, 30ml (CHF 90), 50ml (CHF132), 100ml (CHF200)

Lara Stone was chosen to feature the campaign of the whole line that was shot by Mert Alas and Marcus Piggott. In stores in Switzerland Mid September 2011, in the US already available.

burberry

BURBERRY BODY – Chypre Fruity

Burberry Body is a feminine and effortlessly sensual fragrance with an eclectic combination of refined ingredients.

Top Notes: Green absinthe, peach and freesia

Middle Notes: Rose absolute, iris and sandalwood

Base Notes: Woody cashmeran, creamy vanilla, amber and musk.

Burberry Body is available in a wide range, featuring EdP Intense in different sizes, EdP in different sizes, Body Oil and Body Milk.

Supermodel Rosie Huntington-Whiteley features in the new campaign shot by Mario Testino to promote the range, wearing nothing but a gold trench – and a few drops of the scent of course that is in stores now. 
The scent has so far been featured on Facebook, giving fans a chance to preview the scent. The page has had a staggering 8 million ‘likes’ as the brand continues to push the boundaries of digital media. The new fragrance is available since beginning of September.

PradaC

PRADA CANDY – Oriental Vanilla

Prada has launched a new feminine perfume called Candy. As for me, this is the most surprising new scent on the market, very sweet , very girly and very unusual for the Italian brand.

Top Notes: Musk

Middle Notes: Benzoin

Base Notes: Caramel and vanilla.

Prada Candy EDP is available in three different sizes (30,50 and 80ml), with shower gel, body lotion and peeling.

The face is young French actress Léa Seydoux known for her role in The Beautiful Person (La Belle Personne) shot by Jean Paul Goud. Prada Candy is in stores now.

versaceyellow

VERSACE YELLOW DIAMOND – Floral

Versace started its perfume line inspired by crystals in 2004 with Crystal Noir, and then launched the lighter and fruitier Bright Crystal in 2006. In 2011, a new addition is presented, “a crystal that turns into a diamond”: Yellow Diamond, a transparent and airy floral scent.

Top Notes: Neroli, lmon, bergamot and pear sorbet

Middle Notes: Orange blossom, freesia, mimosa and water lily

Base Notes: Amber, musk and guaiac wood.

Versace Yellow Diamond is available as 50 and 90 ml EdT, with deodorant and body lotion.

The face of the campaign is Australian model Abbey Lee Kershaw, shot by Mario Testino in Paris.

Eau de Prep Sujet 4_300dpi

TOMMY HILFIGER EAU DE PREP TOMMY GIRL – Floral Fruity

The Tommy Hilfiger Group is launching two new fragrances – Eau de Prep Tommy Girl and Eau de Prep Tommy (for men). The fragrances reflect the preppy lifestyle which means sporty yet elegant. Let me give you more facts about Eau de Prep Tommy Girl:

Top Notes: Pink peppercorn, green apple and pear

Middle Notes: White roses, violet and hawthorn

Base Notes: Sandalwood, patchouli and musk.

Eau de Prep Tommy Girl EdT, 30ml (CHF46), 50ml (CHF76), 100ml (CHF96)

The fragrances will launch in Switzerland starting October 24, 2011.

EAU-D-IKAR-FLACON+CIEL

SISLEY EAU D’IKAR  for Men – Woody Aromatic

Let me introduce you to the first ever masculine fragrance from Sisley named Eau d’Ikar. The composition is based on the note of mastic, a Mediterranean tree that grows in Corsica where the d’Ordano family’s origins are. A wonderful new composition for men.

Top Notes: Mastic, bitter orange, bergamot, lemon and carrot seeds

Middle Notes: Mastic absolute, iris, jasmine, orange pekoe tea, reeds, leather, wood and spices

Base Notes: Green cistus, sandalwood and vetiver.

Eau d’Ikar EdT, 50ml (CHF90), 100ml (CHF145)

The artwork bottle, symbol of a myth revisited, was designed by Polish sculptor Bronislaw Krzysztof. The new fragrance will be available from October, 1, 2011.

Have fun exploring those new fragrances in real and stay tuned for more releases to come! My personal favourites are Sensous Nude and Eau de Prep Tommy Girl!

LoL, Sandra