Sandra‘s Closet

During Paris Haute Couture fashion week, a superlative event took place at the Casino de Paris – the ‘WÔW’ party, nicknamed after Lancôme’s signature letter – to celebrate the 80th anniversary of the brand, founded by entrepreneur Armand Petitjean in 1935.

Celebrating the House’s continually unique take on French beauty, guests enjoyed a surrealistic photocall where they were invited to strike a pose amongst giant cut outs of the brands iconic products and symbols, to the poetic fresh rose arch that served as an entrance to the theatre and a playful exhibition of carefully conserved objects from its patrimony: everything stated loud and clearly that “La vie est belle en Lancôme”, life is beautiful with Lancôme.

Celebrating 80 years of Lancôme is also celebrating femininity the Lancôme way. This could not have been achieved without the women who today embody the brand: Julia Roberts, Penélope Cruz, Kate Winslet, Lupita Nyong’o, Lily Collins, Alma Jodorowsky and Daria Werbowy were all on stage together for the first time ever, to wish a happy anniversary to Lancôme. Isabella Rossellini, who graced the brand with her charm and beauty for so many years, was the master of ceremony.

Among the highlights of the party, which gathered more the 1200 guests from the beauty, fashion, film and art world, was ultimate showgirl Kylie Minogue’s private concert of some of her most danced to songs, followed by French DJ Kiddy Smile who played late into the night.

Elettra Wiedemann, daughter of Isabella Rosselini,…

…Singer John Legend («All of me») and…

…Lisa Eldridge, recently appointed Creative Director of Lancôme Make up, were also in attendance.

Lancôme Power: Natacha Klein, Vincent Mottier, Margherita Masiello and Claire Jamet

With Margherita Masiello, PR Manager Switzerland Lancôme

The party is only one of the highlights of a celebration that started last January with the release of ‘Editions du Regard’ a book celebrating the brand’s heritage. This was followed by the launch of the first web only limited edition Lancôme products – three shades of the legendary L’Absolu Rouge, and a participative digital platform designed as a tribute to Lancôme’s customers “You are Lancôme”. Five participants who entered this creative ‘selfie’ contest won a ticket to the WÔW party.

The celebration will reach its climax in December with the launch of two extremely limited editions: the re-edition of Les Jumelés, a jewel lipstick case form Lancôme’s patrimony, and a very special version of the new La Vie est Belle l’Extrait created with France’s oldest high jeweller, Mellerio dit Mellers. Stay tuned!

LoL, Sandra

Photos: © Stéphane Fougère for Lancôme, © Sandra Bauknecht

Isabella Rossellini`s love for Bulgari started as a child during the glamorous golden years of 1960s Rome when she accompagnied her famous mother, Ingrid Bergman, to the Italian jeweler in Via Condotti in Rome. The daughter of two legends became her own style icon and has been wearing Bulgari jewels to exclusive occasions many times.  Today, this long and felicitous relationship has generated an exclusive leather creation that was unveiled yesterday for the haute couture shows in Paris: The “Isabella Rossillini” bag by Bulgari.

It reinterprets the elegant style of the former golden screen divas in a modern key and comes in four colours and materials to reflect Isabella`s personality.

I love the handmade enameled claps embellished with semiprecious stones.

 

 

Find out which one suits you best!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The lining is finely printed with a single, eccentric motif: playful snails inspired by Isabella`s recent efforts to support the ecological cause by making short educational films about the reproductive habits of the animal world. I truly invite you to see those short movies (by Jody Shapiro).

Applauded at the Sundance, Berlin and Tribeca film festivals, they combine comedy and curiosity and have since been made into a book.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

As the season`s retro glance focused a lot on the `50s and `60s, the new Isabella Rossellini bag is a stylish accessory to carry around this fall. Available from this month in all Bulgari stores worldwide.

LoL, Sandra