Gucci Summer Stories

Gucci presents Gucci Summer Stories, a collection designed to capture the spirit of summer, exploration, and escape. Summer Stories evokes the collective joy that accompanies this season’s longer days and warmer nights.

Icons of the House such as the Jackie 1961 and the Horsebit 1955 are presented in woven raffia with leather details. The refined combination of textures is repeated on a timeless classic, the Horsebit loafers, declined in soothing earth tones. Weather it’s a weekend getaway or a long-haul holiday, the curated selection envisions solutions to travel in comfort and style. Jumbo GG leather duffle and tote bags of different sizes and colors from the Gucci Valigeria selection combine the House’s beloved motifs with its heritage, creativity, and innovation.

The collection will be distributed through designated stores and on Gucci.com. Additionally, special Pop-Ups inspired by beachside cabanas will also showcase the product offering in select resort locations.

CLICK HERE TO SHOP GUCCI SUMMER STORIES.icon

LoL, Sandra

Photos: © Gucci
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CREDITS: Art Director: Kevin Tekinel & Charles Levai – Director: Harley Weir – Photographer: Harley Weir – Make up: Diane Kendal – Hair: Mustafa Yanaz Models: Sora Choi

Gucci’s Newly Renovated Saint-Tropez Store

Gucci announces the reopening of its newly renovated boutique in Saint-Tropez. Located at 72, rue François Sibilli, between the port and the place des Lices, the space spans over 200 square meters across two floors and carries a wide array of pieces comprising ready-to-wear and accessories for both men and women. Guests are welcomed to discover the House’s signature handbags lines including the Jackie 1961, the Bamboo 1947 and the Horsebit 1955 along with a curated selection of precious jewelry pieces. In addition, the boutique showcases items from the Gucci Valigeria collection envisioned for the perfect get-away.

Situated in a classic Saint-Tropez house characterized by the typical green shutters that define the surrounding landscape, the boutique is crowned by a private garden designed around an old well providing guests with a space to relax, enjoy the greenery and immerse themselves in the beautiful atmosphere of the French Riviera.

The design of the interiors complements the outdoors evoking the unique beauty of the Cote D’Azur through light-toned hues and the implementation of local materials and finishes. Floors are adorned with Liberty style mosaics recreating curved volutes designs typical of the early 20th century. Natural oak panels found across walls harmoniously complement woven rattan finishes in a nod to local craftmanship traditions.

Envisioned to make guests feel at home, the store is framed with newly designed racks inspired by classic brass designs associated with drawers reminiscent of hard sided trunks inspired by the House’s luggage offer. Carpets and curtains match the boutique’s sophisticated palette evoking the light-hearted spirit of warm summer days. Ensuring the most comfortable and intimate shopping experience, guests may reserve a dedicated room within the store to enjoy privacy and special services tailored to their specific needs.

As part of Gucci’s commitment to implement and enhance eco-friendly initiatives and energy-efficient technologies in the House’s stores worldwide, the new boutique is designed using LEED guidelines and principles; monitor and promote energy efficiency.

LoL, Sandra

Photos: © Gucci
We may earn commission from links on this page, but I only recommend products I love. Promise.

The Gucci Jackie 1961

A longstanding mainstay within the House’s collections, «The Jackie» experienced a well-chronicled rise to icon status—ever since its debut in 1961, the handbag’s perpetual presence on the arms of celebrated figures around the world crystallized its everlasting association with their signature sophistication. Jackie Kennedy was spotted in the ’70s carrying the G1244 bag by Gucci, that was the perfect accessory to match her iconic tortoiseshell glasses. Eventually, Gucci renamed the bag in her honour, dubbing the style the «Jackie» bag.

Today, Dakota Johnson finds herself at the latest inflection point of the line’s celebrated chronology in which a certain attitude encounters a certain era, marking the beginning of a new chapter through the House’s latest campaign. Johnson makes her way through everyday moments in Los Angeles with different versions of the Jackie 1961, each with its own personality, each perfectly paired to the occasion. The film and imagery, captured by Glen Luchford, pay homage to the style’s storied origins as spontaneous snapshots highlight the silhouette’s intrinsic versatility and enduring elegance, reflecting a state of co-existence that spans decades and personas.

The Jackie 1961
Following a distinguished line of reiterations, each emblematic of its time, today’s Jackie 1961 emerges to transcend the traditional with its sleek silhouette and universal attitude. The selection is presented in three different sizesmini, small, and medium—in a wide range of colors that highlights the design’s inherent versatility. Clean lines bring the focus to the unique piston closure, as well as the quality of the material itself, whether natural grain, patent, or precious leather, or the emblematic GG Supreme canvas.


A beautiful new iteration: The Jackie 1961 crocheted raffia and leather shoulder bag
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A longer, removable shoulder strap, either in leather or as a chain, enhances the Jackie 1961’s adaptable personality and practicality. Within each collection, the House introduces creative interpretations, including in woven raffia and straw as well as with velvet tapestry patterns for Cruise 2023.

My favorite this season: The Jackie 1961 small leather shoulder bag in green
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The original model introduced in 1961 became expressive of the 1960s and 1970s jetsetter lifestyle for which Gucci was known and new sensibilities were brought to the signature style in 1999 and 2009, drawing from a contemporary intuition and attitude and ever- assuming new characters that defy definition – fitting seamlessly in any wardrobe.

TO SHOP THE GUCCI JACKIE 1961, CLICK HERE PLEASE.

LoL, Sandra

Photos: © Gucci and Getty Images
Art Director: Christopher Simmonds Photographer & Director: Glen Luchford
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