Jo Malone: New York City

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Jo Malone, the famous fragrance designer and founder of JO LOVES, is based in London. Being inspired by her hopes and creative thoughts, the ingredients in life that she loves, it is pretty much obvious that her favorite place is the Big Apple.

Your favourite city?
Without a doubt my favourite city is NEW YORK CITY. I lived there for a year and it still feels like my second home. Whenever I’m there I feel totally relaxed and so inspired. I love every second of being in such a fun city.

Your favourite hotel?
I always stay in the same room at THE FOUR SEASONS. The service is outstanding and the staff are simply incredible. I also adore the white décor in the rooms because it reminds me of my home in London. I’ve got many happy memories attached to the hotel.
The Four Seasons, 99 E 52nd St, New York, NY 10022. +1 212-754-9494

Your favourite restaurant?
Whenever I arrive, I head straight to SERAFINA on Madison Avenue. It serves the best pizza made in huge wood fired ovens. Their SEARED SALMON OVER LENTILS is absolutely delicious and just thinking about it makes my toes curl!
Serafina, 1022 Madison Ave, Manhattan, +1 212-734-2676

Your favourite bar or nightclub?
I have two favourite bars. One is the BEMELMANS BAR AT THE CARLYLE which feels like a part of history gone by. It’s so glamorous and reminds me of that Gatsby Art Deco era. I love to come here with my husband, order a glass of chilled white wine, and listen to the jazz pianist.
The Carlyle, 35 East 76th St, New York, New York 10021 +1 212.744.1600

My other favourite spot is the COCKTAIL BAR within THE FOUR SEASONS. It’s such a great place to meet friends or sit alone and people watch. It was the inspiration for my Mango fragrance collection.
The Four Seasons, 99 E 52nd St, New York, NY 10022. +1 212-754-9494

Your favourite sightseeing spot?
Even though I’ve been there countless times, ELLIS ISLAND is still such a special place for me. I love the stories of the immigrants who came over in their millions and the strong sense of beginning and hope in the air. It was the start of so many peoples freedom and really represents the American dream.

Your favourite park?
I love the boating lake within CENTRAL PARK; simply beautiful. It’s such a great space that embraces you during every season and at each part of the day. In the summer I love to go for brunch at the LOEB BOATHOUSE and in the winter we’ve spent the day as a family sledging and drinking hot chocolates.
The Loeb Boathouse, E 72nd New York, NY 10028. +1 212-517-2233

Your favourite shop?
I’m a huge fan of J.CREW and never leave empty handed. I’m love the boutique store down on Madison and buy almost anything that sparkles!
J.Crew Collection, 769 Madison Ave New York NY 10065. +1 212 824 2500

I can’t ever leave the city without a visit to CRATE & BARREL which has every single kitchen gadget you could dream of from cherry pipers and sweet corn strippers to maples syrup pourers. You name it they have it. I always spend hours in this store and have bought countless storm lanterns which are all over my house.
Crate & Barrel, 650 Madison Avenue, New York +1 212 308 001 1650

Your must-have accessory?
I don’t go anywhere without fragrance and spritz my JO LOVES Pomelo at least three or four times throughout the day. I also love my SMYTHSON notepad iconand MUJI pen for jotting down my thought and inspirations as I wander around the city.

The best soundtrack for this destination?
ELTON JOHN “I’m Still Standing”. I cried so many tears in this city whilst fighting breast cancer but have had many more times of fun and laughter here. This song completely describes how I feel about this great place.

The best book to read while being on vacation there?
This has to be ‘The Hundred Foot Journey” by RICHARD C. MORAIS. It’s the story of a man who needs to return to his to his roots to find true fulfilment in his talent of cooking. It’s where I am in life and in business right now, returning back to my roots and rediscovering my passion for fragrance again.

Thank you, Jo, for sharing your insider scoop on New York City with us!

LoL, Sandra

Jo Loves

Jo Loves

Jo Malone created one of the world’s most sought after luxury fragrance brands eponymous with her name. In 1999, Jo sold her beauty business to Estée Lauder Companies and remained Creative Director until her departure in 2006. Now, five years on, Jo is once again designing scent and November 2011 marks the launch of her new global brand JO LOVES, that is not a subsidiary company or an associated business of Jo Malone Ltd.

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Jo’s passion for fragrance never ceases and it was falling in love with cooking that inspired her to play with food, flavours and colours that she had never used before. Jo soon realised that her instincts were prompting her to create fragrance for a second time and she found herself asking ‘could I do it again?’

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JO LOVES captures the things in Jo’s life that inspire her, from ingredients and people to moments in time nestled within bold red packaging; the heartbeat of the brand.

“When I start out with a fragrance I don’t always know where it will lead. It’s a creative process that often surprises me and I like that. JO LOVES will be full of excitement and anticipation and I want to discover things that I’ve only ever dreamed about. Everyday I’m struck by different smells which evoke emotions or memories that inspire me to be creative. The scent of my husband’s cologne, freshly washed linens, hot Moroccan mint tea, the smell of a horse’s saddle and New York in the rain are a few of my favourites but the list continues to go on and on”.

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The range includes some beautiful scents with yummy names: POMELO, GREEN ORANGE & CORIANDER, ORANGE TULLE, GARDENIA, ORANGE TULLE, PINK VETIVER, MANGO NECTAR, A SHOT OF THAI LIME OVER MANGO and A SHOT OF OUD OVER MANGO.

You can shop JO LOVES online here. Jo has done it again… Jo Loves, we do, too!
Stay tuned for Jo Malone’s travel insider in which she gives us some amazing tips regarding her favourite city…

LoL, Sandra

Photos: Courtesy of Jo Loves