Shot on the streets of Bloomsbury in London, the «Wrapped In Burberry» campaign channels the joy of spending the holiday season with loved ones, featuring portraits of friends of the house old and new. Among them is US-based couple Drs. Herschel and Lilly Stoller @drsburberry, who were both picked to star in the campaign for their long-standing support of the brand, top clients of Burberry for the last 20 years.
Last September, I personally met them at the Burberry S/S 2025 show in London where I spotted them across from me front row. They caught my eyes immediately and without knowing who they were I posted a photo of them, not only for their amazing outfits but also for the way they looked so happy together.
Later at the intimate clients dinner, we were seated close to each other and started to talk. Both have been fans of Burberry for over two decades. They are such a fascinating couple, I was blown away by their energy. In daily life they are doctors living in Nebraska who both share the mutual admiration for the brand. I love how Burberry shows their appreciation in return by featuring them in their campaign.
Me at the Burberry S/S 2025 show in September
Engaging with clients seems to be on the rise and I think it is a beautiful thing to do. In March, Miu Miu had invited their most loyal customer, Qin Hiulan, a 70 year old doctor from Shanghai, to walk for their F/W 2024 show.
Co-starring in the «Wrapped in Burberry« campaign are Nigerian-born London-based artist Slawn, and his partner Tallula Christie with their two children, as well as «Rivals» stars David Tennant and Alex Hassell.
Coinciding with the fun festive campaign, Burberry is introducing a new virtual scarf try-on experience. Shoppers can now explore the brand’s signature cashmere check and alpaca wool scarves in over 50 colourways online, in-store, and on their own devices, making it easier than ever to find the perfect piece to complement any winter wardrobe.
With Joshua Schulman at the intimate clients dinner during London Fashion Week.
Congrats to Joshua Schulman, Chief Executive Officer Burberry since July, for rolling out such a family affair and to Daniel Lee, Chief Creative Officer Burberry, for creating those beautiful special Burberry pieces for us.
TO SHOP BURBERRY, CLICK HERE PLEASE.
LoL, Sandra
With Daniel Lee at the after party last September.
Photos: © Sandra Bauknecht / © Burberry
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