Sandra‘s Closet

Last night, I attended the 11th edition of the MODE SUISSE at the Migros Museum für Gegenwartskunst in Zurich. Ruling the runway were upcoming and established Swiss labels. A well prepared and entertaining presentation that showed a lot of passion for fashion in Switzerland. Some might still be too experimental, reminiscent of graduates at a design school, but the dedication that went into the work was absolutely worth it.

Bravo for the model casting! Very professional!

Some of my own impressions of last night.

Girls squad: Laurence Antiglio, my humble self, Alexandra Kruse, Lisa Feldmann and Catherine Gonin.

MODE SUISSE 11th Edition – THE DESIGNER

Julia Seemann
Ruling the runway was this upcoming Swiss label, one my favorites of last night. A little touch of Vetements paired with some Alessandro Michele ruffles, Julia used some of the most trending details of the season for this fun collection.

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LYN Lingerie
Just beautiful! Those lingerie pieces are ultra daring and very luxurious, all hand-made in the Swiss atelier, soon also available at Breuninger Germany.

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enSoie
Founded by Monique Meier, enSoie creates socially responsible fashion in Zurich, Los Angeles and Kolkata. Now in the hands of the youngest daughter Anna Meier, the label experiences a makeover. So Zurich, so Swiss, so traditional! 

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LIDA NOBA
Inspired by her Iranian roots, the designer created fluid lines with feminine details. Personally speaking, some of the looks were a little too much “Chloé”, but other parts have absolutely convinced me such as the dress below.

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GARNISON
The label’s post-dandy menswear starring Louis Vuitton-exclusive Noah Brown (see above) and Zegna-boy Fallou Gueye (see below).

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Julian Zigerli
Julian Zigerli’s second showing of womenswear and the gender fluid menswear that he is known for, this season inspired by the musical «Cats».

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studiowinkler
For me, this was not Julia Winkler’s strongest collection. The looks were not very flattering, the music was depressive, this season she was a little too much experimental.

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WUETHRICHFUERST
The designer duo made their much-anticipated debut at Mode Suisse. The fashion brand is based in Basel and their garments are not particulary linked to the seasons. The cosmic prints reminded me a bit of Christopher Kane. I like!

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Adrian Reber
The Swiss designer uses vintage fur patches to create new pieces. I would like to see some men on the Swiss streets in those extravagant looks or probably not… what do you think?

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HEAD – Genève
The work of Jeremy Gaillard, Vanessa Schindler and Flore Girard de Langlade were presented during the 11th edition of  Mode Suisse.

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Special Guest – DOROTHEE VOGEL
Dorothee continues to be one of the most significant players in Swiss fashion. Her perfectly finished waisted jackets are legendary.

I hope that you enjoyed my little summary of last night. Great news is that Mode Suisse intents to make sure Swiss designer fashion is not only presented on the catwalk but becomes a day-to-day experience for everyone. You can try on and buy Edition 11 creations in the Mode Suisse pop-up store until February 25, 2017. Location: enSoie, Strehlgasse 26, 8001 Zurich.

LoL, Sandra

Photos: © Mode Suisse 11 by Alexander Palacios and © Sandra Bauknecht
Photos of the ladies and of me: © David Biedert Photography

Last Wednesday, the official opening of the Mercedes-Benz Fashion Days Zurich took place. It was a fun evening filled with lots of fashionable moments and surprises. Many people like to complain that the MBFDZ are not comparable to New York, Paris or Milan and of course they are right, but why should they?

Isn’t it great that we have something like this in Switzerland where you can enjoy runway shows, international designers, drink champagne and enjoy great food (the Park Hyatt Zurich served some amazing dishes) while meeting interesting people and see your friends. I wished all fashion weeks were like that… because in general they are definitely not as convenient as here in Zurich.

The main sponsors of the event, such as Mercedes-Benz, Paul Mitchell, H&M and Etihad Airways, had their own booths in the VIP tent during the Fashion Days Zurich.

An amazing surprise is waiting for you during the next weeks in collaboration with Etihad Airways, L’Officiel Switzerland and Sandra’s Closet. Make sure to stay tuned.

Giving an interview for Glanz & Gloria.

Photo call in front of the Samsung booth where I would reveal the tablet I designed the next day.

Here with the lovely two winners of the contest I posted last week.

Front row with fabulous Theo Grigoriadis (Trois Pommes).

First show of the night: the Berlin-based label Lala Berlin. The desert and nomadism inspired Leyla “Lala” Piedayesh for her S/S 2015 collection. I liked her embellished denim pieces (see picture below).

Swiss designer Julian Zigerli has enjoyed an enormous media attention since being selected a few seasons back by Giorgio Armani to present at the Armani Theater. For S/S 2015, he showed his iconic graphic prints and innovative cuts.

Turkish designer Lug Von Siga presented a fierce S/S 2015 collection at the opening night. Colourful and feminine, many pieces caught my eyes. Definitely a designer to watch!

My absolute favorite show of the night was Bibhu Mohapatra (see the photo below) S/S 2015. His gowns were dreamlike, but also the day offerings were particularly strong this season. Feminine and fitted, eclectic and sophisticated, the NYC-based label is surely on the rise.

I was a little disappointed by Max Mara. The Italian house showed some looks from their F/W 2014 collection and some pieces that are available in the store, which made it feel more like a trunk show than a runway presentation and definitely not like something new. What a pity!

Stay tuned for the outfit post coming up soon as well as my reports about the other nights.

LoL, Sandra

Photos: © Getty Images, © David Biedert Photography © Andrea Monica Hug (Chic in Zurich), © Pascal Uehli Photography, © Ralf Eyertt, © Charles Aellen and © Sandra Bauknecht

Last Wednesday, a secret event took place in the city of Zurich to launch Samsung‘s newest mobile phone GALAXY ALPHA, emphasizing the brand’s foray into the fashion crowd.

Ready-to-wear has laid its focus from the runway also to the world of high technology as many renowned fashion houses scramble to stamp their coveted logos on mobile handsets and other personal devices. Samsung for example collaborated in one-off projects with the likes of Giorgio Armani, Alexander Wang, Nicholas Kirckwood and Moschino. Therefore, I was very curious to arrive at the secret event …

Inside an unspectacular backyard at Kanonengasse, I was guided by a bouncer to the basement. There a room, reminiscent of an underground club in New York, awaited me.

When I entered, I was handed my very own new Samsung GALAXY ALPHA phone as a gift. It had a prepaid card so that I could use it immediately to read the text messages the guests were sent during the event.

Only 80 people were invited and I spotted among the illustrious crowd Swiss supermodel Nadine Strittmatter who had flown in from Paris where she is living.

Other highlights were the melting ice bar and different performances.

Ezgi Cinar, the brainchild of the secret event with me.

Menswear designer Julian Zigerli, one of Samsung’s ambassadors, had created 80 personalized mobile phone covers to choose from. As you see in the collage above, I went for the little mouse…

… and my friend Mel Guenthardt (photo below) for the cute owl.

The GALAXY ALPHA phone is available in Switzerland from the beginning of September 2014 in the colors Charcoal Black, Dazzling White, Frosted Gold, Sleek Silver and Scuba Blue for CHF 749.00.

LoL, Sandra

Photos: © Andrea Monica Hug, © Ezgi Cinar, © Melanie Guenthardt and © Sandra Bauknecht