Last week, I flew to Paris for a special event to celebrate the reunion between Swiss family-owned company Laurastar and Swiss fashion designer Kévin Germanier. This exclusive capsule collection is available now in a limited edition of 100 pieces. The launch took place during the 2023 Paris Fashion Week at Kévin Germanier’s own fashion show.
With Kévin Germanier backstage before the show.
COOPERATION BETWEEN TWO SWISS ICONS
As a privileged partner of haute couture for several years, Laurastar’s mission is to sublimate all textiles, even the most precious. As I studied fashion design, I know why ironing is so important in sewing. Seams simply will not lie flat unless pressed, and you cannot achieve clean lines if your seams and hems are bubbling. Not ironing your fabric before cutting can result in inaccurate cuts, and as a result affect the overall fit and of course appearance of the garment. The same goes for your daily outfits. If they are not ironed well, they loose their sophistication.
Driven by the same quest for excellence and innovation, Laurastar and Kévin Germanier have chosen to collaborate to express a common ambition to create beauty while preserving the world around us. Kévin Germanier emphasizes: «Laurastar and I share Swiss origins and common values: a love for beauty, excellence, sustainability and the importance of family. Working together is an obvious choice for me.»
Trying the Laurastar Smart Germanier
A CAPSULE COLLECTION WITH STATE-OF-THE-ART TECHNOLOGY
By combining Kévin Germanier’s creativity with Laurastar’s expertise, each numbered piece in the collection is an embodiment of a shared vision and seamlessly blends both artistically and functionally. The multichrome color nuances of the collection, which change depending on the angle of ambient light, make the products unique. They are hand-painted in a studio specialized in luxury cars. The ironing board cover, inspired by ‘Fluid Art‘ design, is also hand-stitched in Italy.
As an exclusive addition to the collection, each product is accompanied by a heart-shaped Swarovski crystal jewel crafted from upcycled materials, symbolizing the connection between the two Swiss brands. Kévin Germanier drew his inspiration from the memory of the very first Laurastar product, the iconic ‘Asse di Cuore,’ used by his mother to create the heart symbol of the collaboration.
I am in love with the Laurastar Lift Germanier
The capsule collection features cutting-edge technology, specially developed by Swiss engineers at Laurastar. It includes two unique models carefully assembled by hand of which 90% are from upcycled parts. These products are an ironing system (Laurastar Smart Germanier), a steam generator (Laurastar Lift Germanier), and also available is a unique-designed cover (Universalcover Germanier) that fits most ironing boards on the market.
The collection is now available on laurastar.com and in selective department stores across the world.
A PRODIGIOUS TALENT IN COUTURE
Hailing from Valais, Kévin Germanier is now an iconic figure in both the Swiss and international fashion scenes. His journey has always diverged from conventions. From the outset, the designer disrupted the norms of the fashion industry. He positioned himself as a pioneer of upcycling, breathing new life into materials and fabrics.
Today, he creates dazzling collections and sets new standards in couture through his ethical and daring approach.
LAURASTAR AND SUSTAINABILITY
Since its creation, Laurastar has dedicated itself to innovation and excellence in the pursuit of beauty and durability. With its certified 10-year repair warranty ensuring the longevity of all its products, and its exclusive 100% natural Dry Microfine Steam (DMS) technology that restores the original beauty of fabrics, Laurastar extends the lifespan of your clothes. As a result, Laurastar is committed to a more sustainable fashion alongside brands and designers.
Still family owned: Michael Monney and his sister Julie manage the family business today.
ABOUT THE LAURASTAR GROUP
For the past 40 years, Laurastar has been relentless in its pursuit of innovation, developing products centered around the use of its exceptional steam. The Swiss group’s expertise in this field now extends from ironing and fabric care to hygienic steam systems aimed at protecting users and their loved ones. Its headquarters are located in Switzerland, and with its subsidiaries in Germany, France, Belgium, the Netherlands, and Hungary, it employs approximately 250 employees.
I had a fantastic time in Paris with Laurastar and Germanier and cannot wait to show you the photos of the runway show. Stay tuned!
LoL, Sandra
Photos: Courtesy of Laurastar / Germanier and © Sandra Bauknecht / Nadia Krawiecka
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