Sandra‘s Closet

Jeremy Scott for Longchamp, editions 2006 – 2016

In 2006, the very classic House of Longchamp teamed up with fashion’s favourite enfant terrible, Jeremy Scott, much to everyone’s shock and surprise. Contrary to what people expected, the pairing of traditional French with American pop was perfect, with Jeremy Scott revolutionizing the brand’s iconic Le Pliage bag each season, ever since.

The «Long Distance Call» bag by Jeremy Scott for Longchamp, 2016

This year’s edition, the «Long Distance Call» bag is inspired by a trip to space, in the depths of a mysterious universe where stars, planets and pink phones perfectly align. The 80s-style graphic print adds a vintage touch. Are you ready to embark on this new adventure?

Get your ticket for the “Jeremy Scott for Longchamp” galaxy exclusively at Colette now and in Longchamp points of sale later from June 2016.

LoL, Sandra

Photos: Courtesy of Longchamp

Alexa Chung stars in Longchamp’s F/W 2014 advertising campaign for a second successive season sporting the new Le Pliage Héritage bag, the epitome of the brand’s leather savoir-faire, whose striking trapezoidal shape was inspired by the iconic Le Pliage, which celebrating its 20th anniversary this year.

In a nod to heritage and tradition, the campaign was shot by Max Vadukul in the privately owned Château des Ormes, a jewel of French 18th century architecture on the banks of the River Vienne near Tours. I am convinced that the new addition to the Longchamp family will surely be a bestseller…

LoL, Sandra

Photos: Courtesy of Longchamp

The most exciting part of my trip to Paris was the launch event for the “Mary Katrantzou for Longchamp” collection at the famous concept store Colette. As you know, I am a huge fan of Mary and her designs. Her talent is truly outstanding and I was so happy to see her again. (For a previous post, please click here.)

Below you see the text from the official press release. Can you imagine how honoured I felt to be mentioned in the same breath with Emmanuelle Alt,  Suzy Menkes or Glenda Bailey.

Please enjoy the photos of the evening and have a look at those beautifully printed bags:

For this occasion, the facade of the famous colette concept store was spectacularly covered with one of the exclusive prints from the “Mary Katrantzou for Longchamp” collection. It will stay like this one week.

Sweet Mary Katrantzou with me wearing (of course!) Mary Katrantzou

A unique “Mary Katrantzou for Longchamp” Le Pliage bag, 1 meter high and 2,5 meter large, was exposed in the interior courtyard.

The bags on display.

Love this tote bag with the poetic digital “Lanterne” print, €320.

The “Aquarium” print on the tote bag , €350, is awesome. The little pouch, € 55, to the right is already in my closet as each guest got it as a gift. Thank you so much!

The bottles of champagne served were all printed with the colours of Mary’s inspirational theme “When East meets West” for this new collection.

Some pieces of Mary’s must-have S/S 2012 collection were already on display. I am crazy for those dresses! Flower prints and underwater world inspired themes are huge fashion trends for the season.

Mary’s ultimate accolade: Fashion’s most powerful ladies all came to see her designs.

Suzy Menkes, Mary Katrantzou and Sophie Delafontaine, Artistic Director of the Longchamp House

Jean Cassegrain, Owner of Longchamp with Glenda Bailey, editor-in-chief of Harper’s Bazaar US and Mary Katrantzou.

Mary, you can be so proud of yourself!

LoL, Sandra

Photos: Courtesy of Longchamp and © Sandra Bauknecht