Joyfully embrace vibrant color with OPI’s Power of Hue Collection for Summer 2022! Featuring 12 limited edition shimmer shades in three different formulas, Power of Hue includes a palette of mood boosting, warm colors to activate and energize the mind and body, balanced by cooler, more therapeutic soothing hues.
Bold, bright pops of fuchsia, electric turquoise, and violet uplift spirits while candy-colored pink, lilac, and sky blue evoke euphoric feelings akin to a sugar rush. Versatile, adaptable rich rose and neutral shimmering hues balance feel-good shades of citrusy orange, vivid yellow, lime green, and hot pink that will animate any look.
«The global crisis that has overwhelmed our lives for the past two years gives way to a color direction that’s alive with energy,» remarks OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. «Invigorating aesthetics, therapeutic textures, and vibrating color combinations are at the heart of Summer 2022’s color story. This collection’s hyper-colored shades bring a sense of euphoria and escapism with mood-boosting effects.»
Sun-rise Up
Lead the way in this shimmery coral pink.
Sugar Crush It
Make cotton candy waves in this soft pink shimmer.
Exercise Your Brights
An electric hot pink that will crank up your volume.
Pink Big
Do BIG things in this shimmery fuschia.
Go to Grape Lengths
A daring shimmery purple that stops at nothing.
Don’t Wait. Create.
Make things happen in this bright shimmery lilac.
Sky True to Yourself
Beam your true colors in this shimmery sky blue.
Feel Bluetiful
An electric sparkly blue that will put you on cloud fine.
Make Rainbows
An iridescent lime green that spreads major joy.
Bee Unapologetic
Dare to be different in this vivid shimmery yellow.
Mango for It
A zesty orange shimmer that doesn’t hold back.
The Future is You
Take on the world in this shimmery golden tan.
Infinite Shine (CHF 24.90) offers a high-shine finish and traditional lacquer application, Nail Lacquer (CHF 19.90) features a highly-pigmented, rich formula for even application without streaking, while applications with GelColor, available at OPI professional service partners, provide a salon-perfect finish with up to three-week wear.
In addition to this vibrant collection, OPI is partnering with and donating $25k to the Trevor Project whose mission is to provide LGBTQ youth with free, 24/7 crisis counseling. Together, the goal is to support and amplify the voices of the LGBTQIA+ community and help build a more colorful future.
The launch date in Switzerland will be the 16th of May.
Be Bold. Be Colorful. Be Hue.
LoL, Sandra
Photos: © OPI #OPIPowerOfHue
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