Sandra‘s Closet

During Paris Haute Couture fashion week, a superlative event took place at the Casino de Paris – the ‘WÔW’ party, nicknamed after Lancôme’s signature letter – to celebrate the 80th anniversary of the brand, founded by entrepreneur Armand Petitjean in 1935.

Celebrating the House’s continually unique take on French beauty, guests enjoyed a surrealistic photocall where they were invited to strike a pose amongst giant cut outs of the brands iconic products and symbols, to the poetic fresh rose arch that served as an entrance to the theatre and a playful exhibition of carefully conserved objects from its patrimony: everything stated loud and clearly that “La vie est belle en Lancôme”, life is beautiful with Lancôme.

Celebrating 80 years of Lancôme is also celebrating femininity the Lancôme way. This could not have been achieved without the women who today embody the brand: Julia Roberts, Penélope Cruz, Kate Winslet, Lupita Nyong’o, Lily Collins, Alma Jodorowsky and Daria Werbowy were all on stage together for the first time ever, to wish a happy anniversary to Lancôme. Isabella Rossellini, who graced the brand with her charm and beauty for so many years, was the master of ceremony.

Among the highlights of the party, which gathered more the 1200 guests from the beauty, fashion, film and art world, was ultimate showgirl Kylie Minogue’s private concert of some of her most danced to songs, followed by French DJ Kiddy Smile who played late into the night.

Elettra Wiedemann, daughter of Isabella Rosselini,…

…Singer John Legend («All of me») and…

…Lisa Eldridge, recently appointed Creative Director of Lancôme Make up, were also in attendance.

Lancôme Power: Natacha Klein, Vincent Mottier, Margherita Masiello and Claire Jamet

With Margherita Masiello, PR Manager Switzerland Lancôme

The party is only one of the highlights of a celebration that started last January with the release of ‘Editions du Regard’ a book celebrating the brand’s heritage. This was followed by the launch of the first web only limited edition Lancôme products – three shades of the legendary L’Absolu Rouge, and a participative digital platform designed as a tribute to Lancôme’s customers “You are Lancôme”. Five participants who entered this creative ‘selfie’ contest won a ticket to the WÔW party.

The celebration will reach its climax in December with the launch of two extremely limited editions: the re-edition of Les Jumelés, a jewel lipstick case form Lancôme’s patrimony, and a very special version of the new La Vie est Belle l’Extrait created with France’s oldest high jeweller, Mellerio dit Mellers. Stay tuned!

LoL, Sandra

Photos: © Stéphane Fougère for Lancôme, © Sandra Bauknecht

Two weeks ago, I flew to London to attend the 4th annual Rodial Beautiful Awards held at the trendy St. Martin’s Lane hotel. I was invited by Marionnaud which carry the brand exclusively in Switzerland.

It was such a star-studded night. On the red carpet arrived some fab celebrities including Sadie Frost, Savannah Miller, Amber Le Bon and Melissa Odabash, all of which are embodying the awards’ philosophy in perfection to celebrate women of beauty, style and elegance.

Rodial had put together a truly impressive judging panel, including Mary Katrantzou, Stephen Webster and Jade Jagger. Among the winners were Rita Ora for “Most Edgy Look” and Camilla Babbington for “Freshest Face”.

Me with the lovely Isolde Burtscher (Marionnaud Switzerland)

On display was the latest Rodial launch BEE VENOM that will hit the shelves later this spring in Switzerland. I was lucky to test it already and can only recommend this new anti-aging range. 
A donation will be made from its proceeds to Children on the Edge, a charity dedicated to children in need.

Top Secret! The new must-have range exclusive to men has been revealed during the event with a hilarious video showing the team looking for the perfect Nip+Man! It is said to provide targeted solutions to everyday skin and body concerns, such as tired skin, sore muscles, or abs in need of a lift! Hitting the stores in May 2013.

Fashion designer Julien Macdonald was the host and the birthday boy of the night. He did such a fabulous job, being very funny and entertaining. Later, we were all toasting to him with the yummy gin-litchi cocktails served at the event…

Let me share with you some impressions of the awards ceremony:

Fashion designer Ben de Lisi

Savannah Miller, sister of Sienna Miller, handed the award in the category “Best Beauty Pages Long Lead” to Marie Claire magazine. Being a former fashion editor for German Marie Claire magazine, I couldn’t have been happier.

Maria Hatzistefanis, founder of Rodial, with the winner in the category “Best Make-up Artist” Lisa Eldridge to her left.

Swimwear designer and former model Melissa Odabash to the right with Amber Le Bon, daughter of Duran Duran lead singer Simon Le Bon and Yasmin Le Bon, who accepted the award in the category “Classic Glamour” for her mum.

Two who like each other: Sadie Frost and hairdressing royalty James Brown, who both honoured Kate Moss with the “Special Rodial Beautiful Award”.

The amazing evening ended in true style with a DJ set from the cute Amber le Bon. I had so much fun and after having met the wonderful Rodial team, I am even more in love with the brand! Stay tuned for the outfit post coming up soon…

LoL, Sandra

Photos: © Sandra Bauknecht