One week ago, I posted whom I would love to see at Loewe after Jonathan Anderson’s exit had been announced and yesterday the Spanish House fulfilled my prediction: Jack McCollough and Lazaro Hernandez, the duo behind Proenza Schouler, will be taking over as the brand’s new creative directors starting April 7, 2025. They’re stepping in after Jonathan Anderson, who spent 11 years transforming Loewe into a globally respected fashion house with over $1.5 billion in annual revenue.
Their work has been instrumental in shaping modern fashion, with a design practice rooted in a rigorous exploration of craft filtered through an artistic sensibility, which has not only evolved the industry’s landscape but aligns with the values that underscore Loewe’s 179-year heritage. This move is also part of a bigger shake-up by Loewe’s parent company, LVMH, as they fine-tune leadership across several luxury labels.
It’s a pretty big shift, and I am curious and excited to see how their American fashion background will influence Loewe’s next chapter.
LoL, Sandra
Photos: Courtesy of Loewe and © Sandra Bauknecht
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