Sandra‘s Closet

Here is an exclusive preview that I am so excited to share with you. On Thursday, the third issue of L’OFFICIEL Switzerland with a focus on beauty and summer fashion will hit the newsstands. The cover story with Dita von Teese is a 14-page elaborate spread shot by Ali Mahdavi that showcases some iconic fragrances with an incredible mise-en-scène, courtesy of Vincent Darré. The images are complemented by an interview by Ali and his famous muse.

Isn’t this foil effect just stunning?! I hope that you will love this edition as much as I do… and don’t forget to like our Facebook page.

LoL, Sandra

Oh Wow! The second issue of L’Officiel Switzerland is out and I couldn’t be any prouder. Dedicated to jewelry, we have some fun stories, great designers and the season’s must-have pieces for you. Here is a sneak preview of your weekend read:

Be sure to read all about designer Suzanne Syz and her amazing jewelry pieces Made in Switzerland!

I love this editorial we shot in Miami with photographer Marco Trunz and stylist Hannah Godde.

Ready to dream? Enjoy this stunning Haute Couture fashion spread that features the most luxurious gowns.

Lanvin celebrates 125 years of style, elegance and glamour. We give you an interesting insight.

Don’t forget to like our Facebook page for some behind the scene pictures and sneak previews. Share it! Dive into it! Have fun with it! In the meantime, we are finishing issue the third issue…

LoL, Sandra

Photos: Via L’Officiel Switzerland, © Sandra Bauknecht

Are you still looking for a lovely Easter surprise? Why not giving a subscription to L’Officiel Switzerland to your mum, a friend or just to yourself?

Great news for my Swiss based Sandra’s Closet readers, you get a special promo code and pay for 10 issues only CHF 84.00 (instead of CHF 96.00).

HOW IT WORKS:
1. For the German edition, visit www.lofficiel.ch/subscription and for the French edition, visit  www.lofficiel.ch/subscription/fr.
2. Fill in the form.
3. Very important! In oder to get your special discount, you have to enter the promo code SC2014 at checkout.
4. Submit.

The offer is valid until April 30, 2014.

Being the editor-in-chief of L’Officiel Switzerland has taken me on a wonderful journey that started with an amazing cover and fashion shoot in Paris. I am extremely proud of it and I would like to thank my wonderful dedicated team. Renowned photographer Marco Grob shot Swiss supermodel Patricia Schmid for our first issue. I did the styling and the three of us, being all aquarius, were a trio infernal! It is just a blessing to work with such highly professional people.

The first day, we photographed inside the gorgeous George V Hotel where my suite was transformed into a photo and hair & make-up studio.

The minute we started photographing this look, I knew this will be my cover!

Physical play for the best result possible!

Sometimes, you have to jump in yourself…

The second day, we shot on location. Poor Patricia, it was freezing cold even though the sun was shining. But what could she do… cropped tops are a must this summer.

Fighting the cold with quick stops in the car…

… and a hot foot bath in the end of the day!

All this work, blood, sweat and tears wouldn’t mean anything without you, my dear readers. Therefore I hope that you will support me as much for L’Officiel as you did for Sandra’s Closet.

Get your special subscription and enjoy the beauty of a print magazine while being up-to-date with daily news on Sandra’s Closet where I will also share behind the scenes shots of great stories that you have seen in L’Officiel Switzerland.

LoL, Sandra

Cover photo: © Marco Grob – Behind the scenes: © Sandra Bauknecht

Last Thursday, the launch party for L’Officiel Switzerland took place in Zurich at Kaufleuten. With a stunning atmosphere, reminiscent of 1920s Paris, where it all began over 90 years ago, the fashionable crowd partied until late. Enjoy some impressions of the night and for my outfit post please click here.

Swiss beauties: Sarina Arnold, Ronja Furrer and Fiona Hefti.

Trio infernal: Photographer Marco Grob, cover girl Patricia Schmid, and my humble self. We shot the first cover and fashion editorial for L’Officiel in Paris together.

L’Officiel is still family owned and I was thrilled to have Marie-José Susskind-Jalou and Benjamin Eymère with us at the launch party in Zurich. Mother and son, President and CEO of this legendary family business that started in 1921 and brings together the very best of French heritage in style, fashion and joie de vivre. To the right: Deputy CEO at L’Officiel Magazine Nicolas Reynaud.

Marie-José Susskind-Jalou framed by Albert Kriemler, Creative Director Akris and me.

CEO IWC Georges Kern with his lovely wife Monika.

Getting excited for my speech!

Looking gorgeous in Dolce & Gabbana Alina Kaltsidou-Poprawski with her husband Patrick.

They came especially for the party from Geneva: Julia Pleynes and Mathieu Arsac.

Clifford Lilley and Swiss male model Fabian Pfenninger.

The lovely Piaget ladies with whom I had just been in Los Angeles one week before: Mousse Jacquier, Nunzia Marsella and Nicole Suess.

Beauty power reunited. The teams from Kanebo Sensai, Dior, L’Oréal Luxe and Marionnaud know how to party.

Special performance by Nicola Hunt from London.

Dancing all night to the tunes of DJ Roger Taylor (Duran Duran) who had flown in from London.

The party was amazing and I am very happy with the first edition of L’Officiel Switzerland that is out now. A huge thank you to my dedicated team that made it all happen! You guys rock!

LoL, Sandra

Photos: © David Biedert and © Sandra Bauknecht

Today is a very special day for me. My baby is born. The first edition of L’Officiel Switzerland is hitting the shelves. Last night, we celebrated the launch with a wild party. The photos will be coming up shortly. I still need to recover from yesterday…

I am so happy with the outcome and hope that you will like it, too. On the cover is the gorgeous Patricia Schmid dressed in Chanel photographed by Marco Grob.

Here you can see us three during yesterday’s press conference at the Park Hyatt Zurich.

I was thrilled to welcome also the President of Les Editions Jalou Marie-José Susskind-Jalou, her son Benjamin Eymère, who is the CEO of the company, as well as Deputy CEO at L’Officiel Magazine Nicolas Reynaud who had flown in to celebrate the launch with us. Les Editions Jalou is a legendary French family business since 1921 and I am proud to be part of the family now.

Let me know how you like Switzerland’ s first international title!

LoL, Sandra

Photos: © David Biedert © Sandra Bauknecht

Yesterday, four years ago, the probably biggest adventure of my life has started, I published my first post and Sandra’s Closet was born. I am so grateful for all the amazing things that have happened since then. My blog has taken me on such a beautiful adventure and I would like to thank you all for following me and supporting my work. Without you, the success wouldn’t have been possible.

As you know, I have taken another challenge that I am very happy about. I am the editor-in-chief of L’Officiel Switzerland and really enjoy working along my great team. Therefore, I am having another exciting year in front of me and you will get – of course – the essence of it through Sandra’s Closet.

If you get a chance, check out my new photo section where I uploaded some of the celebrities I have met during the last four years… and can you imagine that this is the 2040th post I have published?!

A huge thank you to Martina Bortalani for the portrait in today’s Sonntagszeitung!

LoL, Sandra

Photos: © Sandra Bauknecht, Sonntagszeitung: © Esther Michel

Today, I have some amazing news to share for my Swiss readers. French high-end fashion and luxury lifestyle magazine L’OFFICIEL will launch a national Swiss edition in two separate issues in German and French with the first edition hitting the shelves in March 2014.

Launched in France almost a century ago and owned by Paris-based LES EDITIONS JALOU, the French title is now published in 30 different countries worldwide. Announcing this partnership, Chief Executive Officer of LES EDITIONS JALOU Benjamin Eymère explained, “Despite the market’s multilingual nature, it is a united country, with its very own identity, its own culture and taste. We intend to present content to Swiss readers that is unique in style, but in tune with the greater international scope and our very distinctive touch of French “je ne sais quois”, and we look forward to working with Swiss readers to cater to their individual style ambitions.”

Stefan Hottinger-Behmer (see photo), Publisher of the newly formed Blond Publishing Group in Zurich, commented, “L’OFFICIEL is one of the most respected fashion titles in the world. We are honored to be the new publisher of its Swiss edition and thrilled to introduce such a highquality title to this market. As one of the world’s top five countries in terms of per capita income, it is curious to observe the absence of internationally renowned titles on the Swiss media landscape.”

Eymère adds, “Switzerland is one of the most dynamic luxury markets in the world, and we have been surprised for a while, by the fact that no other international fashion media brand currently publishes there and the market is therefore only serviced by neighbouring French, German or Italian high fashion magazines.”

L’OFFICIEL Schweiz/Suisse will launch in March 2014 with 6 issues in the first year and 10 regular issues from 2015 onwards. 2014 also sees the introduction of the first two supplements, L’OFFICIEL Hommes (September) and L’OFFICIEL Voyage (October). Further supplements to be launched in 2015 include L’OFFICIEL Watch & Jewellery, L’OFFICIEL Art and L’OFFICIEL Beauty.

Personally speaking, I think that Switzerland is absolutely ready for such an international title and I couldn’t be more excited about it!

LoL, Sandra

Photos: Courtesy of L’Officiel