In 2016, Louis Vuitton ventured into new creative territory: perfume (for the previous post, click here please). Seven singular fragrance trails came into being. Seven compositions conceived like so many invitations on a journey. Seven concentrates brimming with emotion, composed in Grasse at Les Fontaines Parfumées, the creative atelier of Jacques Cavallier Belletrud, Louis Vuitton Master Perfumer.
Today, this collection of exquisite perfumes welcomes a new unprecedented creation. Composed by Jacques Cavallier Belletrud, this fragrance radiates luminous optimism. The name of this new olfactory celebration: Le Jour Se Lève, which means literally «the day begins itself». So this what a brand new day smells like… The notes for the fruity floral include mandarin, blackcurrant, jasmine, magnolia, osmanthus and musks.
Louis Vuitton Le Jour Se Lève will be available from March 2018 in 100 and 200 ml Eau de Parfum, and in a set of travel sprays (four x 7.5 ml).
LoL, Sandra
Photos: Courtesy of Louis Vuitton
