Louis Vuitton S/S 2012 Ad Campaign

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Here is your sneak preview of the Louis Vuitton advertising campaign for S/S 2012 that captures the essence of this amazing collection perfectly and that is definitely among my favourites. It was shot by Steven Meisel who did also the Prada S/S 2012 campaign.

“The spirit of our S/S 2012 collection is reflected beautifully in this new ad campaign,” says Louis Vuitton Artistic Director Marc Jacobs. “All the tone and texture of the collection – the lightness, the prettiness, the broderie anglaise, the millefeuille layers of organza – are recreated in these wonderful images by Steven Meisel. It is all very soft and very sweet, yet at the same time very bold and very graphic.”

In an intriguing echo of the previous season, the Louis Vuitton S/S 2012 advertising campaign once again takes up the narrative of the fashion show, continuing it from the point where the woman steps daintily off the pure white fairground carrousel and into the pastel pink paradise of a nearby ice cream parlor.

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Up-and-coming models Daria Strokous and Kati Nescher are the lucky pair chosen to sample the parlor’s assorted delights while wearing some of the season’s standout looks, including romantic broderie anglaise dresses, ladylike shifts embellished with strass, studs and 3D flowers, and sorbetcoloured suits with white lace collars. Accessories, too, feature prominently in the nine visuals, foremost among them the Lockit bag in sheer nylon voile that opened the runway show, the Speedy in powdered, whitewashed crocodile, and the pointed-toe mules in pastel shades with metal toe caps, dainty laces or rows of tiny buttons.

“The whole ambiance is very pretty, very special and very magical,” says Marc Jacobs, “and I’m sure it will look just delicious and fresh come the spring.”

The Louis Vuitton S/S 2012 advertising campaign will break in the February 2012 issues of magazines worldwide.

LoL, Sandra

DEI 220x285 F-SQUA1 INTL_APhotos: Courtesy of Louis Vuitton

Weltwoche Style Edition 06-2011

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For my Swiss and German based readers: The sixth 2011 Weltwoche Style Edition is available now featuring my holidays must-haves, a gift guide for men and my absolute favourites like the Lady Excalibur watch by Roger Dubuis and the mask necklace by Louis Vuitton.
Have a good Sunday read!

LoL, Sandra

My Look: Emerald Delight

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This was my look for the Mercedes Benz Fashion Show last Friday in Zurich: Velvet blazer, stretch-velvet skinny pants, fur stole, ruffled silk-jacquard pussybow blouse and python platform pumps, all by Gucci, vintage quilted leather bag with python trimming by Marc Jacobs and earrings by Louis Vuitton.

Hope that you will like this tone-on-tone 70’s-inspired outfit!

LoL, Sandra

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Photos: © Sandra Bauknecht

Style Portrait in Bolero Magazine

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I am so excited. The new Bolero magazine is available now (unfortunately only for my Swiss readers) featuring a style portrait of me. Fashion director Sara Allerstorfer and photographer Gian Marco Castelberg were so lovely to work with. Below you can see some behind-the-scene shots taken by my daughter. You might recognize some pieces from previous posts! Have fun!

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Outfit: Caramolengo Dress by Mary Katrantzou, oversized clutch bag by Miu Miu, ring by Chanel and cuff by Stella McCartney.

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Outfit: Lace-insert dress by Antonio Berardi, patchwork coat and bag by Louis Vuitton, floppy hat by H&M.

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A close-up of my personalised “Sac Louis” by Louis Vuitton.

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Sara, Gian Marco and me in an overall by Stella McCartney checking the photos.

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My beloved Chanel collection including very special pieces.

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Outfit: Dress by Gucci, shoes by Yves Saint Laurent, clutch by Matthew Williamson, earrings by Chanel, ring by Dior Haute Joaillerie and watch by Roger Dubuis.

LoL, Sandra

Photos: A.Bauknecht, © Sandra Bauknecht

Greetings from Frankfurt

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A big hello from my hometown Frankfurt/Main in Germany where I am at the moment. Here you see me in front of the Alte Oper.

My look: Patchwork coat and earrings by Louis Vuitton, black and white dress by Dolce & Gabbana, grey cardigan by Stella McCartney, blue scarf by Gucci, Boston bag by Céline and booties by Miu Miu.

On my nails: 607 Blue Denim by Christian Dior.

Have a lovely Sunday!

LoL, Sandra

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IMG_2352Photos: © Sandra Bauknecht

My Look for a Short Trip to Monte Carlo

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I spent the last two days in Monaco where I was invited to an amazing event by Roger Dubuis.
Here you see my travel look:

Bag, scarf and graffiti sneakers (all three from the Stephen Sprouse Tribute Collection) and top with lace border by Louis Vuitton, cardigan by DKNY, jacket by Stella McCartney, jeans by Chloé, sunglasses by Chanel and watch by Roger Dubuis.

I stayed at the beautiful Hotel de Paris which is one of my favourites. Please enjoy my impressions below and stay tuned for the photos of the gala event.

LoL, Sandra

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IMG_1931Photos: © Sandra Bauknecht

Fall Crush: Pucci Goes Wies’n

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Last June when I told you all about the F/W 2011 Emilio Pucci collection, I promised that you will see me in those pieces. Here you go, Pucci goes Wies’n! Last week, I was invited to an Oktoberfest party and this was my look.:

High waisted suede skirt iconand wool and cashmere-blend intarsia sweater, both by Emilio Pucci, Palais pumps by Yves Saint Laurent, choker by Dolce & Gabbana and clutch by Louis Vuitton.

LoL, Sandra

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My Look Yesterday: Casual in Milan

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The last two days I spent in Milan for a very nice event with Officine Panerai you will soon get to know all about it. Yesterday I wore this casual outfit for a little shopping spree.

My look: Sequined knit dress by Stella McCartney, leather coat and scarf by Gucci, leggings by H&M, suede boots by Louis Vuitton and bag by Tom Ford.

LoL, Sandra

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Louis Vuitton S/S 2012: Carrousel of Pastels

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Most of you know that I am a Louis Vuitton aficionado. Therefore I am always looking forward to the LV show that with its beautiful stunning decor surprises each season. Yesterday, it was a gigantic carrousel with models riding on it in pastel-coloured clothes, leaving quite another impression after Marc’s fetish-like creations for F/W 2011.

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The S/S 2012 collection is sweet, full of rich details and materials, from matte crocodile jackets, coats and skirts to laser-cut tops and 3-D floral embellishments and plastic paillettes. I am completely taken by the tweed fabrics that are adorned with marabou feathers. The craftmanship that went into this collection is truly outstanding.

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The last look was presented by Kate Moss, same as last season. But instead having her smoke on the runway in hot pants, she appeared in a light white floral dress like an innocent bride. I was wondering if she might be pregnant. Rumours are going around those days, same as the fashion crowd is wondering if Marc Jacobs will leave for Dior. The Louis Vuitton S/S 2012 collection looked like a slight approach. Let’s see in which direction fashion’s merry-go-round will be turning…

Below you can see some photos of the front row action!

LoL, Sandra

LV123Caroline Sieber, Claire Courtin Clarins, Antoine Arnault, Virginie Courtin Clarins

LV124Dasha Zhukova, Julia Restoin-Roitfeld, Carine Roitfeld, Marie-Amélie Sauvé, Rachel Zoe, Nicole Richie, Joel Madden, Peter Marino

LV105Natalia Vodianova, Uma Thurman

LV106Best friends: Marc Jacobs and Kate Moss

LV112Alexa Chung in a Louis Vuitton dress from the F/W 2011 collection.

Louis Vuitton – The Art of Fashion

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Last week in Milan, there was quite a party stress going on.
Across from the Gucci party on Via Montenapoleone, Louis Vuitton celebrated the re-opening of their shop on the famous street, followed by a dinner and later a party with cocktails and music to toast the exhibition “The Art of Fashion” curated by Katie Grand which is on show at La Triennale di Milano until October 9th, 2011.

57679366The interior of the Louis Vuitton Via Montenapoleone store.

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The GuestsLots of celebrities were there.

IsabeliBeautiful Isabeli Fontana (right) in a sequined dress from the Louis Vuitton Pre-fall 2011 collection.

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Anna LV Anna dello Russo in a head-to-toe look from the Louis Vuitton F/W 2011 runway

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Enjoy those photos from the exhibition:

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57662544Photos: Courtesy of Louis Vuitton, © Sandra Bauknecht

LoL, Sandra