There are fashion collaborations and there are major fashion collaborations. Louis Vuitton & Yayoi Kusama‘s 2023 partnership is very much of the latter, encompassing both the universes of women and men through ready-to-wear, bags, shoes, accessories, luggage and trunks and fragrances, these wide-ranging and intricate collections appear in two parts, with distinct thematic directions reflecting Yayoi Kusama’s motifs and motivations.
Cruise 2023 Show
Yayoi Kusama has partnered with Louis Vuitton two times now. Kusama, who’s consistently produced variations of her signature polka dot art since the 1970s, is one of the world’s most famous artists thanks to the enduring popularity of her Instagram-friendly Infinity Rooms and instantly-recognizable polka-dotted pumpkins.
The last time that Louis Vuitton met the magic of Yayoi Kusama was in 2012. Yet this relationship never ended – ten years after, it evolved, and expanded with conversations continued and extended.
For collectors and Kusama fans alike, Louis Vuitton’s capsule offers once more a rare opportunity to get luxury goods laden with the artist’s touch. There is the appeal of the artisanal process applied to certain items — Louis Vuitton’s craftspeople developed a special technique to make some of the 3D paint daubs look «wet,» as if they’d just been painted by Kusama’s hand — and that this is the first time that Kusama’s art has been applied to LV menswear.
Kusama’s touch even extends to a special edition of three perfumes, complete with matching monogrammed canvas case.
Drop 1 will launch on 1st of January 2023 in China and Japan, followed by the rest of the world on 6th of January 2023.
Drop 2 will be available in Louis Vuitton stores starting 31st March 2023.
Louis Vuitton x Yayoi Kusama’s collaboration will be celebrated within a fully immersive visual landscape, ranging from window displays, to Pop-ups, to anamorphic billboards, alongside AR experiences, an XR game and a dedicated advertising campaign.
LoL, Sandra
Photos: © Louis Vuitton
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