Let me introduce you to LUISAVIAROMA.COM
‘s charity project “PUG DOGS FOR HAPPY KIDS” an exclusive one of a kind edition of 20 pug dogs, produced by Steiff, the German leader in the production of handmade plush toys & collectables.
Each piece is customized by a selection of the most prominent international fashion designers.
All proceeds generated from the sales will be donated to UNICEF to support disadvantaged children.
For the 4th Edition of Firenze4Ever Luisa Via Roma has asked each fashion blogger to “Adopt a Pug” for UNICEF. It was pretty tough to decide which one to take as designers such as Balmain, Emilio Pucci, Giambattista Valli, Mary Katrantzou & many more have come up with some pretty amazing pieces.
Curious which one I have chosen? Let me tell you that much: I was fighting with Bryan Boy over the Mary Katrantzou one and he was winning, haha. So I went for another one that I have truly fallen in love with. Stay tuned for the upcoming unique photo shoot with my little puppy.
The toys will be on display in store throughout the following Pitti week and will subsequently be available online.
LoL, Sandra
Photos: © Sandra Bauknecht
Greetings from LuisaViaRoma Firenze4Ever’s Pink Carpet party! As you can see, I am still so excited about my pink Céline python Box bag.
My look: Alfonsa stretch-twill and tulle all-in-one 
by Stella McCartney, studded suede platform sandals by Yves Saint Laurent, pink Box bag by Céline
LoL, Sandra
From left to right: Kelly from Bagsnob, me, Zarko from Design Scene, “Rihanna”, Hilary and Sian from Lyst.
Photos: © Sandra Bauknecht
Luisa Via Roma’s Firenze4Ever is just amazing. After having been invited for the third time, it feels like visiting old friends. Last night we had dinner at the church Chiesa di Santo Stefano al Ponte which is deconsecrated to make something like this possible. What an atmosphere! A gigantic festive table was waiting with thousands of candles lightening the inside of the church. Please enjoy my photos of last night and all those familiar faces!
Wonderful Laudomia Pucci with me. Remember my interview that I did with her at the last Firenze4Ever. If not, please click here.
From left to right: Andy from Style Scrapbook, shoe designer Diego Dolcini, Laudomia Pucci, Chiara from The Blonde Salad and me
From left to right: Famous Bryan Boy (love him), me, Rumy from Fashiontoast and Tina from Bagsnob…
…looking so stylish in her striped woven dress by Thakoon.
My look: Panther-print dress and clutch by Givenchy, studded suede platform sandals
by Yves Saint Laurent, watch by Roger Dubuis and bangle by Stella McCartney.
LoL, Sandra
Photos: Sian Oflaherty, Sandra Bauknecht © Sandra Bauknecht
“For the 4th edition of Firenze4Ever, and the launch of the S/S 2012 collections, a PINK CARPET will welcome the most influential fashion and music bloggers from all corners of the world.”
Today, I am flying to Florence for the fourth edition of Luisa Via Roma’s Firenze4Ever. As you can imagine, I am so excited to be invited again…
Stay tuned for many posts on this exciting event.
LoL, Sandra
Luisa Via Roma is running an exciting competition: This is your chance to WIN A 30K SHOPPING SPREE
! To take part in this contest, simply click on the highlighted text or the ad below and create a total look using items from the website.
Publish your creation with a short description to explain the idea behind the look. The author of the look that receives the most votes from the public and the jury, will win a 30,000 Euro shopping spree with the exclusive opportunity to come to the latest edition of FIRENZE4EVER in January. This is a unique experience where the winner will take part in a “shop till you drop” session in Luisa Via Roma’s flagship store in the heart of Florence with one of the top fashion bloggers who will act as a personal shopper.
All entries must be received by the 7th of December (for further contest rules, please visit the Luisa Via Roma website). The winner will be announced in December. Firenze4Ever is to take place between the 5th and 8th January 2012. I will be there and would love to meet one of my readers! Good luck!
LoL, Sandra
Et voilà, here is my last look from LuisaViaRoma’s Firenze4Ever Total Styling Lab. “Beautiful Colours” is my favourite one. The hues are so amazing together and the lace insert dress by Antonio Berardi is definitely hot!
I love hats and this special edition by Borsalino & Delfina Delettrez is among my must-haves for F/W 2011 (it comes in many different colours).
Dress: ANTONIO BERARDI – Jacket: MULBERRY
– Shoes: CASADEI – Hat: BORSALINO & DELFINA DELETTREZ – Bag: MULBERRY – Scarf: SIMONETTA RAVIZZA – Watch: ROGER DUBUIS
Happy Shopping!
LoL, Sandra
Photos: Ilaria Gambri
Here it is look N°2 from LuisaViaRoma’s Firenze4Ever Total Styling Lab, so-called “Venus in Fur”. Some might not be so delighted about winter’s must-have, but fur was one of the trend materials on the runways. A fur vest is a great investment piece, very versatile to wear.
The `60s inspired dress by Giambattista Valli has a fun detail. The attached cape can be worn as a hood. I especially like the neon-coloured little waist band.
Céline’ s box bag has definitely become a classic. For this outfit, I chose the leopard print version which I find very chic. To shop the look, just click on the highlighted text:
Fur Vest: SIMONETTA RAVIZZA
– Dress: GIAMBATTISTA VALLI
– Bag: CELINE – Overknee Boots: CASADEI – Watch: ROGER DUBUIS
More from Florence to come…
LoL, Sandra
Photos: Ilaria Gambi
My dear readers, I still owe you all those photos from the LuisaViaRoma Firenze4Ever 3rd Edition Total Styling Lab with all the fab pieces from the upcoming F/W 2011 season.
Here is my first look I called „Feather Girl“ because of those amazing shoes, aren’t they divine? It is always a great investment to get a pair of statement shoes as they will make every outfit something special. The Bayswater Mulberry bag has also a beautiful feather print on the leather.
If you don’t have a vest yet, I truly recommend getting one, preferably with some fur embellishments. It is a must this winter!
And last but not least the jumpsuit is definitely back! I know that it can be quite unpractical, you know what I mean… but nevertheless it is such a stylish piece of clothes that you should absolutely consider.
For shopping, just click on the highlighted description below:
Jumpsuit: DSQUARED2 – Shoes: DIEGO DOLCINI – Bag: MULBERRY – Necklace: ISAJON – Vest: ALEXANDER MCQUEEN – Watch: ROGER DUBUIS
By the way, isn’t the location on the terrasse overlooking Florence and the Duomo just wonderful? Makes me dream of those wonderful days…
LoL, Sandra
Photos: Ilaria Gambi
Me with my bloggerdoll. La Bloggerdoll is designed and handmade from Paola Ferrai.
Meet the Bloggerdolls. Designer Paola Ferrai came up with the idea to create handmade dolls inspired by different bloggers.
The details are very cute. I am personally in love with those little fur boots. LuisaViaRoma is going to sell those cuties soon online and in their shop in Florence.
LoL, Sandra
Photos: © Sandra Bauknecht
Why have one celebration when you can have two? We had double the fun on 11 June when Mulberry marked their 40th birthday with the launch of a beautiful anniversary book, ‘Mulberry’, at Firenze4Ever.
And I might have been in beautiful Tuscany, but nothing gets in the way of Mulberry’s love for English tea. We were treated to a cup of tea or a glass of elderflower bubbly and cucumber or salmon and cream cheese sandwiches – crusts off, of course. Afternoon tea wouldn’t be complete without cake, so I practised my cake-decorating skills with Victoria sponge.
Among the guests was not only a giant inflatable gold Bayswater, but also Mulberry’s Creative Director Emma Hill who had especially flown in from London for the event.
Emma Hill, Mulberry’s Creative Director
Me in front of the giant Mulberry Bayswater
I was given a copy of the lavish book so that I could take time to browse through the pages of behind-the-scenes peeks at Mulberry through the years, largely photographed by Venetia Dearden.
This beautiful coffee table book took nearly 3 years to create and is a collection of 480 pages of exquisite, never-before-seen images. It will be available in Mulberry stores and from mulberry.com from 1st July 2011 for £55/ $90/ €65.
LoL, Sandra
Photos: © Sandra Bauknecht and © Mulberry
