Louis Vuitton – LV Trainer

For all who couldn’t get their hands on the Louis Vuitton x Nike Air Force 1 by Virgil Abloh sneakers, here might be another option from the French Maison: the new version of its iconic LV trainer that pushes the concept of sustainability even further, with its utterly graphic silhouette made of 90% recycled and bio-sourced materials. Available in three colour variations, the LV Trainer is adorned with the Maison’s signature Sustainable Development logo.

A newcomer to the Louis Vuitton collection and the embodiment of the Maison’s innovative spirit, this unprecedented model created by Virgil Abloh marks a new chapter in eco-design. Manufactured in the Louis Vuitton workshop in Fiesso d’Artico, Italy, using a highly complex process, the sneakers blend eco-design with fine craftsmanship, in accordance with the codes of circular creativity.

A true icon in the sportswear world, the LV Trainer is now breaking new records, without ever compromising Louis Vuitton’s standards for creativity and quality. The sole, a key component in terms of weight and comfort, is composed of an unparalleled 94% recycled polyurethane, with unchanged efficiency in terms of bounce, cushion and foot support – most notably thanks to the use of recycled cotton inner pads, and an insole made out of fully recycled polyurethane. As for the upper, it blends recycled polyester with a corn-based plastic material. The laces, made from used plastic, cross over the tongue, which is also recycled polyester, whereas the eyelets contain 91% regenerated polyurethane.

Available in sizes 4 to 15.5 (which means it is also available for women), this LV Trainer boasts the logo designed by Virgil Abloh. A visual example of Louis Vuitton’s upcycling philosophy, it has since become the symbol of the Maison’s commitment to sustainable development. The logo will be released in white with green accents from August, and then in red and black versions this September. The logo also features on the inside of the box, which is made out of entirely recycled and recyclable cardboard and which, thanks to an ingenious handle, turns into a bag – a strategy saving as much as 70% in materials to ensure the lowest environmental impact in terms of transportation and storage. Going even further, Louis Vuitton made the choice to use plant-based inks and to leave the inside of this unprecedented packaging in its original kraft.

Finally, a felt shoe bag in Tencel™ – renewable fibres from sustainably managed forests – acts as a layer of sustainable protection for the LV Trainer.

«Our committed journey» is Louis Vuitton’s sustainable development plan, in line with the LIFE360 (LVMH Initiatives For the Environment) programme. Through six lines of action, it aims to preserve natural resources (sustainable supply of materials, contribution to climate protection, circular approach of creativity) and to have a positive impact on society (diversity and inclusion, commitment to local communities, development of know-how).

Shopping with a good conscience!

LoL, Sandra

Photos: © Louis Vuitton
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Louis Vuitton Men: LV Trainers

First presented during Virgil Abloh’s debut S/S 2019 show for Louis Vuitton, this season the LV TRAINER inspires new style variations in keeping with its exacting standards: each pair requires at least seven hours of manufacturing.

Drawing inspiration from vintage basketball sneakers, held dear by Virgil Abloh, and set on a technical rubber sole injected with gel and encrusted with contrasting Monogram flowers, this new version will add a lively touch to all the memories summer 2021 has in store for you. The House’s identity stands out once again with the LV signature on the tongue and side and the #54 signature on the back, recalling 1854, the year Louis Vuitton was founded.

As always, the Monogram pattern is in the spotlight, whether reinvented on denim or embossed on grained calfskin, nubuck or smooth leather. But with its blend of materials and patterns, each LV Trainer boasts its own identity in a rainbow of vivid hues, symbolising all the colours of a summer under the sun of optimism, from dawn to sunset.

Burgundy lit up by sunny orange, blue enhanced with black accents, green contrasted with yellow details… The colours are galvanised on a grained and smooth leather design. The collection also showcases the essential white leather sneaker, adorned with the hand-written Louis Vuitton signature, and the denim canvas one, this time beige-tinted, alongside a reflective silver leather model.

This season, three versions in suede leather and denim take on neon pink and yellow shades, echoing the ready-to-wear line. One of them is entirely covered with pink rhinestones, to attract light and style at every step. While the white leather sneaker is bound to last, each colour and style variation will be subject to a limited drop launch.

Lastly, a pair of sandals, available in identical neon shades, adds the finishing touch to the collection. Fitted with the same sole as the sneaker, it is light and supple, the perfect variation of a model designed to be worn at any time of the day.

LoL, Sandra

Photos: © Louis Vuitton