Great news! Lanvin is collaborating with Ladureé and Alber Elbaz has art directed a special bubble gum-flavoured macaroon set. The designer stirs our imagination, arouses our fantasies and now, plays to our weakness for sweets.
It is this whimsical spirit that inspired the lovely faces of playful women on Ladurée boxes containing eight pink bubble gum-flavoured macaroons.
The delicacies will go on sale on Sept. 25 in France, in time for Paris Fashion Week’s. The U.K., U.S. and Japan will follow on Sept. 28.
Lanvin are not the first fashion house to team up with the famous French salon de thé – other designers to have collaborated include Matthew Williamson, Christian Louboutin, Sonia Rykiel and many others.
LoL, Sandra
Photos: Courtesy of Lanvin
Ladurée is worldwide known for their double-decker macaroons which come in various flavours and seasonal specials. Founded in Paris by Louis-Ernest Ladurée, in 1862, the famous luxury pastries shop and café is always worth a visit. Today, the brand can be found all over the world and has even opened its doors in Zurich last winter.
Even if you are not into caloric treats, you should pay the shop a visit. The interior itself is overly stunning and inspiring, definitely nothing for minimalists.
Remember my friend, I wrote about, that built her dream closet in the famous Ladurée green.
The Ladurée universe includes much more than sweets. They sell the most beautiful gifts you can imagine from scented candles to shower gel, from ruffled printed umbrellas to tea degustation sets. All gorgeously wrapped and packed in their signature boxes in pastel colours.
Many designers got together with the famous French patisserie for the best fashion/food collaborations ever. Names like Christian Lacroix, Christian Louboutin, Marni, which are making our hearts go all aflutter with their designs, have created adorable macarons gift sets.
In the end of October, John Galliano will be decorating his special edition for Ladurée: The rose-ginger macaroons.
While the sweets inside may not last long, the fashionable packaging will be worth keeping it forever.
LoL, Sandra
