Sandra‘s Closet

While being in NYC, I have discovered the new fragrance launch from niche line Bond No. 9:  MADISON AVENUE, that claims to be “the world’s first shopping scent“. It is named after New York’s most celebrated street of boutiques.

For night: Madison Soiree

Bond No. 9 is the famous New York-centric fragrance collection. For spring 2016, when we’ll all need a fresh new wardrobe, the brand is giving us the matching scent. The faithful clientele knows that Bond No. 9 already has a Madison Avenue namesake scent: sultry gardenia-jasmine laden Madison Soiree, one of my favorites, designed for evenings out. The new Madison Avenue, meanwhile, has strictly daytime intentions. It awakens the fashion gene; one spray, and you’ll be transported to style-shopping nirvana.

For daytime: the new Madison Avenue

FRESH CHYPRE
Top Notes: Apple, Bergamot and Blackberry
Middle Notes: Rose, Jasmine and Magnolia
Base Notes: Patchouli, Praline and Ambroxan

Eau de Parfum Spray 100ml (limited edition Swarovski bottle) – $ 375.00
Eau de Parfum Spray 100ml – $300.00, 50ml – $ 200.00
24/7 Body Silk 200ml – $135.00

In stores now. Bond No. 9 is available in Switzerland at Perfumery Osswald and Jelmoli among others.

LoL, Sandra

Photos: Courtesy of Bond No.9

Jo Malone, the famous fragrance designer and founder of JO LOVES, is based in London. Being inspired by her hopes and creative thoughts, the ingredients in life that she loves, it is pretty much obvious that her favorite place is the Big Apple.

Your favourite city?
Without a doubt my favourite city is NEW YORK CITY. I lived there for a year and it still feels like my second home. Whenever I’m there I feel totally relaxed and so inspired. I love every second of being in such a fun city.

Your favourite hotel?
I always stay in the same room at THE FOUR SEASONS. The service is outstanding and the staff are simply incredible. I also adore the white décor in the rooms because it reminds me of my home in London. I’ve got many happy memories attached to the hotel.
The Four Seasons, 99 E 52nd St, New York, NY 10022. +1 212-754-9494

Your favourite restaurant?
Whenever I arrive, I head straight to SERAFINA on Madison Avenue. It serves the best pizza made in huge wood fired ovens. Their SEARED SALMON OVER LENTILS is absolutely delicious and just thinking about it makes my toes curl!
Serafina, 1022 Madison Ave, Manhattan, +1 212-734-2676

Your favourite bar or nightclub?
I have two favourite bars. One is the BEMELMANS BAR AT THE CARLYLE which feels like a part of history gone by. It’s so glamorous and reminds me of that Gatsby Art Deco era. I love to come here with my husband, order a glass of chilled white wine, and listen to the jazz pianist.
The Carlyle, 35 East 76th St, New York, New York 10021 +1 212.744.1600

My other favourite spot is the COCKTAIL BAR within THE FOUR SEASONS. It’s such a great place to meet friends or sit alone and people watch. It was the inspiration for my Mango fragrance collection.
The Four Seasons, 99 E 52nd St, New York, NY 10022. +1 212-754-9494

Your favourite sightseeing spot?
Even though I’ve been there countless times, ELLIS ISLAND is still such a special place for me. I love the stories of the immigrants who came over in their millions and the strong sense of beginning and hope in the air. It was the start of so many peoples freedom and really represents the American dream.

Your favourite park?
I love the boating lake within CENTRAL PARK; simply beautiful. It’s such a great space that embraces you during every season and at each part of the day. In the summer I love to go for brunch at the LOEB BOATHOUSE and in the winter we’ve spent the day as a family sledging and drinking hot chocolates.
The Loeb Boathouse, E 72nd New York, NY 10028. +1 212-517-2233

Your favourite shop?
I’m a huge fan of J.CREW and never leave empty handed. I’m love the boutique store down on Madison and buy almost anything that sparkles!
J.Crew Collection, 769 Madison Ave New York NY 10065. +1 212 824 2500

I can’t ever leave the city without a visit to CRATE & BARREL which has every single kitchen gadget you could dream of from cherry pipers and sweet corn strippers to maples syrup pourers. You name it they have it. I always spend hours in this store and have bought countless storm lanterns which are all over my house.
Crate & Barrel, 650 Madison Avenue, New York +1 212 308 001 1650

Your must-have accessory?
I don’t go anywhere without fragrance and spritz my JO LOVES Pomelo at least three or four times throughout the day. I also love my SMYTHSON notepad and MUJI pen for jotting down my thought and inspirations as I wander around the city.

The best soundtrack for this destination?
ELTON JOHN “I’m Still Standing”. I cried so many tears in this city whilst fighting breast cancer but have had many more times of fun and laughter here. This song completely describes how I feel about this great place.

The best book to read while being on vacation there?
This has to be ‘The Hundred Foot Journey” by RICHARD C. MORAIS. It’s the story of a man who needs to return to his to his roots to find true fulfilment in his talent of cooking. It’s where I am in life and in business right now, returning back to my roots and rediscovering my passion for fragrance again.

Thank you, Jo, for sharing your insider scoop on New York City with us!

LoL, Sandra

Swiss luxury watch manufacturer IWC Schaffhausen opened its first US Flagship Boutique in New York City this month – with 3,000-square-foot the largest of its kind worldwide.

“The opening of this Flagship Boutique in New York City marks a major milestone for IWC Schaffhausen,” says CEO Georges Kern. “It not only reflects the success of the brand, but also pays tribute to the home country of the company’s founder and to our American heritage. We are looking forward to welcoming our customers at this marvelous location at Madison Avenue and inviting them to experience IWC’s spirit and philosophy.”
In fact, IWC founder Florentine Ariosto Jones, an American entrepreneur who launched the brand in 1868, was born only a few miles away from the company’s new landmark.

Today, customers can explore the brand’s watch families – Aquatimer, Pilot’s Watches, Portofino, Ingenieur, Da Vinci, and Portuguese at this outstanding bi-level boutique.

I would like to invite you to check out IWC’s newly launched NYC Globetrotter Guide that offers lots of insider tips for the city that never sleeps. Just click on the highlighted text.

LoL, Sandra

Photos: Courtesy of IWC