Sandra‘s Closet

Time to celebrate for Victoria Beckham fans who can rejoice because the British pop star-turned-fashion designer is bringing her eponymous brand’s luxury style to affordable-favourite Mango. Just in time for the Spanish retailer’s 40th anniversary, the Mango x Victoria Beckham capsule collection drops on April 23.

The collection is a perfect blend of classic British luxury, Victoria Beckham’s immaculate style, and Mango’s contemporary design and features tailoring with a twist, feminine dresses, and versatile knitwear. The campaign images released alongside the announcement showed models in a white dress with a plunging neckline above and a white pantsuit.

Mango’s collaboration with Victoria Beckham is part of the new Strategic Plan 2024-26, which aims to generate total turnover of more than 4 billion euros by 2026 through a differentiated value proposition, strong expansion drive, and improving sales in existing stores and online channels, as presented by the company last March.

In Zurich, the company recently reopened its store in Bahnhofstrasse under the Mediterranean-inspired New Med concept, which aims to reflect the spirit and freshness of the brand. Mango closed 2023 with 93 points of sale in Switzerland, as well as an online presence via its own online channel and other marketplace.

TO SHOP MANGO x VICTORIA BECKHAM, CLICK HERE.

LoL, Sandra

Photos: © Mango
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Céline built their collection around the white turtleneck as their key piece for F/W 2011. And the French fashion house wasn’t alone. The mostly close-fitting version of the versatile classic was seen on many runways, for both men and women. The very `60s inspired look is clean and crisp, providing you with the perfect minimalistic base to layer on (another trend for F/W 2011) and it will give you the possibilty to wear it for fall with a summer dress that you are not willing to put away yet.

LoL, Sandra

Upcoming Thursday, March 17th, at 6.30pm, Swiss company Schild will open its new five-storey department store at the Lintheschergasse 7 in Zurich with an extraordinary fashion show and cocktail party.

1000 special guests will experience window and night shopping in a new way. Brands like Hallhuber, s.Oliver, René Lezard, Mango or Navyboot will be presented by famous models like Anouk Manser and Tanja LaCroix who will perform in translucent glass cubes.

The new made-to-measure lounge for ladies so-called “Savile Row” will also celebrate its premiere that night. Customers can choose for their tailor-made outfit among 300 luxurious fabrics from well-known labels like Loro Piana, Zegna or Scabal. This service is also available for men of course.

New at Schild is the possibility to order Mango online, exclusively in Switzerland. Please visit schild.ch for further information.

Great news for Sandra’s Closet’s subscribers: You have the chance to win two tickets to attend this amazing party with all the ViPs. All you have to to is send an e-mail to with the header “Schild” until Thursday morning at 10 am. The winner will be drawn randomly.
And by the way during the opening night, one of the guests will win a new Jaguar XK Convertible. Sounds great, doesn’t it? Good luck!

See you there!

LoL, Sandra

So long, miniskirts! Say hello to longer hemlines as they swing their way back into our closets this fall.

Interesting to know is the hemline theory which says that when hemlines go up, it is a sign that stock prices rise. When the knees are seen, it is a bull market. When the skirts get longer, it is a bear market, and prices will fall. Is the longer hemline an indicator for a global recession? Can fashion explain today’s erratic swings in the stock market? Will see…
Probably the reason is that during bad economy, ladies do not want to spend their money on cellulite cream and hair removal. The longer hemline works then to their advantage and so the theory would be correct.

During F/W 2010 fashion weeks last spring, editors were almost tripping on their skirts, taking boho to the max and they were absolutey right.

Inside on the runways, the long skirts made their comeback to daily life, from floor-sweeping to still showing a bit of leg, but most importantly keeping it well below the knee.

Above, you will see my pre-selection of gorgeous long skirts that are all available at the moment.

If you go for the trend, I will recommend pairing it with a cropped jacket, tucked in blouse or a belted-top for a nice silhouette. Especially if you are small-framed, you have to make sure that you are not swallowed by the floor grazing skirt. If you like you can also opt for the “Olsen Twins look” with a long knitted cardigan on top, but still try to get the proportions right.

 

I hope that you have enjoyed seeing the economy through the eyes of a fashionista!

LoL, Sandra

It is August and the majority of fall campaigns can be seen now in the new fashion magazines, ads just keep coming out of the woodwork and so I wanted to give you a brief summary of the most important ones and by whom they were shot.
It is funny to see that this world in particular is pretty small and some photographers are ahead of the game.

My personal favourite is Bottega Veneta`s strong expressive F/W 2010 campaign. Shot by the godfather of energetic graphic photography himself: Robert Longo. The artist has became famous in the late 1970s and early 1980s with his series „Men in the Cities“ that depicts men and women in business attire contorted in extreme positions.

The winner this season seems to be renowned Mert Alas & Marcus Piggott. The dream team that has defined the look of the past decade, shot the most campaigns. Enjoy my preview:

The American photographer and long-time protégé of both Franca Sozzani and Anna Wintour, editors-in-chief of Italian and American Vogue is also a big shot in the world of fashion photography. No wonder, Steven Meisel shot all those gorgeous campaigns.

Inez van Lamsweerde and Vinood Matadin, a fashion photographer duo that is well known for their independent art work. Most of their photographs are both critical and slightly disturbing as you can see in the campaigns they shot for F/W 2010.

Italian-born Mario Sorrenti is a photographer and director best known for his spreads of nude models in the pages of Vogue and Harper’s Bazaar.

Peruvian fashion photographer Mario Testino has shot many fashion stories and celebrities. His work has been exhibited in numerous galleries and museums.

Hermès has come up with another really beautiful advertising campaign shot by Paolo Roversi. I love his romantic, vintage looking photos that always seem to tell a story. To me, a perfect choice for the French house!

Bruce Weber is a well-known face in the world of advertising photography. His career really took of in the late 1980s and early 1990s with his famous advertising images for Calvin Klein.

Juergen Teller‘s work is extraordinary and with a distinctive design. His raw style makes him one of the most influential fashion photographers working today.

Multi-talent Karl Lagerfeld likes to keep everything in his own hands. So no wonder that he shoots the advertising campaigns for his own collections for Chanel and Fendi.

Steven Klein is an American photographer that shot many high-profile advertising campaigns for various clients. This season he was hired by Dolce & Gabbana to capture a close knit Italian family with Madonna as the matriarchal figure through his lens.
Great job!

LoL, Sandra

Let`s travel further in time. A breeze from the `70s floated over the F/W 2010 runways when the designers brought the more sophisticated aspects of this decade`s fashion into the now. Indulging in reminiscences of young Jane Birkin, Bianca Jagger and Veruschka, nonchalance, luxe and subtlety are the catchwords fall embraces.

Camel is the colour of the season followed by a palette of browns, nudes, and greys.

 

The ever-stylish shade makes a great fashion statement in combination with the must-have outerwear this season, the cape.

I love the cape by H&M to the right.

 

Cut more generously than a coat, the dashing alternative allows more freedom of movement and works much better over shoulder embellishments and mutton sleeves.
It was a veritable explosion of fur on the runways so there is no need to shy away from those ueberluxe pieces. The soft cocoon embrace of a voluminous real or faux fur jacket (or vest) will be irresistible this winter.

As the mood is casual luxe for daywear, redefine power-dressing in buttery silk blouses with tie collars.

When it comes to trousers, opt for sleek or wide leg ones with a minimalist edge. Razor-sharp slimline Gucci pants or immaculately tailored like the ones by YSL are among my favourites. Naturally worn with a cashmere turtleneck, they are the most figure flattering throwback to `70s style.

To complement the look, you will have to tie the knot with a pair of lace up booties. They are must-haves for every shoeaholic.

Synonymous with luxe seventies style are the long-handled drawstring bucket bags. So no wonder they have made a much-welcome appearance.

Another bestseller will be the remake of Gucci`s 1973 line. Available in nappa, suede and exotic leathers like crocodile and ostrich, those bags are classic and beautiful enough to be safe investment pieces.

If you really want to get a head start on the boho wardrobe, look for a floppy hat or a knitted beanie.

You do not need to go overboard. Enjoy your fashion moments in traditional, timeless essentials and the overall effect will be more post seventies luxe than vintage hippie.

LoL, Sandra