Time to celebrate for Victoria Beckham fans who can rejoice because the British pop star-turned-fashion designer is bringing her eponymous brand’s luxury style to affordable-favourite Mango. Just in time for the Spanish retailer’s 40th anniversary, the Mango x Victoria Beckham capsule collection drops on April 23.
The collection is a perfect blend of classic British luxury, Victoria Beckham’s immaculate style, and Mango’s contemporary design and features tailoring with a twist, feminine dresses, and versatile knitwear. The campaign images released alongside the announcement showed models in a white dress with a plunging neckline above and a white pantsuit.
Mango’s collaboration with Victoria Beckham is part of the new Strategic Plan 2024-26, which aims to generate total turnover of more than 4 billion euros by 2026 through a differentiated value proposition, strong expansion drive, and improving sales in existing stores and online channels, as presented by the company last March.
In Zurich, the company recently reopened its store in Bahnhofstrasse under the Mediterranean-inspired New Med concept, which aims to reflect the spirit and freshness of the brand. Mango closed 2023 with 93 points of sale in Switzerland, as well as an online presence via its own online channel and other marketplace.
TO SHOP MANGO x VICTORIA BECKHAM, CLICK HERE.
LoL, Sandra
Photos: © Mango
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