Sandra‘s Closet

During Baselworld 2014, I discovered an Italian watch brand that has extremely impressed me with their innovative designs. Apply a strap to an 18th century pocket watch, allowing it to be worn as a wristwatch: this is the simple idea behind GaGà Milano.

In 2004, the brilliant creativity of Ruben Tomella brought to life what was then to become the phenomenon of the next ten years. The name itself “gagà”, a well-known Milanese expression, refers to a man who loves to dress extravagantly, but with care. This idea led to the creation of those iconic watches that are all sharing common characteristics like the chronometric second hand at 12, which give the design its own identity. In the meantime, accessories such as sunglasses, bags, wallets and charms have joined the GaGà family.

It was a real pleasure meeting Ruben Tomella in person. Now, I am the very happy owner of a beautiful GaGà Milano watch in rose gold with purple dial and strap that is matching my new GaGà Milano sunglasses.

MANUALE THIN 46mm
5091.02 VT Rose gold plated case, 7,5 mm thickness, quartz watch, leather strap

During Baselworld, it is of course time for novelties again and some of my favorites you can enjoy below:

MANUALE FANCY EDITION
GW 29 FE White gold case, multicolor sapphire, black diamonds, rubber strap
(diamonds 5cts, sapphire 12cts)
LIMITED EDITION 29 pieces

MANUALE DIAMANTE GOLD 40mm
GR 49 BK LADY Rose gold case, black diamonds (11cts), black alligator strap
LIMITED EDITION 49 pieces.

MANUALE DIAMANTE GOLD 40mm
G199 08 LADY rose gold case 18ct, quartz watch, white diamonds, chocolate croco print strap
LIMITED EDITION 199 pieces

LAS VEGAS 48mm
5010 LV 01 Stainless steel case, manual winding movement, aged leather strap

GaGà Milano has currently opened 8 stores all over the world: four in Tokyo, one in Osaka, one in Hawaii, one in the center of Milan, in Corso Venezia 8 and a new store in Beverly Hills.

LoL, Sandra

Photos: Courtesy of GaGà Milano and © Sandra Bauknecht