Sandra‘s Closet

This fall, everyone’s favourite fashion Teddy is celebrating a big birthday: ten gloriously chic years since the Max Mara Teddy Bear Coat won the hearts of well dressed women everywhere. The unsurpassed must-have, the Teddy Bear Coat, designed in 2013, was inspired by a Max Mara archival garment from the 80s. Its abundant volume is a tribute to the extravagance made it an instant hit, worn and sought after by stars and celebrities. The perfect, magical combination of glamour and playfulness its silhouette and exquisite fabric exude give it the extraordinary ability to work from the street to the red carpet with a simple change of accessories! Season after season, it reinvents itself as a gilet or a biker jacket.

This season a special advertising campaign – featuring Mariacarla Boscono and shot by Tyler Mitchell – spreads the message and mantra of every self respecting icon: «I was, I am, I will be».

The secret of the success of the iconic Teddy Bear Coat is its unique, enveloping shape and premium fabric. A perfect blend of extremely soft wool and alpaca or camel fibres on a silk base that strikes the perfect balance between glamour and functionality.

To celebrate the 10th anniversary, the Teddy Bear Icon Coat gets an upgrade and comes as a limited edition that is embellished with sparkling crystals. The model is available in camel or white.

TO SHOP THE LIMITED EDITION TEDDY BEAR ICON COAT, CLICK HERE PLEASE.

LoL, Sandra

Photos: © Max Mara
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Following the great success of the past years, LuisaViaRoma and UNICEF Italia announce the fourth exclusive edition of the charity gala event LuisaViaRoma for UNICEF.

The event will be held at the historic La Certosa di San Giacomo in Capri on Saturday July 31st, with the mission to raise funds to support UNICEF charities and projects around the world.

All funds raised during the event will support UNICEF’s Italia work in providing care and protection to vulnerable children across the globe. Despite the global challenges brought on by the pandemic, UNICEF Italia continues to fight on a daily basis for the rights of children in need — providing safe shelter, nutrition and protection from conflicts, natural disasters and inequality.

Rita Ora at the LuisaViaRoma 2020 edition.

The unforgettable evening will feature live acts by global pop superstar Katy Perry and Grammy-winning singer John Legend.
In addition to the musical performances, the gala will include a cocktail reception and a star-studded exclusive dinner, followed by a live auction of luxury items and experiences conducted by Harry Dalmeny of Sotheby’s.

Always breathtaking: Mathilde Gøhler with her husband Remee Jackman last year.

The auction will include incredible items such as Steve McQueen’s own 1961 Cooper Formula Junior race car; a rare «Astronomia» watch by Jacob & Co.; fine artworks by the likes of Andy Warhol, Alex Israel, and Richard Orlinski; and one-of-a-kind experiences such as a voyage on the «Extreme E» ship. In past editions, LuisaViaRoma helped raise an astonishing total of 8 million Euros to support UNICEF Italia. This year, a part of LuisaViaRoma’s contribution will facilitate the restoration of La Certosa in Capri, with the aim to maintain and protect the local institution.

Special scarf edition for the 2020 event by LuisaViaRoma x 100% Capri

LUISAVIAROMA’s CEO, Andrea Panconesi, UNICEF’s Italia Executive Director Paolo Rozera, and UNICEF Fundraising Chairman Tommaso Chiabra will be hosting the charitable event alongside Event Chairs: Vanessa Hudgens, Heidi Klum, Natasha Poly, Jon Kortajarena, Cindy Bruna, Jasmine Sanders, Mariacarla Boscono, Maria Bakalova, Frida Aasen and Karolina Kurkova.

Coming back to Capri for the event: beautiful Natasha Poly

«Throughout the years, our partnership with UNICEF has centered around the mutual objective of providing help to children in need. The global challenges of the past year have strengthened our commitment. We, as a company, need to raise awareness of these social issues and contribute to making as much positive impact as possible. I am honored to find myself surrounded by a collective effort to support this vital cause.» Andrea Panconesi – CEO of LuisaViaRoma.

With Andrea Panconesi in 2013 at a LuisaViaRoma event in Tuscany.

«We are deeply grateful that this year LUISAVIAROMA has chosen to be at our side again for this important event. One year ago, at the 2020 Gala, we were in the midst of a new global pandemic and our goal was to protect all children as much as possible from the effects of COVID-19. Behind us, we have a year of hard work to deliver on that promise, a year that has seen UNICEF more committed than ever to facing the emergency through the COVAX project, which aims to distribute 2 billion of doses of vaccine in low- and middle-income countries. Thus, I want to thank Andrea Panconesi and all people involved in this event for their invaluable contribution and support in reimagining a better future for children.» – Paolo Rozera – UNICEF Italia Executive Director.

LoL, Sandra

Photos: © LuisaViaRoma / UNICEF

It is August and the majority of fall campaigns can be seen now in the new fashion magazines, ads just keep coming out of the woodwork and so I wanted to give you a brief summary of the most important ones and by whom they were shot.
It is funny to see that this world in particular is pretty small and some photographers are ahead of the game.

My personal favourite is Bottega Veneta`s strong expressive F/W 2010 campaign. Shot by the godfather of energetic graphic photography himself: Robert Longo. The artist has became famous in the late 1970s and early 1980s with his series „Men in the Cities“ that depicts men and women in business attire contorted in extreme positions.

The winner this season seems to be renowned Mert Alas & Marcus Piggott. The dream team that has defined the look of the past decade, shot the most campaigns. Enjoy my preview:

The American photographer and long-time protégé of both Franca Sozzani and Anna Wintour, editors-in-chief of Italian and American Vogue is also a big shot in the world of fashion photography. No wonder, Steven Meisel shot all those gorgeous campaigns.

Inez van Lamsweerde and Vinood Matadin, a fashion photographer duo that is well known for their independent art work. Most of their photographs are both critical and slightly disturbing as you can see in the campaigns they shot for F/W 2010.

Italian-born Mario Sorrenti is a photographer and director best known for his spreads of nude models in the pages of Vogue and Harper’s Bazaar.

Peruvian fashion photographer Mario Testino has shot many fashion stories and celebrities. His work has been exhibited in numerous galleries and museums.

Hermès has come up with another really beautiful advertising campaign shot by Paolo Roversi. I love his romantic, vintage looking photos that always seem to tell a story. To me, a perfect choice for the French house!

Bruce Weber is a well-known face in the world of advertising photography. His career really took of in the late 1980s and early 1990s with his famous advertising images for Calvin Klein.

Juergen Teller‘s work is extraordinary and with a distinctive design. His raw style makes him one of the most influential fashion photographers working today.

Multi-talent Karl Lagerfeld likes to keep everything in his own hands. So no wonder that he shoots the advertising campaigns for his own collections for Chanel and Fendi.

Steven Klein is an American photographer that shot many high-profile advertising campaigns for various clients. This season he was hired by Dolce & Gabbana to capture a close knit Italian family with Madonna as the matriarchal figure through his lens.
Great job!

LoL, Sandra