Sandra‘s Closet

DESIGN ANCORA GUCCI PRESENTS FIVE DESIGN ICONS AT ITS FLAGSHIP STORE ON VIA MONTE NAPOLEONE

From an idea of Creative Director Sabato De Sarno, GUCCI Design Ancora is a special project co-curated by Michela Pelizzari. From April 15 th 2024, five icons of Italian design, reedited and customized, are showcased in an immersive exhibition conceived by Spanish architect Guillermo Santomà at Gucci’s flagship store in via Monte Napoleone, 7.

From April 21st 2024, a special edition of the objects will be available online on gucci.com.

• Storet by Nanda Vigo for Acerbis (1994, reedition 2020)

• Clessidra rug, Portaluppi Pattern Project by Nicolò Castellini Baldissera (great grandson of Piero Portaluppi) from an iconic design of Piero Portaluppi, edited by cc-tapis (2024)

• Parola by Gae Aulenti and Piero Castiglioni for FontanaArte (1980)

• Le Mura by Mario Bellini for Tacchini (1972, reedition 2022)

• Opachi by Tobia Scarpa for Venini (1960, reedition 2021)

«Through Design Ancora, Gucci doesn’t simply celebrate old icons, it creates new ones,» explains Michela Pelizzari, founder of Milan based creative agency P:S, which co-curated the project, «The aura emanating from the brand spotlights five pieces by Italian masters that are perfect from a design standpoint but less known to the general public.»

The chosen objects represent the golden age of Italian design, while also reminding us of the important relationship between designers and brands, craftsmanship and industrial production. All objects are re-edited in Rosso Ancora, the red hue chosen by De Sarno to mark the beginning of Gucci’s new creative chapter.

Gucci Design Ancora comes to life at the Gucci flagship store in Via Monte Napoleone, 7.
In every room, the curved walls in green a color chosen by Sabato De Sarno contribute to blurring boundaries and creating a metaphysical space in which each object appears on its own, displayed as an idea rather than as a mere product.

«If we had put the objects all together, we would have created a living room. Instead, we decided to remove the boundaries given by how we use these objects and create a sort of limbo,» explains Guillermo Santomà, who is known for a multidisciplinary approach merging design, architecture, sculpture and scenography, «Floating objects don’t have meaning or a function. They are just shape, materiality, color.»

The same visual approach is applied to the windows on Via Monte Napoleone, 7. In one of them, a pair of Gucci Cub3d a limited edition sneaker created combining 3D printed elements and the House’s own Demetra material float in the middle of the air and rotate on their own in a magnetic installation. In another one, a 3D printer is displayed as a unique object customized by Santomà himself.

Definitely worth seeing when you are in Milan!

LoL, Sandra

Photos: © Gucci
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Fashion designer Paul Smith and my favorite place to stay in London, the Brown’s Hotel, a Rocco Forte Hotel in Mayfair, joined forces and unveiled the Sir Paul Smith Suite.
Designed by Paul himself in collaboration with Olga Polizzi, Director of Design at Rocco Forte Hotels, the new suite features a range of custom and vintage furniture, hand-picked artworks, brand collaborations and soft furnishings from the debut Paul Smith home collection.

Drawing on Brown’s Hotel’s history as a favoured residence for literary greats, the suite is designed as a space not only for rest and relaxation, but to spark inspiration and creativity through art and interesting objects, with every detail of the room, from the rugs to the individual art works carefully considered.

The suite features furniture and art that resonates with the designer and his eclectic taste. Several pieces can be found in Paul’s office at his Covent Garden HQ, such as Christopher Simon Sykes’ impressive photograph of Chatsworth House library and, notably, his 1970s leather desk chair by Mario Bellini. As another personal touch, Paul has also selected a small library of art and design books for the room.

Paul Smith says: «Being asked to design a space for such an iconic Mayfair institution is a great privilege – and I’ve had a great deal of fun in the process! Just like Browns does with its rooms, we design every Paul Smith shop differently to celebrate the area’s individuality, which is just one of the reasons the project appealed to me. On a more personal level, I’m so pleased we’ve been able to include objects that inspire me personally and I hope, in turn, they’ll inspire the suite’s guests.»

Several of Paul Smith’s notable collaborations feature heavily in the room, including sofas, tables and leather goods from his recent ‘Everyday Life’ collection with Italian luxury furniture company DePadova; Type 75 lamps from the longstanding partnership with British lighting brand Anglepoise; and checked wool blankets designed by Paul for design company Maharam.

The partnership came about naturally, through Rocco Forte Hotels’ Director of Design Olga Polizzi, who is responsible for the design of each of the individual rooms at Brown’s Hotel and is a long-time visitor to Paul Smith’s Albemarle Street shop.

Further references to the Albemarle Street flagship shop, which is located just metres away from the hotel, are dotted about the room. They include custom Paul Smith + The Rug Company rugs and a Maharam headboard, both of which feature a geometric pattern inspired by the building’s iconic iron façade.

Uniquely quirky details, such as the banana door handles, the fire ‘dogs’ (which have been custom made to resemble Homer, Paul’s first canine shopkeeper), a robot figurine made from a vintage camera, and the striped fireplace tiles, are abundant in the room, a reflection of Paul’s ‘classic with a twist’ philosophy and his trademark whimsical sense of humour.

The Paul Smith Suite starts at £5,500, to book, please click here for more information.

LoL, Sandra

Photos: © Brown’s Hotel
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise!