Sandra‘s Closet

Today has been an exciting day. Karl Lagerfeld has officially launched his new highly anticipated clothing line KARL for S/S 2012 all over the world with a personal appearance in Paris.

Karl Lagerfeld and Natalie Massenet today at the launch event in Paris (Photo: net-à-porter)

“I have been dreaming of mass elitism for a long time. I think it was almost my duty to make it possible under my name. This is the road of modernity.”

A visionary, with a unique instinct that allows Lagerfeld to anticipate trends and desires, he wanted to offer a luxurious yet affordable collection, retaining his core values of sharp styling and high quality. It is his first “masstige” collection – a combination of the words ‘mass market’ and ‘prestige’.

I was lucky to have a sneak preview in the morning at the newly opened showroom located in the 7th arrondissement. The collection offers lots of great basic staples as well as gorgeous accessories such as collars and gloves, iconic Karl pieces.

Lots of leather such as this gorgeous Ossie two-tone leather biker vest .

I am completely in love with this white Oralee layered leather biker jacket.

Close to couture: Each of the 5 dresses comes in a limited edition of only 50 pieces.

What do you think of this large printed canvas tote ?

One of the iconic leather collars.

A little gift from KARL: Cutaway leather gloves and the stunning sequined poplin collar .

In the showroom, I also explored the upcoming F/W 2012 Karl Lagerfeld collection which will be available for men and women. The prices will be a little higher than the younger more basic KARL line. The collection includes great accessories such as sunglasses and also some pieces for home. I will keep you posted on that.

While being at the showroom, RTL filmed me for an upcoming TV-documentation on the new line while exploring the pieces.

To shop KARL, just click on the banner below to be transfered directly. But before that please enjoy the awesome video collaboration between Karl Lagerfeld and video artist Barnaby Roper. Have fun!

LoL, Sandra

Photos: © Sandra Bauknecht

Print this post

Have you always dreamt of having a cup of tea with your favourite designer? Now your dream becomes true, you can have a tête-à-tète with Karl Lagerfeld, Jean Paul Gaultier and Donatella Versace. The Prêt-à-PorTea set characters recline in your cup.
What a lovely way to enjoy your afternoon tea. To the Haute Brew!

Karl Lagerfeld will be more accessible from next year anyway. Groundbreaking news this week was also that the genius has cancelled his show, which was scheduled to take place in Paris on October 3rd, to focus more on his new vision: The launch of his “Masstige” line next year. The term is coming from the combination of “mass market” and “prestige”. The Kaiser seems to be a true visionary by exploring his notion of “mass elitism” using his own name.
The collection, which will be of good quality but more more affordable than designer clothes, will only be sold online. By saving the inherent costs of opening a boutique and investing more in the product itself, Karl Lagerfeld is anchoring himself in modernity and will make his company highly profitable again.

I like his vision of everybody in the streets well dressed! Go for it, Karl!

LoL, Sandra