Miu Wander – The Miu Miu Bag Campaign

Wander – to roam, to explore, indulge curiosity. To discover. Those instincts inspire the Miu Wander handbag by Miuccia Prada, that I showed you for the first time in January (click here for the previous post), a rediscovery and re-exploration of the identity of Miu Miu, through a new perspective.

The Miu Wander delineates the codes of Miu Miu with a fresh attitude. Executed in the tactile Matelassé leather, simultaneously playful and sophisticated, that has become a Miu Miu hallmark, the curved lines of the Wander underscore an omnipresent femininity. The pillowy surface invites touch, yet the easy handle – punched through the body of the bag itself – offers innate practicality, fusing pragmatism with decoration. It gives you the freedom to wander at will.

In the same spirit, the actor Sydney Sweeney – of Euphoria and The White Lotus – stars as the face of the Miu Wander, within a campaign photographed by Tyrone Lebon. The spirit of rebellion embodied by Sydney’s characters mirrors the ethos of Miu Miu, a twisted luxury energised by youthful rule-breaking – the hallmark of the Miu Miu girl, here embodied anew.

Across the campaign, Sydney is reframed within her craft, captured in imagery that recalls classic film stills. These portraits seem like fragments of a wider narrative, enigmatic and elusive – switching between different contexts, different moods and feelings, they encourage the viewer to imagine scenarios, devise plots. They inspire the mind to wander.

TO SHOP THE MIU WANDER BAG ONLINE, CLICK HERE PLEASE.

LoL, Sandra

Photos: © Miu Miu  – Talent: Sydney Sweeney – Photographer: Tyrone Lebon – Stylist: Lotta Volkova – Creative direction: Lina Kutsovskaya (BeGood Studios)
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Miu Miu Belle

New for the F/W 2020 season, in its fabrication and appearance the Miu Belle bag brings together many of Miu Miu’s most iconic signatures.

The body of the bag is crafted in matelassé leather. By now synonymous with the Miu Miu name, the highly distinctive, rich texture of the skin combines sophisticated craftsmanship with innovation: panels of leather are paired with wadding and elastic cloth and then quilted. Although approximately 60 % more leather goes into the making of a matelassé bag it remains light: luxurious. In a similar vein, its unique artisanal finish is rivalled only by the malleability of the skin that stretches, adapting to any contents.

The Miu Miu Belle bag spotted on the F/W 2020 Runway 

The Miu Belle is further characterised by its polished metal frame and glossy black clasp which represent the perfect synthesis of glittering modernity and charmed nostalgia. Referencing jewellery, it is at once feminine and strong, purposeful and playful, its smooth, hard surface in direct contrast to the pleated skin.

The Miu Belle bag comes in a variety of seasonal and classic colours. The larger size has a tubular leather handle and detachable shoulder strap, a smaller pochette version may be hand held or worn on the shoulder via a tubular chain strap.

I love the pochette and you?

LoL, Sandra

Photos: Courtesy of Miu Miu