Gucci Vault

Vault, Gucci’s experimental concept store, announces the arrival of its high summer collection. For the latest seasonal chapter in Vault’s tale, the warm sun, clear blue skies, and tranquil waters are subverted to become the canvas to picture eclectic summer stories through the depths of imagination.

Eight brands from around the globe have contributed to the selection that encompasses ready-to-wear, jewelry, shoes, and accessories for women and men curated for everything from carefree seaside getaways and outdoor adventures to the season’s most anticipated formal celebrations and rituals.

Vault Summer presents an array of styles and aesthetics by young brands as well as by fabled houses possessing decades of history.

Agua by Agua Bendita offers women’s beachwear and dresses hand-embroidered by Colombian artisans with native plants of Italy and the brand’s home country.

Emerging New York designer Connor McKnight puts forth a range of ready-to-wear for men inspired by vintage outdoor attire.

Parisian menswear brand Husbands delivers a complete selection of sartorial essentials marked by timeless formal tailoring.

A collection of minaudière clutch bags by Judith Leiber Couture includes playful reproductions of the brand’s highly collectible archival designs, showcased in museums such as London’s Victoria & Albert Museum and The Metropolitan Museum of Art in New York, among others.

Maison Michel proposes a selection of expertly crafted hats — both timeless and playful — for women and men.

Prounis Jewelry presents precious and semi-precious pieces crafted from 22-karat gold and responsibly sourced South Sea pearls, tourmaline, emeralds, and other gemstones.

Rowing Blazers introduces an array of signature rugby shirts alongside casual and elevated styles for men.

Joining the Vault line-up for the second consecutive season, Vans continues to surprise with its iconic silhouettes imagined in vibrant new colors and prints.

Transposing the hazy spirit of the collection, a campaign by Max Siedentopf blends references and clichés in a playful twist where Hollywood Glamour, slackers and tongue-in-cheek humor find common ground. With an emblematic blend of elegant formality and chic insouciance, an exuberant cast of characters embraces the laidback grandeur of a lakeside getaway in scenarios that ultimately showcase the dreamy reality of Summer.

Created exclusively for Vault, the limited-edition Vault Summer capsule collections will be available only online on gucci.com from May 22, 2023.

LoL, Sandra

iconPhotos: © Gucci
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Gucci Attache – Object of Desire

A piece of contemporary design created from the awareness of a modern attitude and of the intentional revival of a historical object from the archive: Gucci Attache is a bag that reinterprets tradition and the system of House codes while transporting a silhouette, which draws from an intuition and an attitude of the 1970s, into the present through a narrative and gesturality outside the confines of gender, feminine or masculine.

Attache, like the French word for «hook,» like the geometry with which, through the power of symbols, can be defined as onomatopoeic because it closes onto itself like a hook. Or like the metallic hook that attaches the two corners. Attache, therefore, is the bag that progresses from a half-moon design encompassed by the Web, distinguished by a metal G that opens and closes its silhouette.

Versatile as a symbol, in shape, and in volume, the Gucci Attache is presented as the essence of a very current attitude and gesturality. Both in its medium and small sizes and in the diverse ways it can be worn, either on the shoulder or across the body, the line presents that appeal that only objects with dual functions can have.

«I was fascinated by the bag after having laid upon it a casual and fleeting glance while I was in the archive… Immediately, a desire took shape to reinterpret it and include it in the Love Parade collection for the fashion show in Los Angeles because its silhouette, typical of the Seventies, projects a very modern attitude that convinced me to draw out an eclectic symbol that could express the idea of a dual function. It is its G-shaped clasp detail, with its mechanical origin, that makes it the joining link between a bourgeois spirit, typical of an object of this kind, and the functionality of the world of utility,» says Alessandro Michele, Creative Director of Gucci.

With its interchangeable straps, in leather or the Web, that allow it to become both a shoulder bag and a handbag, the Gucci Attache is an item of design that is both transportable and ergonomic, living in contact with the body, a perfect silhouette to add to a hypothetical collection of objects of desire. In other words, of those wonderful, useful, inseparable objects that in the culture of contemporary living, have become bags.

The Gucci Attache is featured in a campaign that Art Director and photographer Max Siedentopf shot against a metropolitan backdrop, underlining the same symbols that form the meaning of this bag: references and perspectives that together, know how to create that glam-utility that is the expression of a culture of appearance and practicality. Two elements that create a desire for beauty.

TO SHOP GUCCI ATTACHE, CLICK HERE PLEASE.icon

LoL, Sandra

Photos: © Gucci #GucciAttache – Creative Director: Alessandro Michele – Art Director: Max Siedentopf – Ph & director: Max Siedentopf – Make up: Camilla Romagnoli – Hair: Andrea Martinelli
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Gucci Pet Collection

May I introduce you to the new Gucci Pet Collection —a wide-ranging selection of items designed for dogs and cats that combines high-quality materials and craftsmanship with innovation, and many of the House’s signature motifs. The new line continues the narrative of surprise and delight behind Gucci Lifestyle, launched in September 2021 and inspired by a cabinet of curiosities—a place that could accommodate all of the fine, well- crafted that, while part of everyday life, still give off a magical and wonderful aura.

The offering includes collars and harnesses in plain leather, GG canvas, Web stripe, or the Herbarium or all-over geometric G print, and embellished with details like the Interlocking G logo or studs. Leashes in varying lengths and widths, bag holders, and Air Tag cases, are all available in the same materials and motifs to coordinate or mix and match.

Within a selection of items that also serve as design pieces for the home are Made-to-Order miniature couches on which pets can lounge, feeding bowls with various House prints, cloches to cover bowls with, hard-sided cases with removable ceramic bowls and handles for easy transport as well as coordinated feeding mats.

For pets who travel often, comfortable carriers in GG canvas are also part of the mix. Apparel includes polos, T-shirts, knitwear, and coats, distinguished by a vibrant palette and playful, signature motifs like all-over strawberries and hearts to Interlocking Gs and the classic monogram, also seen in the House’s ready-to-wear, creating opportunities for matching looks.

In line with the House’s commitment to sustainability, the Gucci Pet Collection includes items in recycled polyester, recycled cotton or DemetraGucci’s groundbreaking material that was unveiled in June 2021 after two years of in-House research and development. Demetra combines quality, softness, and durability with an eco-friendly ethos and is made from animal-free raw materials that are primarily from renewable and bio-based sources. Created from the House’s desire to explore and innovate materials for the future, Demetra is manufactured entirely in a Gucci factory in Italy using the same expertise and processes for tanning that give the material its pliable and resilient performance with a supple finish.

The new category is unveiled through a campaign with art direction and photography by Max Siedentopf. Infused with a retro-inspired, dream-like patina, a playful cast of dogs and cats of various types and sizes, wearing pieces from the new collection, are set against clean and colorful backgrounds that allow each animal’s personality to shine, inspired by the House’s underlying vision of individuality.

TO SHOP THE GUCCI PET COLLECTION, CLICK HERE PLEASE.

LoL, Sandra

Photos: © Gucci
Creative Director: Alessandro Michele – Art Director & photographer: Max Siedentopf

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