You might have heard the news already as they had been announced a few days ago:
H&M revealed their newest designer collaboration with MOSCHINO, this time through Instagram live.
I was in the champagne with Moët & Chandon for an outstanding experience that I had no time to write about it before. Nevertheless, you might have heard about it but you still haven’t read my opinion about it which you might find interesting.
Funny coincidence: I wore Moschino’s Barbie collection to the Alexander Wang x H&M launch party in NYC in 2014.
First of all, I think that the time for designer collaborations is over. Somehow the magic went missing. Why is that? Personally speaking, in times, where street style fashion, sneakers, track pants and so on are totally trending, being stylish can be easily achieved, even on a low budget. Jeremy Scott, Moschino’s Creative Director, for example had a fantastic collaboration with Adidas before where you could find his aesthetics for a great price. Moreover, there are many new brands coming up, raising to fame through today’s advertising channels of social media.
Another coincidence: I met Jeremy Scott for the first time at an H&M party – in 2012 Anna dello Russo’s Paradise Ball celebrated her collaboration with the Swedish fashion giant.
When I was eagerly waiting during the last years for H&M’s new collaboration to be revealed, this one hit me unexpectedly as I had just forgotten about it. Nevertheless, personally speaking, I have always liked Moschino’s fun approach to fashion, especially since 2013 when Jeremy Scott has started to inject his pop energy, reminiscent of what Franco Moschino was famous for. Depending on the pieces Jeremy will create, this can be a great collection. Moreover, he is a designer of celebrity status with millions of fans, many of whom are also friends, such as Kate Perry, Lindsay Lohan and many more.
One of his buddies, no other than Gigi Hadid, revealed the new project with an Instagram live call to her friend Jeremy Scott. Her call was projected on digital screens at the annual MOSCHINO party in Coachella, California and live broadcasted on @hm surprising guests with the big news after midnight. Jeremy Scott and Gigi Hadid, were dressed in the first looks from the MOSCHINO [tv] H&M collection, a collection full of the vitality, playfulness and humour that has made the label one of the most beloved in fashion today.
«I am so excited about MOSCHINO [tv] H&M. My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do,» Jeremy Scott, Creative Director of MOSCHINO
For H&M, Jeremy Scott has designed new MOSCHINO collections for both women and men, as well as a full range of accessories and some extra surprises too. The collection will be available online and in select H&M stores worldwide from November 8, 2018.
The MOSCHINO [tv] H&M campaign is a radically innovative TV concept enmeshing social and traditional media to create a multi-platform takeover – a captivating new «zapping» experience for the digital world.
News were revealed last week at Scott’s annual Moschino Coachella Party: Jeremy Scott and Gigi Hadid dressed in the upcoming collection with Ann-Sofie Johansson, H&M’s Creative Advisor.
Below you can find some of my favorite Moschino looks and accessories I wore over the past years, to see the complete outfit posts, click on the highlighted links. Let’s see if Jeremy will be inspired by one of those…
One of my favorite Moschino looks of all times: Barbie Girl.
Top left to right: Love Pink – When Fashion Meets Art – Good Girl
Bottom left to right: The Jacket Bag – Fast Fashion – California Cool
Infused with pop art: Jacket quilted leather shoulder bag.
Fashion kills: Cigarette box-inspired leather bag.
Looking at my photos, I can imagine that Scott’s surreal-Pop aesthetic will find many fans…
… to be continued!
LoL, Sandra
Photos: Courtesy of H&M/Moschino, © Sandra Bauknecht
#HMOSCHINO – INSTAGRAM @hm @moschino
There will even be some pieces for dogs.
