What’s in the Bag?

What's in the bag

When Tommy Hilfiger approached me to work together on this special project, I was immediately hooked. The American brand’s continued support of Breast Health International for the eight consecutive year marks the launch of a new limited-edition handbag. As my own mum suffered from breast cancer and fortunately fought this horrible disease, I know how hard this phase of life can be for the patient but also for her family. Buying this fantastic bag means: “Building awareness, raising funds and making a positive impact on the lives of women who are affected by breast cancer around the world,” as Tommy Hilfiger states.

Hilfiger Bag

The limited-edition handbag will retail for €299, and €100 of each sale will go directly to the Fund for Living. This global BHI initiative assists women with breast cancer by covering costs or addressing unique problems associated with their care that are not commonly covered by health insurance programs, such as transportation to a medical appointment or childcare during treatment.

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The 2014 BHI campaign features no other than award-winning actress Naomi Watts photographed by Patrick Demarchelier. The handbag is available exclusively on tommy.com and in select Tommy Hilfiger stores around the world starting today.

Sandra Bauknecht of Sandra's Closet with Tommy Hilfiger BHI Bag

For the social media campaign, I was asked to show the content of my bag. I truly love the different very useful features of this versatile fashionable companion such as many pockets, a keychain with red, white and blue tassels, a detachable tan strap that allows for use as a shoulder bag.

Hilfiger Bag

Here is what I in general carry around with me on a daily basis: Something to read like L’Officiel Switzerland, my iPad and iPhone (don’t you love my new Vanity mirror iPhone 5 cover by Moschino?!), a notebook by Smythson and my pen by Montblanc, a pair of sunglasses, credit cards and some cash, my make-up pouch filled with lipgloss, blush and a powder for quick retouches and of course my little Leica with which I capture all those moments I share with you on my blog.

I was asked to donate one item from the content of my bag and I would like to give this beautiful necklace with a key charm by Patrizia Pepe as a mojo. In the end of the social media campaign, one breast cancer patient gets the bag filled with little surprises from all around the globe.

Shopping for a good cause. Ladies, I am asking you what can be better?! Please help to support Tommy Hilfiger’s wonderful initiative and let’s all walk around with this must-have bag!
TO SHOP, PLEASE CLICK HERE.

LoL, Sandra

Sandra Bauknecht with Hilfiger Bag

Photos: Courtesy of Tommy Hilfiger and © Sandra Bauknecht

Chopard for Diana Movie

Naomi Watts as Diana_1

Between Chopard and cinema, there blooms a romance worthy of the big screen’s most beautiful love stories. Year after year, grand events such as the Cannes Film Festival continue to enrich the house’s magnificent array of partnerships.

Today, this unique relationship has been given a new brilliance, because the Geneva-based jeweler is embarking on an exclusive collaboration: Chopard has worked with a costume designer to select jewelry for Naomi Watts in the much-anticipated film DIANA, about the late Princess of Wales, which opens in cinemas in September and is produced by Award winning British company Ecosse Films. Below you get a sneak preview, enjoy!

LoL, Sandra

Naomi Watts as Diana_2

Happy Spirit Diana Chopard

Naomi Watts as Diana_3-k

Chopard-Diamond necklace

Naomi Watts as Diana_4-k

Chopard Grey Pearls Earrings

Happy Diamonds Watch Chopard Diana

Naomi Watts as Diana_5-k

Chopard Diana Earrings

Diamond necklace Chopard

Photos: Courtesy of Chopard

Next Stop: The Gucci Museo in Florence

Gucci Museo Welcome

After we had visited the Gucci manufacture, we went to the Gucci Museo in the center of Florence (Piazza della Signoria, 10), which had opened its doors in September 2011.
For photos of the opening party, please click here.

Now, I would like to walk you through the museum and give you some information on the brand’s iconic looks and signature pieces. Enjoy!

Travel

Ground floor: TRAVEL

History tells how, as a teenager, Guccio Gucci worked as a lift boy at the Savoy Hotel in London where he was fascinated by the elegance of the upper class guests at the turn of the 20th century. On his return to Italy, the young Guccio opened a workshop specializing in the production of travelware and accessories. The first cases and trunks to be produced in Florence bore the inscription: G. Gucci, Articles for Travel, Florence. Defining the brand in English highlighted its founder’s international vision, which was aimed from the outset at modern travelers of the time across the globe. Impeccably high quality crafted goods, then as now.

Leonardo Gucci PrintTravel set “Leonardo” print, 1950’s

IMG_0671Trunk, pigskin, 1930’s

Travelling in style:

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Precious

1st floor: PRECIOUS

A selection of jewelry and items showcasing Gucci’s creativity in finding unique ways to combine practicality and beauty. Crystal-studded minaudières, powder compacts, buckles and all sorts of jewelry pieces are all tiny but timeless treasures.

Jewelry„Tiger head“ necklace and bracelet, enamelled silver, early 1970’s

Brooch GucciBrooch, enamelled gold, 1980’s
This piece reminds me a lot of my Bague Diorette, don’t you agree?!
But Gucci was obviously first…


Flora World

1st floor: FLORA WORLD

The story began in Milan in 1966, when Prince Ranier of Monaco brought his wife to the Gucci boutique. Roldolfo Gucci insisted that Princess Grace choose a gift to accompany the bamboo bag she had purchased. The Princess requested a scarf. Rodolfo felt that the House lacked one sufficiently beautiful for the royal style icon and so he commissioned illustrator Vittorio Accornero to create the most beautiful print he could imagine. Accornero returned with his painting: the “Flora”, a sumptuos, multi-hued, flowered template destined to become a design classic.

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When Giannini revived Flora on printed canvas bags in summer 2005, a new generation succumbed to its charms. In 2006, it appeared re-scaled, re-coloured and abstracted onto Forties-style print dresses, jewellery and evening bags.

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I was over the moon to see that my own closet has got some museum pieces.
How cool is that?!

 

Bags

1st floor: HANDBAGS

Bags are Gucci’s signature and therefore the museum dedicated one part of the exhibition to the house’s rich creative heritage of various models. Continuously evolving over the years, with creation of iconic models such as the Bamboo Bag, the Jackie and those immediately recognizable by Gucci symbols including the horsebit and green-red-green web (Web is the name for the iconic Gucci stripes).

IMG_0745Leather, „riding crop“, shoulder strap in horn, early 1970’s

IMG_0749Short handle bags in raffia, leather, pigskin, late 1950’s and early 1960’s


Evening

1st floor: EVENING

Gucci’s evening wear is designed to be worn on the red carpet and the most exclusive events on the international stage, from Cannes to Los Angeles and New York to Paris. The house’s couture label is called Gucci Première.

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Here you can see some of the distinguished moments in the history of fashion and haute couture, celebrated through gowns worn by Hilary Swank and Naomi Watts.

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Logomania

2nd floor: LOGOMANIA

The GG is the most significant symbol in Gucci’s long history. The initials of founder Guccio Gucci first featured on the clasps of his bags in the early 1960’s, finding new interpretations over the years: recreated in gold and silver, on precious leather, velvet and silk.

IMG_0810Shirt and skirt, jersey with „horsebit“ print, suede, early 1970’s
Dress, silk with „horsebit and horseshoe print, mid 1970’s

Gucci 12Shoulder bags and moccasin, „horsebit print fabric“, mid 1970’s

 

Lifestyle GucciGucci Lampshade

2nd floor: LIFESTYLE

From fashion to items dedicated to leisure and recreational activities, Gucci’s style is reflected in every moment of daily life. From the opening of the first store in Florence in 1921, Guccio Gucci offered his distinguished clients giftware and souvenirs, a creative progress which has continued through the years, transforming his products into cult items: thermos holders and picnic sets, parlor games, table lamps, and sets of glasses and, more recently, even an electric guitar. Home or away, these are the items which complete the Gucci lifestyle.

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Sport Gucci

2nd floor: SPORT

From horseback riding to golf, Guccio Gucci always found inspiration in the various sporting disciplines practiced by his most sophisticated clientele. Gucci logos and symbols customized technically competitive sport items which all had their own original style. Golf club bags, tennis racket bags, surfboards, flippers and masks are some of the latest items in the range, which showcase Gucci’s craftsmanship applied to products that complement the wardrobes of sports professionals and sports fans alike. More recently, Guccissima Leather has been used to cover items from bicycle seats and snow sleds to saddles and a whole host of riding accessories, reflecting the sport’s continuing influence in the House’s collections.

On display is also the outfit from Gucci’s second equestrian collection designed exclusively for Charlotte Casiraghi by Creative Director Frida Giannini that the equestrian heiress wore throughout her participation in the 2011 Global Champions Tour.

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I hope that you have enjoyed your museum’s tour.

LoL, Sandra

Photos: © Sandra Bauknecht, Celebrities: Courtesy of Gucci