In celebration of London Fashion Week, I was invited by La Perla to a wonderful breakfast and panel discussion hosted by Top Stylist Sophie Goodwin and Chief Design Officer at La Perla Nicole Rendone at luxury member’s club Annabel’s in London. Exploring the brand’s rich heritage and craftsmanship, while highlighting key iconic brand moments, the two ladies indulged in a wonderful conversation how La Perla had followed the evolution of the female body through different fashions and trends becoming the lingerie and beachwear brand synonymous with «Made in Italy». On display we could admire many different and stunning archive pieces.
With Sophie Goodwin to the left and Nicole Redone to the right.
It all started in 1954 when Ada Masotti, an Italian woman full of talent and courage, began the journey towards her dream: creating an atelier of corsetry in the name of the best Italian tradition. Beginning in a small laboratory in Bologna, the Italian town renowned for its solid tradition of silk factories and textile manufacturers, Ada used her talent as a skilled corset maker to create works of art enhancing feminine beauty.
La Perla ’90s, Outwear Corset
We all agreed that lingerie has the ability to make women feeling empowered. For Sophie «putting on her underwear is like the foundation of the house.» It all starts there. For Nicole «lingerie is like autocorrect, it can accentuate, fix or leave it as you want it.»
With lovely Biliana Rangelova, Global Client Engagement Director La Perla Global Management
La Perla 2013: Jean Paul Gaultier Rubans Body Suit
In the ’60s women burnt their bras, in the ’80s they wore cone bras, today it is sexy on another level. Lingerie is like jewelry, you can show it. It is sensuality on another level. The trend of blurring boundaries between public and private has emphasized the gradual ascent of lingerie to the world of fashion. We wear pajamas to go to the nightclub and show our bra lace under a pant suit. Times have changed and so has the Italian lingerie brand.
Left: La Perla 2007, Golden Cage Bustier – Right: La Perla 2014, Paisley Body Suit
La Perla’s ability to transmit the spirit of its creations across each decade is certainly the secret to the brand’s success, proving that what would be considered as a historic brand, can adapt, innovate and transform in the face of competition and the obstacles that affect the societies we live in.
LoL, Sandra
La Perla 2007, Black Label Bodysuit
La Perla 2008, Black Label Collection
La Perla 2012: Jean Paul Gaultier Frou Frou Lingerie Set
Photos: Courtesy of La Perla / Shaun James Cox and © Sandra Bauknecht
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