For more than 160 years, creative exchange has taken place in tandem with the heritage and innovation of Louis Vuitton. These artistic collaborations have expanded the Maison’s universe, enlivening collections with imagination and surprising expression. With LV DREAM, Louis Vuitton celebrates these inspiring ideas and their creators as an expansive exhibition within the building of the former La Belle Jardinière department store, alongside a café and chocolate shop in collaboration with the Cheval Blanc Paris Chef-pâtissier, Maxime Frédéric.
Beginning December 12th, 2022, LV DREAM welcomes visitors to discover a rich exploration of Louis Vuitton’s collaborations through time and across a broad range of historic and contemporary pieces. Comprised of nine rooms with many interactive components, this immersive journey revisits the highly original interpretations in constant dialogue with the Maison. The exhibition plays out with endless dynamism spanning the earliest artistic undertakings such as window displays and perfume bottles; specially commissioned trunks; iconic Monogram reworkings by renowned artists; the diverse range of ready-to-wear collaborations; and the first three chapters of the Artycapucines collection of reimagined Capucine bags.
Inside, visitors will follow a circuit arranged according to themes such as «Louis Vuitton: As Seen»; «The World of Louis Vuitton According to Rei», and «Leather Goods in Fashion». Among the highlights: two portraits of Louis Vuitton by Alex Katz and Mister Cartoon that have never been exposed to the public. The World of Vuitton According to Rei, a room dedicated to Rei Kawakubo, artistic director of Comme des Garçons, who envisioned two capsules for Louis Vuitton: Party Bags in 2008 and Bags With Holes in 2014. Here, the scenography encourages visitors to experiment with the scale to feel as though they are actually inside the bags. Interactive scenography can also be found in Art Meets Fashion, the final space where a digital wall projects motion-sensitive animations adapted from collaborations with Daniel Buren, NigoÒ, Grace Coddington and Christopher Nemeth.
To extend the experience, LV DREAM introduces «Maxime Frédéric at Louis Vuitton» – a café and chocolate shop (Chocolaterie), both overseen by the renowned Chef-Pâtissier of the Cheval Blanc Paris. Among the leading names in the artistry of patisserie and chocolate-making, Maxime Frédéric honed his craft at the palace-hotels of Paris, including Le Meurice and George V, before joining the Cheval Blanc Paris in 2020 and winning the 2022 Gault & Millau Guide prize for Pastry Chef of the Year. Surrounded by tropical plants, the Café offers a lush respite for visitors with a specially developed selection of fresh pastries that play on the Maison’s motifs. The Chocolaterie, meanwhile, showcases a delightful assortment of chocolates that once again draw inspiration from Louis Vuitton codes, packaged in emblematic boxes.
Finally, in the gift shop, visitors can browse items developed with an exclusive LV DREAM design, along with a selection of small leather goods, accessories, fragrances, and publishing.
Conceived for Parisians and tourists alike, LV DREAM builds upon previous exhibitions that have explored the Maison’s history of collaborations. Here, imagination and creative output become an experience for all to discover.
Opening date: 12th December 2022
Location: 2 rue du Pont Neuf – Paris 1er (former Belle Jardinière department store)
Opening hours : Monday to Sunday, 11am to 8pm
Free admission to exhibition upon reservation via Louisvuitton.com
Free entry without reservation to «Maxime Frédéric at Louis Vuitton» and gift store
LoL, Sandra
Photos: © Louis Vuitton
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