As FIFA World Cup Qatar 2022™ fever takes hold, Hublot announced a dedicated the official «Hublot Loves Football» campaign with 15 football icons and 15 one-of-a-kind football designs created by my beloved friend fashion designer Mira Mikati.
Hublot will serve as the tournament’s official timekeeper, timing all 64 matches, right through to the final in Doha’s Lusail Stadium on December 18. With more than 1 billion viewers, the FIFA World Cup™ tournament is the world’s most watched sports event.
Designer Mira Mikati and Kylian Mbappé during a creative session for Hublot Loves Football.
To illustrate the campaign, Hublot’s love of football, and the brand’s commitment to beauty in diversity, Hublot invited Lebanese fashion designer Mira Mikati to design a special, happy, colourful «Hublot Loves Football» campaign logo that brims with optimism. Her hand-drawn and painted design captures a youthful, hopeful enthusiasm and communicates a spirit of unity.
Mira with me during Paris Fashion Week.
«Play is at the heart of all my designs. When I’m not playing with colour, I’m playing with words. Just as football sparks joy on the pitch, I want my work to be a constant supply of happiness. Dreams really can come true. Meeting Hublot’s ambassadors and discussing their dreams, passions and how far these drivers can take you was very special. By interpreting every player’s dream, with Hublot we want to inspire other to dream just as big. Whether it’s playing for your country or designing your own collection, we want to inspire the next generation to believe they can achieve anything.» – MIRA MIKATI
In addition, Hublot brought Mira together with 15 Hublot Ambassadors and Friends of the Brand to create 15 unique designs to represent the football of their dreams. Each is a one-off, a piece of art created to capture the themes of hope and universal respect, as well as the individual personalities of the football stars and their shared passion for football. Some are hand-drawn and painted, others crocheted, representing the human element in football. Football is the people’s sport.
My Mira Mikati looks: Back to the ’80s – Santa Monica – Greetings from Verona – Vacation – Never Rest – Mira Mikati
The colors of the rainbow, playful, happy and above all else, colorful – something that perhaps best describe my lovely Mira Mikati. Her designs exude happiness in every detail and love wearing her creations. I am so proud of her for designing those footballs in a rather male dominated field.
LoL, Sandra
Photos: @ Hublot/ Mirą Mikati and © Sandra Bauknecht / Nadia Krawiecka
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise!
