Fashionistas around the world agree: bold, bright colours are back this season! Colour blocking is a trend gracing catwalks at the most recent Fashion Week events in the biggest capitals. This fresh, colourful approach has inspired Hublot‘s new «Summer in the City» campaign as well as a new summer edition of the iconic Big Bang Unico, which now has an all-purple look! Its 42-mm case is cut from aluminium, a modern, lightweight material. This anodised, satin-finished and polished case is purple all over. This colour has been made possible using a process which guarantees impeccable durability and offers remarkable protection from scratches and impacts. A technical feat on the part of Hublot’s engineers!
Beating at the heart of the Big Bang Unico Summer is the HUB1280 manufacture calibre, a chronograph movement whose column wheel is visible through the dial. It has a power reserve of 72 hours. The hands and indices are in the same shade of purple, enhanced here and there with touches of luminescent white.
To match its all-purple look, the Big Bang Unico Summer comes with two straps in the same colour. The first takes the form of a velcro strap with matching stitching which is closed with a sports clasp. The second adopts the brand’s signature natural rubber and both bracelets feature the one-click system, an interchangeable clasp system patented by Hublot.
Designed for everyone, the Big Bang Unico Summer Purple watch will be available in a limited edition of 200 pieces for CHF 20’900. From June, this summer’s must-have limited edition will be available on Hublot’s e-Boutique online and in the brand’s 125 Boutiques, located in the most iconic and exclusive cities worldwide.
«This summer, Hublot is celebrating colour with the «Summer in the City» theme. The season is set to be bright and bold! The colourful campaign will culminate in the launch of the Big Bang Unico Summer Purple. This Haute Horlogerie instrument is also the ultimate fashion statement – it makes a great splash! This summer, we are celebrating beauty!». – Ricardo Guadalupe, Hublot CEO.
Hublot loves summer! And so do I. I cannot wait to show you how I am wearing this beautiful new watch. Stay tuned!
LoL, Sandra
@Hublot #Hublot #HublotBigBangSummer #HublotLovesSummer
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