For its 2022 Color of the Year, global color authority Pantone has for the first time created a brand new shade: Pantone 17-3938 Very Peri, a vibrant periwinkle blue with violet red undertones. The new Very Peri is the «happiest and warmest of all the blue hues,» blending the «faithfulness and constancy of blue with the energy and excitement of red» to deliver an «empowering mix of newness» with a «carefree confidence and a daring curiosity that animates our creative spirit,» said the company in its announcement.
After the lockdowns of 2020, Pantone chose two colors, Ultimate Gray and Illuminating, to represent quiet reassurance and resilience in the face of difficult circumstances, as well as optimism for the future.
We are living in transformative times. PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa.
I personally love this sweet violet-blue shade that can be pretty powerful. It is a positive hue, a jewel tone, with depth and equal brightness, a colour that actually suits all skin tones. It has already conquered the runways and I am sure we will see it a lot in 2022.
LoL, Sandra
Photos: Courtesy of the Brands
