Sandra‘s Closet

As announced in June, this weekend, LuisaViaRoma hosted the fourth edition of the charity event LuisaViaRoma for UNICEF. Unfortunately, due to my holidays in South of France, I couldn’t be there. What a pity as the event looked amazing.

Held in the magical Certosa San Giacomo of Capri, the unforgettable event featured a cocktail reception, a gala dinner and a live auction of luxury items and experiences conducted by Harry Dalmeny of Sotheby’s.

Mother of three: beautiful Karolina Kurkova

International celebrities, philanthropists and notable guests from all over the world attended the night and helped raise more than 5 million euros to sustain UNICEF’s work in providing care and protection to vulnerable children across the globe.

Maria Sillandi, Andrea Panconesi and his daughter Luisa Panconesi

The event, hosted by Andrea Panconesi, CEO of LuisaViaRoma, Paolo Rozera, UNICEF Italia Executive Director, and Tommaso Chiabra, Fundraising Chairman UNICEF Italia, saw performances by Italian revelation singer Madame, as well as special live acts by global pop superstar Katy Perry and Grammy-winning artist John Legend.

Katy Perry with her husband, actor Orlando Bloom

At the end of the night guests were treated to a very special surprise when John Legend joined Katy Perry on stage for a duet performance of Moon River.

Like mother, like daughter: Leni and Heidi Klum

The attendance of notable guests made the night even more special, amongst them: Orlando Bloom, Vanessa Hudgens, Maria Bakalova, Saweetie, Heidi and Leni Klum, Natasha Poly, Emily Ratajkowski, Nicky Hilton Rothschild, Sydney Sweeney, Olivia Culpo, Sabrina Elba, Tina Kunakey, Cindy Bruna, Jon Kortajarena, Frida Aasen, Lais Ribeiro, Dylan Penn, Eiza González, Nat Kelley and Karolina Kurkova.

Emily Ratajkowski and Vanessa Hudgens

The incredible live auction included amazing lots such as Steve McQueen‘s own 1961 Cooper Formula Junior race car; a rare «Astronomia» watch by Jacob & Co.; fine artworks by the likes of Andy Warhol, Alex Israel, Richard Orlinski, and a Pablo Picasso Drawing Notebook; a Yamaha Grand Piano played by John Legend during his performance; a week-long vacation on the new amels 74m superyacht Synthesis and a Portfolio of 10 iconic images from Capri and Amalfi coast by Slim Aarons.

During the evening, a stunning art performance took place, Franchise Freedom by DRIFT, a breathtaking display of hundreds of flying drones over the skies of La Certosa. The extravagant performance left guests speechless.

Nicky Hilton Rothschild

In past editions, LuisaViaRoma helped raise an astonishing total of 8 million Euros to support UNICEF’s programs in helping to make every child count.

LoL, Sandra

A family affair: Heidi’s husband Tom Kaulitz was also at the event.

Photos: © Getty Images for Luisaviaroma

Following the great success of the past years, LuisaViaRoma and UNICEF Italia announce the fourth exclusive edition of the charity gala event LuisaViaRoma for UNICEF.

The event will be held at the historic La Certosa di San Giacomo in Capri on Saturday July 31st, with the mission to raise funds to support UNICEF charities and projects around the world.

All funds raised during the event will support UNICEF’s Italia work in providing care and protection to vulnerable children across the globe. Despite the global challenges brought on by the pandemic, UNICEF Italia continues to fight on a daily basis for the rights of children in need — providing safe shelter, nutrition and protection from conflicts, natural disasters and inequality.

Rita Ora at the LuisaViaRoma 2020 edition.

The unforgettable evening will feature live acts by global pop superstar Katy Perry and Grammy-winning singer John Legend.
In addition to the musical performances, the gala will include a cocktail reception and a star-studded exclusive dinner, followed by a live auction of luxury items and experiences conducted by Harry Dalmeny of Sotheby’s.

Always breathtaking: Mathilde Gøhler with her husband Remee Jackman last year.

The auction will include incredible items such as Steve McQueen’s own 1961 Cooper Formula Junior race car; a rare «Astronomia» watch by Jacob & Co.; fine artworks by the likes of Andy Warhol, Alex Israel, and Richard Orlinski; and one-of-a-kind experiences such as a voyage on the «Extreme E» ship. In past editions, LuisaViaRoma helped raise an astonishing total of 8 million Euros to support UNICEF Italia. This year, a part of LuisaViaRoma’s contribution will facilitate the restoration of La Certosa in Capri, with the aim to maintain and protect the local institution.

Special scarf edition for the 2020 event by LuisaViaRoma x 100% Capri

LUISAVIAROMA’s CEO, Andrea Panconesi, UNICEF’s Italia Executive Director Paolo Rozera, and UNICEF Fundraising Chairman Tommaso Chiabra will be hosting the charitable event alongside Event Chairs: Vanessa Hudgens, Heidi Klum, Natasha Poly, Jon Kortajarena, Cindy Bruna, Jasmine Sanders, Mariacarla Boscono, Maria Bakalova, Frida Aasen and Karolina Kurkova.

Coming back to Capri for the event: beautiful Natasha Poly

«Throughout the years, our partnership with UNICEF has centered around the mutual objective of providing help to children in need. The global challenges of the past year have strengthened our commitment. We, as a company, need to raise awareness of these social issues and contribute to making as much positive impact as possible. I am honored to find myself surrounded by a collective effort to support this vital cause.» Andrea Panconesi – CEO of LuisaViaRoma.

With Andrea Panconesi in 2013 at a LuisaViaRoma event in Tuscany.

«We are deeply grateful that this year LUISAVIAROMA has chosen to be at our side again for this important event. One year ago, at the 2020 Gala, we were in the midst of a new global pandemic and our goal was to protect all children as much as possible from the effects of COVID-19. Behind us, we have a year of hard work to deliver on that promise, a year that has seen UNICEF more committed than ever to facing the emergency through the COVAX project, which aims to distribute 2 billion of doses of vaccine in low- and middle-income countries. Thus, I want to thank Andrea Panconesi and all people involved in this event for their invaluable contribution and support in reimagining a better future for children.» – Paolo Rozera – UNICEF Italia Executive Director.

LoL, Sandra

Photos: © LuisaViaRoma / UNICEF